{"id":"https://openalex.org/W2198043813","doi":"https://doi.org/10.5281/zenodo.1110164","title":"Customer Segmentation Model In E-Commerce Using Clustering Techniques And Lrfm Model: The Case Of Online Stores In Morocco","display_name":"Customer Segmentation Model In E-Commerce Using Clustering Techniques And Lrfm Model: The Case Of Online Stores In Morocco","publication_year":2015,"publication_date":"2015-10-01","ids":{"openalex":"https://openalex.org/W2198043813","doi":"https://doi.org/10.5281/zenodo.1110164","mag":"2198043813"},"language":"en","primary_location":{"id":"mag:2198043813","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/1110165","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Zenodo (CERN European Organization for Nuclear Research)","raw_type":null},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://zenodo.org/record/1110165","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069245663","display_name":"Rachid Ait Daoud","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Daoud, Rachid Ait","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014559744","display_name":"Abdellah Amine","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Amine, Abdellah","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008169701","display_name":"Belaid Bouikhalene","orcid":"https://orcid.org/0000-0002-6458-0919","observed_orcids":["https://orcid.org/0000-0002-6458-0919"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Belaid Bouikhalene","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5033976700","display_name":"Rachid Lbibb","orcid":"https://orcid.org/0000-0002-1319-2879","observed_orcids":["https://orcid.org/0000-0002-1319-2879"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lbibb, Rachid","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6571,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.90510909,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":1.0},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9020000100135803},{"id":"https://openalex.org/keywords/self-organizing-maps","display_name":"self-organizing maps","score":0.8389999866485596},{"id":"https://openalex.org/keywords/k-means-clustering","display_name":"K-means clustering","score":0.9900000095367432},{"id":"https://openalex.org/keywords/customer-value","display_name":"customer value","score":0.6769999861717224},{"id":"https://openalex.org/keywords/online-store","display_name":"online store","score":0.8259999752044678},{"id":"https://openalex.org/keywords/payment-methods","display_name":"payment methods","score":0.722000002861023},{"id":"https://openalex.org/keywords/customer-confidence","display_name":"customer confidence","score":0.8090000152587891},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.6269999742507935}],"concepts":[{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.7097296714782715},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.5528969168663025},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5476599335670471},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.5177992582321167},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.48830699920654297},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3561404347419739},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33994853496551514},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.30074119567871094},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.24877724051475525},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.18308785557746887}],"mesh":[],"locations_count":3,"locations":[{"id":"mag:2198043813","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/1110165","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Zenodo (CERN European Organization for Nuclear Research)","raw_type":null},{"id":"doi:10.5281/zenodo.1110164","doi":"https://doi.org/10.5281/zenodo.1110164","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.1110164","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"doi:10.5281/zenodo.1110165","doi":"https://doi.org/10.5281/zenodo.1110165","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.1110165","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"mag:2198043813","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/1110165","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Zenodo (CERN European Organization for Nuclear Research)","raw_type":null},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals","score":0.5299999713897705}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2487887445","https://openalex.org/W3185244528","https://openalex.org/W3203678283","https://openalex.org/W4285198020","https://openalex.org/W3197045327","https://openalex.org/W3110935864","https://openalex.org/W2360921970","https://openalex.org/W4400072035","https://openalex.org/W4403280788","https://openalex.org/W7204057510"],"abstract_inverted_index":{"Given":[0],"the":[1,4,9,30,60,73,98,101,109,115,119,146,150,155,167,181,199,205,216,222],"increase":[2],"in":[3,26,59,221],"number":[5,10,111],"of":[6,11,32,47,62,72,112,158,183,204,208,218],"e-commerce":[7,75],"sites,":[8],"competitors":[12],"has":[13,175],"become":[14],"very":[15],"important.":[16],"This":[17],"means":[18],"that":[19,145,179,198],"companies":[20],"have":[21],"to":[22,28,68,107,126,134,188,214],"take":[23],"appropriate":[24],"decisions":[25],"order":[27],"meet":[29],"expectations":[31],"their":[33,37,135],"customers":[34,129,187],"and":[35,53,56,77,114,139,162,190],"satisfy":[36],"needs.":[38],"In":[39,97,118,171],"this":[40,173],"paper,":[41],"we":[42,87],"present":[43],"a":[44,66,93,209],"case":[45],"study":[46,174],"applying":[48,92],"LRFM":[49,89],"(length,":[50],"recency,":[51],"frequency":[52],"monetary)":[54],"model":[55,90],"clustering":[57,95],"techniques":[58],"sector":[61],"electronic":[63],"commerce":[64],"with":[65],"view":[67],"evaluating":[69],"customers'":[70,219],"values":[71,157],"Moroccan":[74],"websites":[76],"then":[78],"developing":[79],"effective":[80],"marketing":[81],"strategies.":[82],"To":[83],"achieve":[84],"these":[85],"objectives,":[86],"adopt":[88],"by":[91,186],"two-stage":[94],"method.":[96],"first":[99],"stage,":[100,121],"self-organizing":[102],"maps":[103],"method":[104,123,201],"is":[105,124,149,202],"used":[106,185],"determine":[108],"best":[110],"clusters":[113,132],"initial":[116],"centroid.":[117],"second":[120],"kmeans":[122],"applied":[125],"segment":[127],"730":[128],"into":[130],"nine":[131],"according":[133],"L,":[136,159],"R,":[137,160],"F":[138,161],"M":[140,163],"values.":[141],"The":[142,194],"results":[143],"show":[144],"cluster":[147,153],"6":[148],"most":[151],"important":[152],"because":[154],"average":[156,169],"are":[164],"higher":[165],"than":[166],"overall":[168],"value.":[170],"addition,":[172],"considered":[176],"another":[177],"variable":[178],"describes":[180],"mode":[182],"payment":[184,200],"improve":[189],"strengthen":[191],"clusters'":[192,195],"analysis.":[193],"analysis":[196],"demonstrates":[197],"one":[203],"key":[206],"indicators":[207],"new":[210],"index":[211],"which":[212],"allows":[213],"assess":[215],"level":[217],"confidence":[220],"company's":[223],"Website.":[224]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2016-06-24T00:00:00"}