{"id":"https://openalex.org/W2212415269","doi":"https://doi.org/10.7819/rbgn.v17i57.2040","title":"Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale","display_name":"Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale","publication_year":2015,"publication_date":"2015-11-16","ids":{"openalex":"https://openalex.org/W2212415269","doi":"https://doi.org/10.7819/rbgn.v17i57.2040","mag":"2212415269"},"language":"en","primary_location":{"id":"doi:10.7819/rbgn.v17i57.2040","doi":"https://doi.org/10.7819/rbgn.v17i57.2040","is_oa":true,"landing_page_url":"https://doi.org/10.7819/rbgn.v17i57.2040","pdf_url":"https://rbgn.fecap.br/RBGN/article/download/2040/pdf","source":{"id":"https://openalex.org/S2738281210","display_name":"Review of Business Management","issn_l":"1806-4892","issn":["1806-4892","1983-0807"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","poland-40","russia-white-list-2","scielo"],"host_organization":"https://openalex.org/P4310312115","host_organization_name":"\u00c1lvares Penteado School of Commerce Foundation","host_organization_lineage":["https://openalex.org/P4310312115"],"host_organization_lineage_names":["\u00c1lvares Penteado School of Commerce Foundation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Review of Business Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://rbgn.fecap.br/RBGN/article/download/2040/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109604064","display_name":"Fernando de Oliveira Santini","orcid":"https://orcid.org/0000-0002-2161-0313","observed_orcids":["https://orcid.org/0000-0002-2161-0313"]},"institutions":[{"id":"https://openalex.org/I167242333","display_name":"Escola Superior de Propaganda e Marketing","ror":"https://ror.org/040g62b80","country_code":"BR","type":"education","lineage":["https://openalex.org/I167242333"]},{"id":"https://openalex.org/I61722147","display_name":"Universidade do Vale do Rio dos Sinos","ror":"https://ror.org/05ctmmy43","country_code":"BR","type":"education","lineage":["https://openalex.org/I61722147"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Fernando de Oliveira Santini","raw_affiliation_strings":["Universidade do Vale do Rio dos Sinos e Escola Superior de Propaganda e Marketing"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade do Vale do Rio dos Sinos e Escola Superior de Propaganda e Marketing","institution_ids":["https://openalex.org/I167242333","https://openalex.org/I61722147"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067531711","display_name":"Wagner J\u00fanior Ladeira","orcid":"https://orcid.org/0000-0002-1793-6206","observed_orcids":["https://orcid.org/0000-0002-1793-6206"]},"institutions":[{"id":"https://openalex.org/I61722147","display_name":"Universidade do Vale do Rio dos Sinos","ror":"https://ror.org/05ctmmy43","country_code":"BR","type":"education","lineage":["https://openalex.org/I61722147"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Wagner J\u00fanior Ladeira","raw_affiliation_strings":["Universidade do vale do rio dos sinos - Unisinos"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade do vale do rio dos sinos - Unisinos","institution_ids":["https://openalex.org/I61722147"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037289082","display_name":"Cl\u00e1udio Hoffmann Sampaio","orcid":"https://orcid.org/0000-0001-9943-1414","observed_orcids":["https://orcid.org/0000-0001-9943-1414"]},"institutions":[{"id":"https://openalex.org/I45643870","display_name":"Pontif\u00edcia Universidade Cat\u00f3lica do Rio Grande do Sul","ror":"https://ror.org/025vmq686","country_code":"BR","type":"education","lineage":["https://openalex.org/I45643870"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Cl\u00e1udio Hoffmann Sampaio","raw_affiliation_strings":["Pontifica Universidade do Rio Grande do Sul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pontifica Universidade do Rio Grande do Sul","institution_ids":["https://openalex.org/I45643870"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083739747","display_name":"Cl\u00e9cio Falc\u00e3o Ara\u00fajo","orcid":"https://orcid.org/0000-0002-8753-5184","observed_orcids":["https://orcid.org/0000-0002-8753-5184"]},"institutions":[{"id":"https://openalex.org/I45643870","display_name":"Pontif\u00edcia Universidade Cat\u00f3lica do Rio Grande do Sul","ror":"https://ror.org/025vmq686","country_code":"BR","type":"education","lineage":["https://openalex.org/I45643870"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Cl\u00e9cio Ara\u00fajo Falc\u00e3o","raw_affiliation_strings":["Pontifica Universidade do Rio Grande do Sul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pontifica Universidade do Rio Grande do Sul","institution_ids":["https://openalex.org/I45643870"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":43,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"1173","last_page":"1192"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9549999833106995},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9829999804496765},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/hedonic-value","display_name":"hedonic value","score":0.7720000147819519},{"id":"https://openalex.org/keywords/utilitarian-value","display_name":"utilitarian