{"id":"https://openalex.org/W2202274249","doi":null,"title":"Decision-making styles of generation Y consumers in the purchase of fashion apparel in Kempton Park","display_name":"Decision-making styles of generation Y consumers in the purchase of fashion apparel in Kempton Park","publication_year":2012,"publication_date":"2012-11-01","ids":{"openalex":"https://openalex.org/W2202274249","mag":"2202274249"},"language":"en","primary_location":{"id":"mag:2202274249","doi":null,"is_oa":false,"landing_page_url":"http://digiresearch.vut.ac.za/bitstream/10352/116/1/Thesis%20-%20Mandhlazi.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023856876","display_name":"Lawrence Mandhlazi","orcid":"https://orcid.org/0009-0002-9021-1815","observed_orcids":["https://orcid.org/0009-0002-9021-1815"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Lawrence Mandhlazi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5023856876"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.4426000118255615,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.4426000118255615,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.415800005197525,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.10779999941587448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/decision-making-styles","display_name":"decision-making styles","score":0.9290000200271606},{"id":"https://openalex.org/keywords/millennial-consumers","display_name":"millennial consumers","score":0.9100000262260437},{"id":"https://openalex.org/keywords/fashion-clothing","display_name":"fashion apparel","score":0.6880000233650208},{"id":"https://openalex.org/keywords/consumer-purchase-behaviour","display_name":"consumer purchase behaviour","score":0.6700000166893005}],"concepts":[{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.84760582447052},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6099852919578552},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5651974678039551},{"id":"https://openalex.org/C2779611367","wikidata":"https://www.wikidata.org/wiki/Q3231404","display_name":"Fast fashion","level":3,"score":0.5646888613700867},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5362581014633179},{"id":"https://openalex.org/C3019953515","wikidata":"https://www.wikidata.org/wiki/Q277633","display_name":"Generation y","level":2,"score":0.427262544631958},{"id":"https://openalex.org/C91672089","wikidata":"https://www.wikidata.org/wiki/Q29583","display_name":"Fashion design","level":3,"score":0.4222133457660675},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3476141095161438},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.2035428285598755},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.06638732552528381}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2202274249","doi":null,"is_oa":false,"landing_page_url":"http://digiresearch.vut.ac.za/bitstream/10352/116/1/Thesis%20-%20Mandhlazi.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":144,"referenced_works":["https://openalex.org/W18122014","https://openalex.org/W47440896","https://openalex.org/W77636123","https://openalex.org/W141994778","https://openalex.org/W164816837","https://openalex.org/W172813548","https://openalex.org/W603926863","https://openalex.org/W631809570","https://openalex.org/W1496738895","https://openalex.org/W1499905555","https://openalex.org/W1501154114","https://openalex.org/W1503027082","https://openalex.org/W1524257697","https://openalex.org/W1548533297","https://openalex.org/W1556555078","https://openalex.org/W1557945224","https://openalex.org/W1565832043","https://openalex.org/W1568156258","https://openalex.org/W1570619193","https://openalex.org/W1570754225","https://openalex.org/W1573932815","https://openalex.org/W1579106646","https://openalex.org/W1604167100","https://openalex.org/W1606076562","https://openalex.org/W1607208425","https://openalex.org/W1608786634","https://openalex.org/W1689771227","https://openalex.org/W1852102831","https://openalex.org/W1855539512","https://openalex.org/W1923966822","https://openalex.org/W1938091964","https://openalex.org/W1964029875","https://openalex.org/W1965955155","https://openalex.org/W1968401483","https://openalex.org/W1968814802","https://openalex.org/W1968850360","https://openalex.org/W1971710341","https://openalex.org/W1973259519","https://openalex.org/W1981