{"id":"https://openalex.org/W2206932449","doi":"https://doi.org/10.2224/sbp.2015.43.9.1419","title":"Consistency Between Consumer Personality and Brand Personality Influences Brand Attachment","display_name":"Consistency Between Consumer Personality and Brand Personality Influences Brand Attachment","publication_year":2015,"publication_date":"2015-10-16","ids":{"openalex":"https://openalex.org/W2206932449","doi":"https://doi.org/10.2224/sbp.2015.43.9.1419","mag":"2206932449"},"language":"en","primary_location":{"id":"doi:10.2224/sbp.2015.43.9.1419","doi":"https://doi.org/10.2224/sbp.2015.43.9.1419","is_oa":true,"landing_page_url":"https://doi.org/10.2224/sbp.2015.43.9.1419","pdf_url":null,"source":{"id":"https://openalex.org/S61066606","display_name":"Social Behavior and Personality An International Journal","issn_l":"0301-2212","issn":["0301-2212","1179-6391"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-1","norway-1","poland-40","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4323283868","host_organization_name":"Scientific Journal Publishers Limited","host_organization_lineage":["https://openalex.org/P4323283868"],"host_organization_lineage_names":["Scientific Journal Publishers Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Behavior and Personality: an international journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.2224/sbp.2015.43.9.1419","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042839109","display_name":"Qing Yao","orcid":"https://orcid.org/0000-0003-3767-5135","observed_orcids":["https://orcid.org/0000-0003-3767-5135"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Qing Yao","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100419018","display_name":"Rong Chen","orcid":"https://orcid.org/0000-0002-4432-8521","observed_orcids":["https://orcid.org/0000-0002-4432-8521"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rong Chen","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5013998725","display_name":"Xiaobing Xu","orcid":"https://orcid.org/0000-0003-0782-2616","observed_orcids":["https://orcid.org/0000-0003-0782-2616","https://orcid.org/0009-0003-7347-248X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Xiaobing Xu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.3089,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.93721911,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"43","issue":"9","first_page":"1419","last_page":"1427"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-personality-traits","display_name":"consumer personality","score":0.8289999961853027},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-attachment","display_name":"brand attachment","score":0.8429999947547913},{"id":"https://openalex.org/keywords/emotional-brand-attachment","display_name":"emotional brand attachment","score":0.7509999871253967},{"id":"https://openalex.org/keywords/personality-consistency","display_name":"personality consistency","score":0.6000000238418579},{"id":"https://openalex.org/keywords/mobile-devices","display_name":"mobile devices","score":0.6759999990463257},{"id":"https://openalex.org/keywords/personality-factors","display_name":"personality factors","score":0.49399998784065247}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.8696098327636719},{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.7999228239059448},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.7972540855407715},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5274285078048706},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.48481789231300354},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.4151741564273834},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2224/sbp.2015.43.9.1419","doi":"https://doi.org/10.2224/sbp.2015.43.9.1419","is_oa":true,"landing_page_url":"https://doi.org/10.2224/sbp.2015.43.9.1419","pdf_url":null,"source":{"id":"https://openalex.org/S61066606","display_name":"Social Behavior and Personality An International Journal","issn_l":"0301-2212","issn":["0301-2212","1179-6391"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-1","norway-1","poland-40","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4323283868","host_organization_name":"Scientific Journal Publishers Limited","host_organization_lineage":["https://openalex.org/P4323283868"],"host_organization_lineage_names":["Scientific Journal Publishers Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Behavior and Personality: an international journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.2224/sbp.2015.43.9.1419","doi":"https://doi.org/10.2224/sbp.2015.43.9.1419","is_oa":true,"landing_page_url":"https://doi.org/10.2224/sbp.2015.43.9.1419","pdf_url":null,"source":{"id":"https://openalex.org/S61066606","display_name":"Social Behavior and Personality An International Journal","issn_l":"0301-2212","issn":["0301-2212","1179-6391"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-1","norway-1","poland-40","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4323283868","host_organization_name":"Scientific Journal Publishers Limited","host_organization_lineage":["https://openalex.org/P4323283868"],"host_organization_lineage_names":["Scientific Journal Publishers Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Behavior and Personality: an international journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2567422321","https://openalex.org/W2385147840","https://openalex.org/W7099338154","https://openalex.org/W2090849702","https://openalex.org/W7097912738","https://openalex.org/W2113833762","https://openalex.org/W3013524822","https://openalex.org/W2058323601","https://openalex.org/W1989280076","https://openalex.org/W4378435717"],"abstract_inverted_index":{"We":[0,107],"investigated":[1],"the":[2,30,37,51,65,73,87],"impact":[3,63],"of":[4,33,42,54,75,115],"consistency":[5,49,71],"between":[6],"consumer":[7],"personality":[8,11,52,99],"and":[9,24,57,79,112],"brand":[10,14,67],"on":[12,64],"emotional":[13],"attachment.":[15],"Participants":[16],"were":[17],"200":[18],"undergraduate":[19],"students":[20],"at":[21],"Tsinghua":[22],"University":[23],"we":[25],"used":[26],"leading":[27],"brands":[28,95],"in":[29,50,72],"product":[31],"category":[32],"mobile":[34],"phone":[35],"as":[36],"survey's":[38],"stimuli.":[39],"The":[40,81],"results":[41,82],"a":[43,60],"structural":[44],"equation":[45],"model":[46],"suggested":[47],"that":[48,89,96],"dimensions":[53,74],"sincere,":[55],"cool,":[56],"young":[58],"had":[59],"significant":[61],"positive":[62],"participants'":[66],"attachment":[68],"compared":[69],"with":[70],"simple,":[76],"sensitive,":[77],"reliable,":[78],"competent.":[80],"provide":[83],"strong":[84],"support":[85],"for":[86],"hypothesis":[88],"people":[90],"feel":[91],"emotionally":[92],"attached":[93],"to":[94],"match":[97],"their":[98],"or":[100],"reflect":[101],"who":[102],"they":[103,105],"believe":[104],"are.":[106],"also":[108],"discuss":[109],"important":[110],"theoretical":[111],"practical":[113],"implications":[114],"these":[116],"findings.":[117]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-29T09:56:32.521200","created_date":"2016-06-24T00:00:00"}
