{"id":"https://openalex.org/W2199810453","doi":"https://doi.org/10.19030/jabr.v27i2.4137","title":"Do Brand Extensions Affect Consumer Attitude: An Empirical Experience-With Reference To Pakistani Consumers","display_name":"Do Brand Extensions Affect Consumer Attitude: An Empirical Experience-With Reference To Pakistani Consumers","publication_year":2011,"publication_date":"2011-03-21","ids":{"openalex":"https://openalex.org/W2199810453","doi":"https://doi.org/10.19030/jabr.v27i2.4137","mag":"2199810453"},"language":"en","primary_location":{"id":"doi:10.19030/jabr.v27i2.4137","doi":"https://doi.org/10.19030/jabr.v27i2.4137","is_oa":true,"landing_page_url":"https://doi.org/10.19030/jabr.v27i2.4137","pdf_url":"https://clutejournals.com/index.php/JABR/article/download/4137/4192","source":{"id":"https://openalex.org/S2764593888","display_name":"Journal of Applied Business Research (JABR)","issn_l":"0892-7626","issn":["0892-7626","2157-8834"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4324341412","host_organization_name":"Clute Institute","host_organization_lineage":["https://openalex.org/P4324341412"],"host_organization_lineage_names":["Clute Institute"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Applied Business Research (JABR)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://clutejournals.com/index.php/JABR/article/download/4137/4192","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068702885","display_name":"Zain-Ul Abideen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I174731842","display_name":"Islamia University of Bahawalpur","ror":"https://ror.org/002rc4w13","country_code":"PK","type":"education","lineage":["https://openalex.org/I174731842"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Zain-Ul Abideen","raw_affiliation_strings":["University of Bahawalpur"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bahawalpur","institution_ids":["https://openalex.org/I174731842"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009518501","display_name":"Abdul Latif","orcid":"https://orcid.org/0000-0003-1107-8674","observed_orcids":["https://orcid.org/0000-0003-1107-8674"]},"institutions":[{"id":"https://openalex.org/I174731842","display_name":"Islamia University of Bahawalpur","ror":"https://ror.org/002rc4w13","country_code":"PK","type":"education","lineage":["https://openalex.org/I174731842"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Abdul Latif","raw_affiliation_strings":["University of Bahawalpur"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bahawalpur","institution_ids":["https://openalex.org/I174731842"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I174731842"],"apc_list":null,"apc_paid":null,"fwci":1.3919,"has_fulltext":true,"cited_by_count":16,"citation_normalized_percentile":{"value":0.89427361,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"27","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-extension","display_name":"brand extension","score":0.7929999828338623},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.8989999890327454},{"id":"https://openalex.org/keywords/brand-similarity","display_name":"brand similarity","score":0.8140000104904175},{"id":"https://openalex.org/keywords/brand-reputation","display_name":"brand reputation","score":0.9710000157356262},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.5849999785423279},{"id":"https://openalex.org/keywords/extension-program-evaluation","display_name":"extension evaluation","score":0.6150000095367432},{"id":"https://openalex.org/keywords/pakistani-consumers","display_name":"Pakistani consumers","score":0.7820000052452087}],"concepts":[{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.8528012037277222},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6981427669525146},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.5752254724502563},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5077534914016724},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5060610175132751},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4789721965789795},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.45843109488487244},{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.45310091972351074},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.44330668449401855},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4350980520248413},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.417815625667572},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4058826267719269},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3893528878688812},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.33044230937957764},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11356052756309509},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09357059001922607},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.19030/jabr.v27i2.4137","doi":"https://doi.org/10.19030/jabr.v27i2.4137","is_oa":true,"landing_page_url":"https://doi.org/10.19030/jabr.v27i2.4137","pdf_url":"https://clutejournals.com/index.php/JABR/article/download/4137/4192","source":{"id":"https://openalex.org/S2764593888","display_name":"Journal of Applied Business Research (JABR)","issn_l":"0892-7626","issn":["0892-7626","2157-8834"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4324341412","host_organization_name":"Clute