{"id":"https://openalex.org/W2214837873","doi":null,"title":"The relationship between brand love and positive word of mouth","display_name":"The relationship between brand love and positive word of mouth","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2214837873","mag":"2214837873"},"language":"en","primary_location":{"id":"pmh:oai:jyx.jyu.fi:123456789/43560","doi":null,"is_oa":true,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-201405261831","pdf_url":"http://urn.fi/URN:NBN:fi:jyu-201405261831","source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://urn.fi/URN:NBN:fi:jyu-201405261831","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011986260","display_name":"Katrine Kiuru","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Katrine Kiuru","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5011986260"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-love","display_name":"brand love","score":1.0},{"id":"https://openalex.org/keywords/positive-word-of-mouth","display_name":"positive word of mouth","score":0.9509999752044678},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.8730000257492065},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.7260000109672546},{"id":"https://openalex.org/keywords/hedonic-products","display_name":"hedonic products","score":0.984000027179718},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.6370000243186951}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6782135367393494},{"id":"https://openalex.org/C2777591371","wikidata":"https://www.wikidata.org/wiki/Q17511757","display_name":"Brand relationship","level":3,"score":0.670957624912262},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.662151575088501},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6251153945922852},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.5835570693016052},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5120301842689514},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5054340362548828},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4990661144256592},{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.48894062638282776},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4604196846485138},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4576801657676697},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.44144773483276367},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.425836980342865},{"id":"https://openalex.org/C2992420184","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Brand experience","level":4,"score":0.41328057646751404},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.41248369216918945},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2471155822277069},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.19577810168266296},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16478231549263},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.13692104816436768},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11108195781707764},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09781479835510254},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.070352703332901},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:jyx.jyu.fi:123456789/43560","doi":null,"is_oa":true,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-201405261831","pdf_url":"http://urn.fi/URN:NBN:fi:jyu-201405261831","source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.887.1523","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.887.1523","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://jyx.jyu.fi/dspace/bitstream/handle/123456789/43560/URN-NBN-fi-jyu-201405261831.pdf%3Bjsessionid%3DD7C4D4FB7A3F19ED4EDBD03F994F6EAA?sequence%3D4","raw_type":"text"},{"id":"mag:2214837873","doi":null,"is_oa":false,"landing_page_url":"https://jyx.jyu.fi/handle/123456789/43560","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:jyx.jyu.fi:123456789/43560","doi":null,"is_oa":true,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-201405261831","pdf_url":"http://urn.fi/URN:NBN:fi:jyu-201405261831","source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2214837873.pdf","grobid_xml":"https://content.openalex.org/works/W2214837873.grobid-xml"},"referenced_works_count":60,"referenced_works":["https://openalex.org/W1510762207","https://openalex.org/W1564778155","https://openalex.org/W1964362969","https://openalex.org/W1965574139","https://openalex.org/W1970380220","https://openalex.org/W1972696648","https://openalex.org/W1980085292","https://openalex.org/W1983895294","https://openalex.org/W1987364024","https://openalex.org/W1990529481","https://openalex.org/W1993309681","https://openalex.org/W1996854680","https://openalex.org/W2003255980","https://openalex.org/W2015041537","https://openalex.org/W2016438983","https://openalex.org/W2029337986","https://openalex.org/W2029392507","https://openalex.org/W2030133984","https://openalex.org/W2031541840","https://openalex.org/W2034890640","https://openalex.org/W2035808238","https://openalex.org/W2047579