value","score":0.984000027179718},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.7799999713897705},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9869999885559082}],"concepts":[{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.8642667531967163},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6512326598167419},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6245795488357544},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5834856629371643},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5602688789367676},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4729043245315552},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.45771944522857666},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.45429885387420654},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4498802125453949},{"id":"https://openalex.org/C23219732","wikidata":"https://www.wikidata.org/wiki/Q7247800","display_name":"Product type","level":2,"score":0.4421161413192749},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4324760138988495},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38985228538513184},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.13299953937530518},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.7819/rbgn.v17i57.2040","doi":"https://doi.org/10.7819/rbgn.v17i57.2040","is_oa":true,"landing_page_url":"https://doi.org/10.7819/rbgn.v17i57.2040","pdf_url":"https://rbgn.fecap.br/RBGN/article/download/2040/pdf","source":{"id":"https://openalex.org/S2738281210","display_name":"Review of Business Management","issn_l":"1806-4892","issn":["1806-4892","1983-0807"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","poland-40","russia-white-list-2","scielo"],"host_organization":"https://openalex.org/P4310312115","host_organization_name":"\u00c1lvares Penteado School of Commerce Foundation","host_organization_lineage":["https://openalex.org/P4310312115"],"host_organization_lineage_names":["\u00c1lvares Penteado School of Commerce Foundation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Review of Business Management","raw_type":"journal-article"},{"id":"pmh:oai:meriva.pucrs.br:10923/9971","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10923/9971","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"instacron:PUC_RS","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:americanae.aecid.es:1843837","doi":null,"is_oa":true,"landing_page_url":"https://rbgn.fecap.br/RBGN/article/view/2040","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Review of Business Management; Vol 17, No 57 (2015); 1173-1192","raw_type":"<dc:type/><dc:type>info:eu-repo/semantics/article"},{"id":"pmh:oai:ojs.emnuvens.com.br:article/2040","doi":null,"is_oa":true,"landing_page_url":"https://www.producaoonline.org.br/rpo/article/view/2040","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"instacron:FECAP","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:redalyc.org:94743161001","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=94743161001","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Brasileira de Gest\u00e3o de Neg\u00f3cios - RBGN (Brasil) Num.57 Vol.17","raw_type":"art\u00edculo cient\u00edfico"},{"id":"pmh:oai:scielo:S1806-48922015000401173","doi":null,"is_oa":true,"landing_page_url":"http://www.scielo.br/scielo.php?script=sci_arttext&amp;pid=S1806-48922015000401173","pdf_url":null,"source":{"id":"https://openalex.org/S4306402308","display_name":"The Scientific Electronic Library Online (Funda\u00e7\u00e3o de Amparo \u00e0 Pesquisa do Estado de S\u00e3o Paulo)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210116822","host_organization_name":"Funda\u00e7\u00e3o de Amparo \u00e0 Pesquisa do Estado de S\u00e3o Paulo","host_organization_lineage":["https://openalex.org/I4210116822"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Brasileira de Gest\u00c3\u00a3o de Neg\u00c3\u00b3cios v.17 n.57 2015","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.7819/rbgn.v17i57.2040","doi":"https://doi.org/10.7819/rbgn.v17i57.2040","is_oa":true,"landing_page_url":"https://doi.org/10.7819/rbgn.v17i57.2040","pdf_url":"https://rbgn.fecap.br/RBGN/article/download/2040/pdf","source":{"id":"https://openalex.org/S2738281210","display_name":"Review of Business Management","issn_l":"1806-4892","issn":["1806-4892","1983-0807"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","poland-40","russia-white-list-2","scielo"],"host_organization":"https://openalex.org/P4310312115","host_organization_name":"\u00c1lvares Penteado School of Commerce Foundation","host_organization_lineage":["https://openalex.org/P4310312115"],"host_organization_lineage_names":["\u00c1lvares Penteado School of Commerce Foundation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Review of