{"id":"https://openalex.org/W2189241171","doi":null,"title":"Sent to You by Someone Who Thinks You're Beautiful: The Effects of Regulatory Focus, Personal Involvement, and Collective Efficacy in a Social Marketing Campaign","display_name":"Sent to You by Someone Who Thinks You're Beautiful: The Effects of Regulatory Focus, Personal Involvement, and Collective Efficacy in a Social Marketing Campaign","publication_year":2010,"publication_date":"2010-04-21","ids":{"openalex":"https://openalex.org/W2189241171","mag":"2189241171"},"language":"en","primary_location":{"id":"pmh:oai:vtechworks.lib.vt.edu:10919/31983","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10919/31983","pdf_url":"http://hdl.handle.net/10919/31983","source":{"id":"https://openalex.org/S4306400248","display_name":"VTechWorks (Virginia Tech)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I859038795","host_organization_name":"Virginia Tech","host_organization_lineage":["https://openalex.org/I859038795"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10919/31983","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102969766","display_name":"Elizabeth A. Johnson","orcid":"https://orcid.org/0000-0002-3914-6600","observed_orcids":["https://orcid.org/0000-0002-3914-6600"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Elizabeth A. Johnson","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-3914-6600","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5102969766"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.5073000192642212,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.5073000192642212,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.43140000104904175,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.01679999940097332,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.6600000262260437},{"id":"https://openalex.org/keywords/regulatory-focus","display_name":"regulatory focus","score":0.8809999823570251},{"id":"https://openalex.org/keywords/framing","display_name":"framing","score":0.40799999237060547},{"id":"https://openalex.org/keywords/personal-involvement","display_name":"personal involvement","score":0.9549999833106995},{"id":"https://openalex.org/keywords/collective-efficacy","display_name":"collective efficacy","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.8050000071525574},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.968999981880188},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.7099999785423279},{"id":"https://openalex.org/keywords/video-messages","display_name":"video messages","score":0.5979999899864197}],"concepts":[{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.6352937817573547},{"id":"https://openalex.org/C191160116","wikidata":"https://www.wikidata.org/wiki/Q3423709","display_name":"Regulatory focus theory","level":3,"score":0.5795621275901794},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.5221084356307983},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.48108717799186707},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4704001843929291},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.41756904125213623},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4013408422470093},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36799508333206177},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3167937099933624},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2893907427787781},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:vtechworks.lib.vt.edu:10919/31983","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10919/31983","pdf_url":"http://hdl.handle.net/10919/31983","source":{"id":"https://openalex.org/S4306400248","display_name":"VTechWorks (Virginia Tech)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I859038795","host_organization_name":"Virginia Tech","host_organization_lineage":["https://openalex.org/I859038795"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},{"id":"mag:2189241171","doi":null,"is_oa":false,"landing_page_url":"https://scholar.lib.vt.edu/theses/available/etd-04272010-154648/unrestricted/Johnson_EA_T_2010.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:vtechworks.lib.vt.edu:10919/31983","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10919/31983","pdf_url":"http://hdl.handle.net/10919/31983","source":{"id":"https://openalex.org/S4306400248","display_name":"VTechWorks (Virginia Tech)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I859038795","host_organization_name":"Virginia Tech","host_organization_lineage":["https://openalex.org/I859038795"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2189241171.pdf","grobid_xml":"https://content.openalex.org/works/W2189241171.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W1970045542","https://openalex.org/W1973492382","https://openalex.org/W1973860140","https://openalex.org/W1980865978","https://openalex.org/W1981329270","https://openalex.org/W1984159792","https://openalex.org/W1995015044","https://openalex.org/W1995793854","https://openalex.org/W2011978669","https://openalex.org/W2026086809","https://openalex.org/W2027985683","https://openalex.org/W2031898593","https://openalex.org/W2033286086","https://openalex.org/W2036535694","https://openalex.org/W2042792630","https://openalex.org/W2044961823","https://openalex.org/W2047186857","https://openalex.org/W2059637860","https://openalex.org/W2072336681","https://openalex.org/W2072498832","https://openalex.org/W2084152329","https://openalex.org/W2091614559","https://openalex.org/W2097507720","https://openalex.org/W2100826189","https://openalex.org/W2145725144","https://openalex.org/W2148905283","https://openalex.org/W2149015188","https://openalex.org/W2172938299","https://openalex.org/W2179683524","https://openalex.org/W2189090410","https://openalex.org/W2438507271","https://openalex.org/W2505839708","https://openalex.org/W3000846848","https://openalex.org/W4229732502"],"related_works":["https://openalex.org/W2032935973","https://openalex.org/W3191394060","https://openalex.org/W2762768165","https://openalex.org/W7052816949","https://openalex.org/W2035117789","https://openalex.org/W4399783966","https://openalex.org/W7118642065","https://openalex.org/W3192496375","https://openalex.org/W7169944669","https://openalex.org/W4395007964"],"abstract_inverted_index":{"This":[0],"study":[1,18],"examined":[2],"attitudes":[3],"and":[4,29,40,52,60,85],"behavioral":[5,53],"responses":[6],"to":[7,69,78],"a":[8],"social":[9],"marketing":[10],"campaign's":[11],"video":[12,66],"messages.":[13],"Independent":[14],"variables":[15],"in":[16],"the":[17,20,24,46,50,61,65,71,81],"were":[19,67],"regulatory":[21,62],"framing":[22],"of":[23,36,64],"campaign":[25],"message,":[26],"personal":[27,41],"involvement,":[28],"collective":[30,38,58],"efficacy.":[31],"Results":[32],"revealed":[33],"main":[34],"effects":[35],"both":[37],"efficacy":[39,59],"involvement":[42],"on":[43],"attitude":[44,48],"toward":[45,49],"brand,":[47],"issues,":[51],"intentions.":[54],"Significant":[55],"interactions":[56],"between":[57],"frame":[63],"found":[68,77],"affect":[70],"dependent":[72],"variables.":[73],"Gender":[74],"was":[75],"also":[76],"significantly":[79],"moderate":[80],"findings.":[82],"Theoretical":[83],"implications":[84,87],"practical":[86],"are":[88],"discussed.":[89]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}