316","https://openalex.org/W2050251515","https://openalex.org/W2053515873","https://openalex.org/W2053583812","https://openalex.org/W2054347393","https://openalex.org/W2054648989","https://openalex.org/W2056684504","https://openalex.org/W2058186329","https://openalex.org/W2058611834","https://openalex.org/W2073270049","https://openalex.org/W2076389556","https://openalex.org/W2086670988","https://openalex.org/W2096341672","https://openalex.org/W2102454721","https://openalex.org/W2111995023","https://openalex.org/W2113136459","https://openalex.org/W2113355860","https://openalex.org/W2115612291","https://openalex.org/W2116326617","https://openalex.org/W2130711665","https://openalex.org/W2137247419","https://openalex.org/W2164502613","https://openalex.org/W2165864909","https://openalex.org/W2167325287","https://openalex.org/W2168886185","https://openalex.org/W2168971858","https://openalex.org/W2170512058","https://openalex.org/W2175764802","https://openalex.org/W2258669819","https://openalex.org/W2320245272","https://openalex.org/W2416740477","https://openalex.org/W2417571046","https://openalex.org/W2418346052","https://openalex.org/W2418532800","https://openalex.org/W3121424256","https://openalex.org/W3122508723","https://openalex.org/W3122517124","https://openalex.org/W4235678817","https://openalex.org/W4249532312"],"related_works":["https://openalex.org/W2521804250","https://openalex.org/W1970380220","https://openalex.org/W1967577330","https://openalex.org/W7028738653","https://openalex.org/W1496121877","https://openalex.org/W6988583687","https://openalex.org/W2966286514","https://openalex.org/W4309586832","https://openalex.org/W3033559524","https://openalex.org/W3210303000"],"abstract_inverted_index":{"Being":[0],"able":[1],"to":[2,35,52,77,136,221,231,243,245,274,291],"create":[3,275],"strong":[4],"emotional":[5,41],"bonds":[6],"between":[7,140,277],"consumers":[8,278],"and":[9,29,101,128,162,186,208,248,264,279],"brands":[10],"can":[11,288],"be":[12,36,232,289,292],"seen":[13],"as":[14,302,304],"an":[15],"important":[16],"goal":[17],"of":[18,40,63,73,82,85,96,122,157,171,176,201,227,234,269,285,308],"today\u2019s":[19],"brand":[20,30,86,99,106,114,159,218,228,238,310],"management.":[21],"As":[22,132],"in":[23,27,68,126,181,272,297],"interpersonal":[24],"relationships":[25,139],"also":[26],"product":[28,103,210],"context":[31],"love":[32,48,87,115,160,229,239,276,311],"is":[33,49,240],"presented":[34],"the":[37,61,83,91,110,133,138,141,155,168,222,224,261,266,294,306],"strongest":[38,225],"stage":[39],"attachment":[42],"a":[43,79,97,144,163,235,298],"consumer":[44],"may":[45],"have.":[46],"Brand":[47],"previously":[50],"discovered":[51],"have":[53,117,213],"several":[54],"desirable":[55],"outcomes":[56],"from":[57],"marketing":[58],"perspective":[59],"but":[60],"understanding":[62],"this":[64,74,202,286],"phenomenon":[65],"still":[66],"remains":[67],"its":[69],"infancy.":[70],"The":[71,174,199,250,282],"objective":[72,134],"research":[75,146],"was":[76,135,148,152,165,179],"gain":[78],"better":[80],"insight":[81],"construct":[84],"by":[88],"observing":[89,293],"how":[90],"three":[92],"following":[93],"phenomena,":[94],"self-expressiveness":[95,233],"brand,":[98],"trust":[100,207],"hedonic":[102,209,267],"type":[104,211],"affect":[105],"love.":[107,219],"In":[108],"addition,":[109],"study":[111,203,287],"investigates":[112],"whether":[113],"would":[116],"positive":[118,215,246],"effects":[119,216],"on":[120,154,188,217],"word":[121],"mouth":[123],"(WOM)":[124],"both":[125],"traditional":[127],"online":[129],"environment":[130,301],"(eWOM).":[131],"examine":[137],"particular":[142],"constructs,":[143],"quantitative":[145],"method":[147],"applied.":[149],"A":[150],"questionnaire":[151],"developed":[153],"basis":[156],"previous":[158,309],"literature":[161],"survey":[164],"conducted":[166],"with":[167],"target":[169],"audience":[170],"Finnish":[172],"consumers.":[173],"data":[175],"342":[177],"responses":[178],"analyzed":[180],"SPSS":[182],"Statistic":[183],"22":[184],"program":[185,196],"further":[187],"partial":[189],"least":[190],"squared":[191],"structural":[192],"equation":[193],"modeling":[194],"(PLS-SEM)":[195],"SmartPLS":[197],"2.0.":[198],"results":[200],"indicate":[204],"that":[205,253],"self-expressiveness,":[206],"all":[212],"significant":[214],"According":[220],"findings,":[223],"predictor":[226],"seems":[230],"brand.":[236],"Moreover,":[237],"found":[241],"out":[242],"lead":[244],"WOM":[247],"eWOM.":[249],"findings":[251,307],"suggest":[252],"marketers":[254],"should":[255],"aim":[256],"at":[257],"creating":[258],"trust,":[259],"communicate":[260],"self-expressive":[262],"characteristics":[263],"emphasize":[265],"features":[268],"their":[270,280],"trademarks":[271],"order":[273],"brands.":[281],"theoretical":[283],"contributions":[284],"stated":[290],"new-found":[295],"topic":[296],"different":[299],"cultural":[300],"well":[303],"supporting":[305],"studies.":[312]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2016-06-24T00:00:00"}