Institute","host_organization_lineage":["https://openalex.org/P4324341412"],"host_organization_lineage_names":["Clute Institute"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Applied Business Research (JABR)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.19030/jabr.v27i2.4137","doi":"https://doi.org/10.19030/jabr.v27i2.4137","is_oa":true,"landing_page_url":"https://doi.org/10.19030/jabr.v27i2.4137","pdf_url":"https://clutejournals.com/index.php/JABR/article/download/4137/4192","source":{"id":"https://openalex.org/S2764593888","display_name":"Journal of Applied Business Research (JABR)","issn_l":"0892-7626","issn":["0892-7626","2157-8834"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4324341412","host_organization_name":"Clute Institute","host_organization_lineage":["https://openalex.org/P4324341412"],"host_organization_lineage_names":["Clute Institute"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Applied Business Research (JABR)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2199810453.pdf","grobid_xml":"https://content.openalex.org/works/W2199810453.grobid-xml"},"referenced_works_count":46,"referenced_works":["https://openalex.org/W392780769","https://openalex.org/W1002579925","https://openalex.org/W1570640121","https://openalex.org/W1971398745","https://openalex.org/W1971977579","https://openalex.org/W1983279047","https://openalex.org/W1994630584","https://openalex.org/W2002218385","https://openalex.org/W2007427249","https://openalex.org/W2008371303","https://openalex.org/W2011108824","https://openalex.org/W2023566015","https://openalex.org/W2023599320","https://openalex.org/W2025069954","https://openalex.org/W2035625557","https://openalex.org/W2040385358","https://openalex.org/W2042124431","https://openalex.org/W2043288801","https://openalex.org/W2047325512","https://openalex.org/W2052211341","https://openalex.org/W2062912008","https://openalex.org/W2063169022","https://openalex.org/W2067442402","https://openalex.org/W2081259900","https://openalex.org/W2099501977","https://openalex.org/W2136404878","https://openalex.org/W2154611637","https://openalex.org/W2181024682","https://openalex.org/W2266639535","https://openalex.org/W2318347494","https://openalex.org/W2323569584","https://openalex.org/W2327973342","https://openalex.org/W2417591967","https://openalex.org/W2797021786","https://openalex.org/W2948781352","https://openalex.org/W2967906907","https://openalex.org/W2994202750","https://openalex.org/W4233133297","https://openalex.org/W4238986358","https://openalex.org/W4299947740","https://openalex.org/W4300095374","https://openalex.org/W4300562939","https://openalex.org/W4385622302","https://openalex.org/W6600377094","https://openalex.org/W6634067131","https://openalex.org/W7070833347"],"related_works":["https://openalex.org/W2239749537","https://openalex.org/W2039872937","https://openalex.org/W2718405443","https://openalex.org/W160112006","https://openalex.org/W7020968375","https://openalex.org/W2414434807","https://openalex.org/W2609510880","https://openalex.org/W2252716658","https://openalex.org/W6980713252","https://openalex.org/W1991218014"],"abstract_inverted_index":{"This":[0],"study":[1,101,125],"examines":[2],"consumer":[3],"attitude":[4,175],"and":[5,14,25,43,60,111,150,170],"empirically":[6],"test":[7],"the":[8,19,80,88,121,124,127,134,140,147,168,171,177],"factors":[9],"that":[10,116,144,163],"differentiate":[11],"between":[12,146,167],"successful":[13],"unsuccessful":[15],"brand":[16,23,33,35,38,41,44,109,114,148,153,173,179],"extensions,":[17],"on":[18,157,180],"basis":[20],"of":[21,50,57,65,70,73,90,107,129],"parent":[22,40,108,135],"attributes":[24,110],"characteristics,":[26],"in":[27,120],"reference":[28],"to":[29,87],"variables":[30],"such":[31],"as":[32,164],"similarity,":[34],"reputation,":[36],"multiple":[37],"extension,":[39],"characteristics":[42,112],"concept":[45],"consistency":[46],"using":[47],"actual":[48],"extensions":[49,131],"two":[51],"brands":[52,136],"i.e.":[53],"Olpers":[54,58],"Cream":[55],"(extension":[56,64],"Milk)":[59],"Lipton":[61,66],"tea":[62],"bag":[63],"tea).":[67],"A":[68],"sample":[69],"430":[71],"consumers":[72],"Bahawalpur":[74],"District":[75],"(Pakistan)":[76],"was":[77,94],"selected":[78],"for":[79,96],"survey.":[81],"Stratified":[82],"proportionate":[83],"sampling":[84],"(in":[85],"proportion":[86],"population":[89],"each":[91],"Union":[92],"Council)":[93],"used":[95],"drawing":[97],"these":[98],"samples.":[99],"The":[100],"suggests":[102],"a":[103],"more":[104],"prominent":[105],"role":[106],"than":[113],"extension":[115,149,158,169],"had":[117],"been":[118],"acknowledged":[119],"literature.":[122],"Further,":[123],"documents":[126],"importance":[128],"an":[130],"fit":[132],"with":[133],"image":[137],"while":[138],"at":[139],"same":[141],"time":[142],"suggesting":[143],"similarity":[145],"its":[151],"core":[152,172,178],"has":[154],"positive":[155],"effect":[156],"evaluation.":[159],"It":[160],"also":[161],"shows":[162],"perceived":[165],"appropriateness":[166],"decreases,":[174],"toward":[176],"brand-extension":[181],"evaluation":[182],"decreases.":[183]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