Business Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2212415269.pdf","grobid_xml":"https://content.openalex.org/works/W2212415269.grobid-xml"},"referenced_works_count":86,"referenced_works":["https://openalex.org/W90372929","https://openalex.org/W103485685","https://openalex.org/W303864789","https://openalex.org/W642348633","https://openalex.org/W1516477627","https://openalex.org/W1559531574","https://openalex.org/W1800685262","https://openalex.org/W1891503580","https://openalex.org/W1971328871","https://openalex.org/W1972229228","https://openalex.org/W1975933810","https://openalex.org/W1977583504","https://openalex.org/W1980671409","https://openalex.org/W1984375533","https://openalex.org/W1987595265","https://openalex.org/W1989366610","https://openalex.org/W1990079969","https://openalex.org/W1995523458","https://openalex.org/W2005166470","https://openalex.org/W2006321785","https://openalex.org/W2011078784","https://openalex.org/W2014734694","https://openalex.org/W2016342357","https://openalex.org/W2016878647","https://openalex.org/W2018470743","https://openalex.org/W2019898328","https://openalex.org/W2027386447","https://openalex.org/W2031621208","https://openalex.org/W2037248336","https://openalex.org/W2038686998","https://openalex.org/W2041164780","https://openalex.org/W2042677859","https://openalex.org/W2046961896","https://openalex.org/W2050155111","https://openalex.org/W2051753763","https://openalex.org/W2057023890","https://openalex.org/W2059064140","https://openalex.org/W2059631616","https://openalex.org/W2062541363","https://openalex.org/W2068816718","https://openalex.org/W2069794429","https://openalex.org/W2073854617","https://openalex.org/W2077439690","https://openalex.org/W2079562346","https://openalex.org/W2086670988","https://openalex.org/W2098049132","https://openalex.org/W2103494977","https://openalex.org/W2110638361","https://openalex.org/W2111771113","https://openalex.org/W2119043452","https://openalex.org/W2121804548","https://openalex.org/W2129816708","https://openalex.org/W2131674880","https://openalex.org/W2133111833","https://openalex.org/W2137012373","https://openalex.org/W2137486968","https://openalex.org/W2147348989","https://openalex.org/W2151882664","https://openalex.org/W2155104089","https://openalex.org/W2155378746","https://openalex.org/W2160845324","https://openalex.org/W2162850843","https://openalex.org/W2164246459","https://openalex.org/W2165397234","https://openalex.org/W2185008306","https://openalex.org/W2256333837","https://openalex.org/W2266639535","https://openalex.org/W2274345361","https://openalex.org/W2315681006","https://openalex.org/W2323606083","https://openalex.org/W2410599843","https://openalex.org/W2415407974","https://openalex.org/W2797247465","https://openalex.org/W2898154390","https://openalex.org/W2954694796","https://openalex.org/W2966530360","https://openalex.org/W2991945110","https://openalex.org/W3121281002","https://openalex.org/W3122245622","https://openalex.org/W3125748034","https://openalex.org/W3147133440","https://openalex.org/W4229666147","https://openalex.org/W4235678817","https://openalex.org/W4249532312","https://openalex.org/W6792740782","https://openalex.org/W6989257115"],"related_works":["https://openalex.org/W2340210720","https://openalex.org/W2205242644","https://openalex.org/W2182754035","https://openalex.org/W3198703441","https://openalex.org/W2964208143","https://openalex.org/W4386791924","https://openalex.org/W4409957008","https://openalex.org/W2513132138","https://openalex.org/W4252498895","https://openalex.org/W2037248336"],"abstract_inverted_index":{"Objective":[0],"\u2013":[1,26,83,110,177],"This":[2],"paper":[3],"aims":[4],"to":[5,114,150,185,190,194,206],"assess":[6],"the":[7,11,17,37,47,55,60,71,75,80,100,106,121,151,169,179,182],"moderating":[8,72,97,124],"effects":[9,73],"of":[10,13,40,49,62,74,77,102,123,156,171,173,214],"type":[12,76,101],"sales":[14,87,103,131],"promotion":[15,50,78,104],"on":[16,66,79,134,210,215],"relationship":[18,39,56],"between":[19,57,99],"perceived":[20,41],"value,":[21],"attractiveness":[22,58,172],"and":[23,44,59,105,153,200],"purchase":[24,91],"intention.Design/methodology/approach":[25],"An":[27],"experiment":[28],"was":[29,94],"carried":[30],"out":[31],"with":[32,46,120,187],"1161":[33],"respondents.":[34],"We":[35,52,84],"examined":[36],"direct":[38],"value":[42],"(utility":[43],"hedonic)":[45],"formation":[48],"attractiveness.":[51],"then":[53],"analyzed":[54,163],"intention":[61],"buying":[63],"a":[64,95,157,174],"product":[65],"sale.":[67],"Finally,":[68],"we":[69],"observed":[70],"model":[81],"relationships.Findings":[82],"found":[85],"that":[86,126,145,166],"promotions":[88,132],"impact":[89,133],"consumer":[90,135],"intent.":[92],"There":[93],"significant":[96],"effect":[98],"hypothesized":[107],"relationships.Practical":[108],"implications":[109],"The":[111],"study":[112,140,161,183],"helped":[113],"fill":[115],"gaps":[116],"identified":[117],"in":[118,192],"literature":[119],"investigation":[122],"factors":[125],"may":[127,167],"maximize":[128],"or":[129],"minimize":[130],"behavior.":[136],"In":[137,178],"addition,":[138],"this":[139,160],"also":[141,162],"researched":[142],"marketing":[143],"actions":[144],"can":[146],"be":[147,207],"positively":[148],"related":[149],"hedonic":[152],"utilitarian":[154],"perception":[155,170],"product.":[158],"Moreover,":[159],"possible":[164],"elements":[165],"alter":[168],"promotional":[175,197],"campaign.Originality/value":[176],"managerial":[180],"context,":[181],"aimed":[184],"contribute":[186],"new":[188],"subsidies":[189],"managers,":[191],"order":[193],"optimize":[195],"their":[196],"campaigns":[198],"planning":[199],"execution,":[201],"since":[202],"decisions":[203],"still":[204],"tend":[205],"made":[208],"based":[209],"manager":[211],"intuition":[212],"instead":[213],"scientific":[216],"aspects.":[217]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":30},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
