{"id":"https://openalex.org/W2210349643","doi":null,"title":"Bridging word-of-mouth with online searching","display_name":"Bridging word-of-mouth with online searching","publication_year":2011,"publication_date":"2011-07-01","ids":{"openalex":"https://openalex.org/W2210349643","mag":"2210349643"},"language":"ko","primary_location":{"id":"mag:2210349643","doi":null,"is_oa":false,"landing_page_url":"http://www.dbpia.co.kr/Article/NODE01690236","pdf_url":null,"source":{"id":"https://openalex.org/S4306495361","display_name":"\ud55c\uad6d\uad00\uad11\ud559\ud68c \ud559\uc220\ub300\ud68c \ubc1c\ud45c\ub17c\ubb38\uc9d1","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\ud55c\uad6d\uad00\uad11\ud559\ud68c \ud559\uc220\ub300\ud68c \ubc1c\ud45c\ub17c\ubb38\uc9d1","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037684333","display_name":"Siow\u2010Kian Tan","orcid":"https://orcid.org/0000-0001-8858-5493","observed_orcids":["https://orcid.org/0000-0001-8858-5493"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Siow\u2010Kian Tan","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8858-5493","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026363960","display_name":"Ding-Bang Luh","orcid":"https://orcid.org/0000-0001-8773-7694","observed_orcids":["https://orcid.org/0000-0001-8773-7694"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ding-Bang Luh","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8773-7694","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5111418295","display_name":"Shiann-Far Kung","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Shiann-Far Kung","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"835","last_page":"845"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9463000297546387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9463000297546387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.050999999046325684,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.8669999837875366},{"id":"https://openalex.org/keywords/web-search-behavior","display_name":"online search behavior","score":0.7799999713897705},{"id":"https://openalex.org/keywords/creative-tourism","display_name":"creative tourism","score":0.984000027179718},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.8889999985694885},{"id":"https://openalex.org/keywords/information-seeking","display_name":"information seeking","score":0.4740000069141388},{"id":"https://openalex.org/keywords/foreign-tourists","display_name":"foreign tourists","score":0.5820000171661377}],"concepts":[{"id":"https://openalex.org/C2777617010","wikidata":"https://www.wikidata.org/wiki/Q18957","display_name":"Mainstream","level":2,"score":0.7665592432022095},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6721585392951965},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6481291055679321},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6179326176643372},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5899251699447632},{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.5312896370887756},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.4696734845638275},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.4637395143508911},{"id":"https://openalex.org/C2776687071","wikidata":"https://www.wikidata.org/wiki/Q5265193","display_name":"Destinations","level":3,"score":0.4599441885948181},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3489772379398346},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14227503538131714},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2210349643","doi":null,"is_oa":false,"landing_page_url":"http://www.dbpia.co.kr/Article/NODE01690236","pdf_url":null,"source":{"id":"https://openalex.org/S4306495361","display_name":"\ud55c\uad6d\uad00\uad11\ud559\ud68c \ud559\uc220\ub300\ud68c \ubc1c\ud45c\ub17c\ubb38\uc9d1","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\ud55c\uad6d\uad00\uad11\ud559\ud68c \ud559\uc220\ub300\ud68c \ubc1c\ud45c\ub17c\ubb38\uc9d1","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W2220323215","https://openalex.org/W2265275051"],"related_works":["https://openalex.org/W7220647648","https://openalex.org/W2148962521","https://openalex.org/W2030527149","https://openalex.org/W1558620875","https://openalex.org/W7053561303","https://openalex.org/W4386089615","https://openalex.org/W2810000403","https://openalex.org/W7219243346","https://openalex.org/W4283830254","https://openalex.org/W2619692084"],"abstract_inverted_index":{"The":[0,131],"purpose":[1],"of":[2,92,98,109,128,133,143,160],"this":[3,134],"study":[4,76,135],"is":[5,21,55,77,198],"to":[6,60,70,94,104,177,181,192,205,217],"propose":[7],"a":[8,33],"marketing":[9,64],"model":[10,65],"for":[11,51,57,201],"creative":[12,15,106,162,211],"tourism":[13,20,24],"or":[14,183],"life":[16,107,163,212],"industry\u2019s":[17],"businesses.":[18,213],"Creative":[19],"an":[22],"alternative":[23],"which":[25],"invites":[26],"tourists\u2019":[27,150],"active":[28,121],"participation":[29],"and":[30,111,152],"interaction":[31],"in":[32,175],"particular":[34],"place.":[35],"However":[36],"these":[37,58,161],"businesses":[38,59,164,180],"are":[39,120,190],"not":[40,199],"the":[41,140,149,158,179,194,210,219],"mainstream":[42,89],"destinations":[43],"where":[44,101,123],"tourists":[45],"will":[46],"know":[47,105],"when":[48],"they":[49,68,102,113,124,215],"search":[50],"information.":[52],"Therefore":[53,214],"it":[54,197],"important":[56],"have":[61,166],"their":[62,96,115,144,154,172],"own":[63],"especially":[66],"if":[67],"wish":[69],"attract":[71],"more":[72,207],"international":[73],"tourists.":[74],"This":[75],"based":[78],"on":[79,100],"qualitative":[80],"method,":[81],"in-depth":[82],"interview":[83],"with":[84,171,185,223],"twelve":[85],"representatives":[86],"from":[87],"two":[88],"Chinese":[90],"newspapers":[91],"Malaysia,":[93],"get":[95,103,206],"point":[97,142],"view":[99],"industry":[108],"Taiwan,":[110],"how":[112],"start":[114],"online":[116,145,224],"searching.":[117,225],"These":[118],"interviewees":[119],"travelers":[122],"enjoy":[125],"different":[126],"types":[127],"experiencing":[129],"activities.":[130],"findings":[132],"show":[136],"that":[137],"\u2018word-of-mouth\u2019":[138],"seems":[139],"starting":[141],"search,":[146],"through":[147],"activating":[148],"interests":[151],"evoking":[153],"needs.":[155],"It":[156],"suggests":[157],"owners":[159],"should":[165],"better":[167],"\u2018consumer":[168],"relationship":[169],"management\u2019":[170],"existing":[173],"consumers":[174,189,204],"order":[176],"help":[178],"link":[182],"connect":[184],"consumers\u2019":[186],"friends.":[187],"Many":[188],"willing":[191],"do":[193],"WOM":[195,222],"but":[196],"easy":[200],"other":[202],"prospective":[203],"information":[208],"about":[209],"need":[216],"create":[218],"linkage":[220],"between":[221]},"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2016-06-24T00:00:00"}
