{"id":"https://openalex.org/W2201776273","doi":null,"title":"Consumer Choice Among Product Assortments in Virtual QR Code Stores","display_name":"Consumer Choice Among Product Assortments in Virtual QR Code Stores","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2201776273","mag":"2201776273"},"language":"en","primary_location":{"id":"mag:2201776273","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1456&context=icis2015","pdf_url":null,"source":{"id":"https://openalex.org/S4306419566","display_name":"International Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference on Information Systems","raw_type":null},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071837802","display_name":"Stefan Hattula","orcid":"https://orcid.org/0000-0001-8547-7307","observed_orcids":["https://orcid.org/0000-0001-8547-7307"]},"institutions":[{"id":"https://openalex.org/I177802217","display_name":"University of Mannheim","ror":"https://ror.org/031bsb921","country_code":"DE","type":"education","lineage":["https://openalex.org/I177802217"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Stefan Hattula","raw_affiliation_strings":["University of Mannheim, Mannheim, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Mannheim, Mannheim, Germany","institution_ids":["https://openalex.org/I177802217"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046403101","display_name":"Dominick Walter","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dominick Walter","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5012590723","display_name":"Torsten Bornemann","orcid":"https://orcid.org/0000-0003-1948-5151","observed_orcids":["https://orcid.org/0000-0003-1948-5151"]},"institutions":[{"id":"https://openalex.org/I177802217","display_name":"University of Mannheim","ror":"https://ror.org/031bsb921","country_code":"DE","type":"education","lineage":["https://openalex.org/I177802217"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Torsten Bornemann","raw_affiliation_strings":["University of Mannheim, Mannheim, Germany"],"raw_orcid":"https://orcid.org/0000-0003-1948-5151","affiliations":[{"raw_affiliation_string":"University of Mannheim, Mannheim, Germany","institution_ids":["https://openalex.org/I177802217"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8866999745368958,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8866999745368958,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.08699999749660492,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.020600000396370888,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/virtual-stores","display_name":"virtual stores","score":0.7419999837875366},{"id":"https://openalex.org/keywords/product-assortment","display_name":"product assortment","score":0.8650000095367432},{"id":"https://openalex.org/keywords/hedonic-products","display_name":"hedonic products","score":0.847000002861023},{"id":"https://openalex.org/keywords/utilitarian-products","display_name":"utilitarian products","score":0.9980000257492065},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.9980000257492065},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.8360000252723694},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.906000018119812},{"id":"https://openalex.org/keywords/shopping-convenience","display_name":"shopping convenience","score":0.8550000190734863}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7232851982116699},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6379209756851196},{"id":"https://openalex.org/C2776760102","wikidata":"https://www.wikidata.org/wiki/Q5139990","display_name":"Code (set theory)","level":3,"score":0.6256018280982971},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5947181582450867},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4683472514152527},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.41191065311431885},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35096079111099243},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3447687029838562},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11833605170249939},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2201776273","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1456&context=icis2015","pdf_url":null,"source":{"id":"https://openalex.org/S4306419566","display_name":"International Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference on Information