177549","https://openalex.org/W1981403846","https://openalex.org/W1981885962","https://openalex.org/W1984211100","https://openalex.org/W1985342127","https://openalex.org/W1986405898","https://openalex.org/W1987493627","https://openalex.org/W1988860973","https://openalex.org/W1990618114","https://openalex.org/W1991623719","https://openalex.org/W1991651041","https://openalex.org/W1994672388","https://openalex.org/W1995277675","https://openalex.org/W1995527169","https://openalex.org/W1997231614","https://openalex.org/W1997510547","https://openalex.org/W2003071820","https://openalex.org/W2003326235","https://openalex.org/W2003412540","https://openalex.org/W2003931004","https://openalex.org/W2004450007","https://openalex.org/W2005220802","https://openalex.org/W2007065052","https://openalex.org/W2007445745","https://openalex.org/W2011650189","https://openalex.org/W2014239045","https://openalex.org/W2018018993","https://openalex.org/W2021910608","https://openalex.org/W2027117876","https://openalex.org/W2029241842","https://openalex.org/W2029749177","https://openalex.org/W2030185624","https://openalex.org/W2031614658","https://openalex.org/W2031961448","https://openalex.org/W2038489507","https://openalex.org/W2038868755","https://openalex.org/W2039116055","https://openalex.org/W2039214203","https://openalex.org/W2039425134","https://openalex.org/W2041814419","https://openalex.org/W2045238990","https://openalex.org/W2045269804","https://openalex.org/W2045445734","https://openalex.org/W2045967079","https://openalex.org/W2048032237","https://openalex.org/W2049353059","https://openalex.org/W2050496055","https://openalex.org/W2051182195","https://openalex.org/W2053235071","https://openalex.org/W2053337583","https://openalex.org/W2053515245","https://openalex.org/W2054807696","https://openalex.org/W2054854426","https://openalex.org/W2055604850","https://openalex.org/W2056117939","https://openalex.org/W2056422278","https://openalex.org/W2056553427","https://openalex.org/W2057760855","https://openalex.org/W2058176918","https://openalex.org/W2059161004","https://openalex.org/W2060130304","https://openalex.org/W2063839081","https://openalex.org/W2064493427","https://openalex.org/W2071065835","https://openalex.org/W2071487122","https://openalex.org/W2075027803","https://openalex.org/W2075732973","https://openalex.org/W2075804310","https://openalex.org/W2082667171","https://openalex.org/W2084770595","https://openalex.org/W2086046949","https://openalex.org/W2086202949","https://openalex.org/W2086893519","https://openalex.org/W2088160198","https://openalex.org/W2090474442","https://openalex.org/W2091986942","https://openalex.org/W2103598033","https://openalex.org/W2105015502","https://openalex.org/W2113537253","https://openalex.org/W2116362559","https://openalex.org/W2123103974","https://openalex.org/W2123240318","https://openalex.org/W2126958576","https://openalex.org/W2135091612","https://openalex.org/W2145861801","https://openalex.org/W2158964661","https://openalex.org/W2159566553","https://openalex.org/W2167978536","https://openalex.org/W2185140131","https://openalex.org/W2267716121","https://openalex.org/W2273836640","https://openalex.org/W2314132477","https://openalex.org/W2326982039","https://openalex.org/W2418156819","https://openalex.org/W2461763280","https://openalex.org/W2471368988","https://openalex.org/W2567527007","https://openalex.org/W2620225847","https://openalex.org/W2725581109","https://openalex.org/W2753826595","https://openalex.org/W2761984495","https://openalex.org/W2798323459","https://openalex.org/W2991728033","https://openalex.org/W3124721213","https://openalex.org/W3158404991","https://openalex.org/W3216916726"],"related_works":["https://openalex.org/W2102645394","https://openalex.org/W1490226330","https://openalex.org/W3200494068","https://openalex.org/W2189617308","https://openalex.org/W138190560","https://openalex.org/W2622717120","https://openalex.org/W3207983927","https://openalex.org/W2337617700","https://openalex.org/W2803161439","https://openalex.org/W2469287585"],"abstract_inverted_index":{"Thesis.":[0],"(M.":[1],"Tech.":[2],"(Dept.":[3],"of":[4,7,13],"Marketing,":[5],"Faculty":[6],"Management":[8],"Sciences))":[9],"--":[10],"Vaal":[11],"University":[12],"Technology,":[14],"2011.":[15]},"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}