Systems","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":68,"referenced_works":["https://openalex.org/W1521296332","https://openalex.org/W1521691771","https://openalex.org/W1965007771","https://openalex.org/W1965246040","https://openalex.org/W1967072145","https://openalex.org/W1968171365","https://openalex.org/W1971440513","https://openalex.org/W1973231331","https://openalex.org/W1980569376","https://openalex.org/W1983638567","https://openalex.org/W1984426948","https://openalex.org/W1987364024","https://openalex.org/W1992214194","https://openalex.org/W1994555027","https://openalex.org/W1997738007","https://openalex.org/W1998848894","https://openalex.org/W2002027130","https://openalex.org/W2004193767","https://openalex.org/W2006619603","https://openalex.org/W2030266514","https://openalex.org/W2030761102","https://openalex.org/W2031621208","https://openalex.org/W2034103218","https://openalex.org/W2034170327","https://openalex.org/W2038621142","https://openalex.org/W2038702827","https://openalex.org/W2039810561","https://openalex.org/W2040787898","https://openalex.org/W2047324373","https://openalex.org/W2050251515","https://openalex.org/W2052377911","https://openalex.org/W2054543289","https://openalex.org/W2055078707","https://openalex.org/W2055746913","https://openalex.org/W2059995160","https://openalex.org/W2068296037","https://openalex.org/W2073173805","https://openalex.org/W2075422708","https://openalex.org/W2078160173","https://openalex.org/W2083301984","https://openalex.org/W2092254798","https://openalex.org/W2095246341","https://openalex.org/W2096361659","https://openalex.org/W2102155487","https://openalex.org/W2104389361","https://openalex.org/W2105527445","https://openalex.org/W2110094096","https://openalex.org/W2115031694","https://openalex.org/W2115232205","https://openalex.org/W2122807359","https://openalex.org/W2131568786","https://openalex.org/W2134304835","https://openalex.org/W2140987793","https://openalex.org/W2148337272","https://openalex.org/W2150387434","https://openalex.org/W2150563888","https://openalex.org/W2152427206","https://openalex.org/W2159645837","https://openalex.org/W2161733755","https://openalex.org/W2314670649","https://openalex.org/W2316452506","https://openalex.org/W2322876157","https://openalex.org/W2327470083","https://openalex.org/W2497195078","https://openalex.org/W3123284789","https://openalex.org/W3124622930","https://openalex.org/W3124698642","https://openalex.org/W3214320069"],"related_works":["https://openalex.org/W1994541215","https://openalex.org/W1992214194","https://openalex.org/W2314352748","https://openalex.org/W4415328708","https://openalex.org/W4287092630","https://openalex.org/W1605637338","https://openalex.org/W7097382787","https://openalex.org/W2371868248","https://openalex.org/W2548303827","https://openalex.org/W4402076910"],"abstract_inverted_index":{"Virtual":[0,59,98,114,144],"QR":[1,60,99,115,145],"Code":[2,61,100,116,146],"Stores":[3,62,117],"are":[4,90],"currently":[5],"expanding":[6,129],"globally":[7],"and":[8],"it":[9],"is":[10,103],"commonplace":[11],"in":[12,86,97,109,137,143],"the":[13,26,49,130],"market":[14],"to":[15,36,46,58,71,88,93],"put":[16],"emphasis":[17],"on":[18,124,132],"purely":[19],"hedonic":[20,30],"product":[21,80],"assortments.":[22],"This":[23,102],"practice":[24],"reflects":[25],"widespread":[27],"assumption":[28],"that":[29,55,77],"products":[31,85,106],"should":[32],"be":[33,65],"more":[34,78,91],"effective":[35,92],"stimulate":[37,94],"purchases":[38,96],"because":[39,104],"they":[40],"facilitate":[41],"impulse":[42,72],"buying":[43,73],"behavior.":[44,74],"Contrary":[45],"this":[47],"argumentation,":[48],"results":[50],"of":[51,83,113],"our":[52],"study":[53],"demonstrate":[54],"purchasing":[56],"related":[57],"can":[63],"better":[64],"explained":[66],"by":[67,128],"planned":[68],"as":[69],"opposed":[70],"We":[75],"show":[76],"diverse":[79],"assortments":[81],"consisting":[82],"utilitarian":[84,105],"addition":[87],"hedonics":[89],"customers\u2019":[95,110],"Stores.":[101,147],"cause":[107],"improvements":[108],"utility":[111],"perceptions":[112],"resulting":[118],"from":[119],"enhanced":[120],"shopping":[121],"convenience.":[122],"Based":[123],"this,":[125],"we":[126],"contribute":[127],"perspective":[131],"critical":[133],"factors":[134],"influencing":[135],"customers":[136],"their":[138],"purchase":[139],"decision":[140],"making":[141],"process":[142]},"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}