{"id":"https://openalex.org/W218923737","doi":null,"title":"Media, Marketing, and Images of the Older Person in the Information Age","display_name":"Media, Marketing, and Images of the Older Person in the Information Age","publication_year":2001,"publication_date":"2001-10-01","ids":{"openalex":"https://openalex.org/W218923737","mag":"218923737"},"language":"en","primary_location":{"id":"mag:218923737","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1P3-94152274/media-marketing-and-images-of-the-older-person-in","pdf_url":null,"source":{"id":"https://openalex.org/S4306511226","display_name":"Generations","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Generations","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085019805","display_name":"Maria D Vesperi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Maria D Vesperi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5085019805"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.04713805,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"25","issue":"3","first_page":"5","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11265","display_name":"Aging and Gerontology Research","score":0.8417999744415283,"subfield":{"id":"https://openalex.org/subfields/3206","display_name":"Neuropsychology and Physiological Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11265","display_name":"Aging and Gerontology Research","score":0.8417999744415283,"subfield":{"id":"https://openalex.org/subfields/3206","display_name":"Neuropsychology and Physiological Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.05169999971985817,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.029400000348687172,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/images-of-aging","display_name":"images of aging","score":0.6869999766349792},{"id":"https://openalex.org/keywords/older-adults","display_name":"older adults","score":0.6190000176429749},{"id":"https://openalex.org/keywords/media-representation","display_name":"media representation","score":0.6349999904632568},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.574999988079071},{"id":"https://openalex.org/keywords/stereotypes","display_name":"stereotypes","score":0.6909999847412109},{"id":"https://openalex.org/keywords/popular-culture","display_name":"popular culture","score":0.6480000019073486},{"id":"https://openalex.org/keywords/age-stereotypes","display_name":"age stereotypes","score":0.4410000145435333},{"id":"https://openalex.org/keywords/older-consumers","display_name":"older consumers","score":0.5820000171661377},{"id":"https://openalex.org/keywords/news-media","display_name":"news media","score":0.41600000858306885},{"id":"https://openalex.org/keywords/gerontology","display_name":"gerontology","score":0.34599998593330383},{"id":"https://openalex.org/keywords/older-americans-act","display_name":"Older Americans Act","score":0.5210000276565552},{"id":"https://openalex.org/keywords/medicare","display_name":"Medicare","score":0.5960000157356262},{"id":"https://openalex.org/keywords/information-age","display_name":"information age","score":0.46700000762939453},{"id":"https://openalex.org/keywords/youth-culture","display_name":"youth culture","score":0.41999998688697815}],"concepts":[{"id":"https://openalex.org/C2779835924","wikidata":"https://www.wikidata.org/wiki/Q146786","display_name":"Plural","level":2,"score":0.5314145684242249},{"id":"https://openalex.org/C2781316041","wikidata":"https://www.wikidata.org/wiki/Q1230584","display_name":"Diversity (politics)","level":2,"score":0.5015530586242676},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.49177077412605286},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4378643333911896},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.42916300892829895},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3895617425441742},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.33294063806533813},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23011577129364014},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.19377848505973816},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:218923737","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1P3-94152274/media-marketing-and-images-of-the-older-person-in","pdf_url":null,"source":{"id":"https://openalex.org/S4306511226","display_name":"Generations","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Generations","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.699999988079071,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3204752581","https://openalex.org/W1561425379","https://openalex.org/W6983377230","https://openalex.org/W4312866736","https://openalex.org/W4255603858","https://openalex.org/W6912400147","https://openalex.org/W2243629013","https://openalex.org/W2905551595","https://openalex.org/W2187061570","https://openalex.org/W7116970778"],"abstract_inverted_index":{"How":[0],"do":[1],"media":[24,83,155],"and":[3,6,13,33,37,42,89,116,131,139,203,245,280,288,313,340,403,408,426,476,504,539,589,621],"marketing":[4],"influence":[5],"reflect":[7],"current":[8],"images":[9],"of":[10,73,142,160,176,190,196,230,298,307,354,386,438,450,463,480,515,552,570,575,602,617],"aging?":[11],"Gerontologists":[12],"others":[14],"seem":[15],"to":[16,50,58,110,151,209,261,268,303,372,423,447,457,471,485,557,614],"have":[17,108,265],"accepted":[18],"a":[19,63,145,179,314,333,349,360,364,398,442,448,534,558,573],"broad":[20],"assumption":[21],"that":[22,30,38,60,183,217,323,579],"the":[67,98,132,140,161,167,207,238,278,289,294,304,318,337,387,392,430,436,454,460,477,487,523,529,543,546,553,591,615,622],"promote":[25],"youth":[26],"culture":[27],"in":[28,70,144,222,274,383,459,492,585,597],"ways":[29],"universally":[31],"demean":[32],"demoralize":[34],"older":[35,204,246,308,324,562],"people,":[36],"elders":[39,218,405],"passively":[40],"accept":[41],"internalize":[43],"media-generated":[44],"images.":[45],"But":[46],"it":[47,55,258],"is":[48,56,62,178,259,284],"time":[49,456],"take":[51,269],"another":[52],"look.":[53],"First,":[54],"easy":[57],"forget":[59],"plural":[64],"word,":[65],"given":[66],"subjects":[68,505],"treatment":[69],"many":[71],"studies":[72],"popular":[74,275],"culture.":[75],"A":[76,567],"lot":[77],"has":[78,120],"been":[79,266],"written":[80],"about":[81,153,277],"as":[84,310,329,359,397,419,441,509,600,612],"if":[85],"print,":[86],"broadcast,":[87],"film,":[88],"online":[90],"sources":[91],"were":[92,300,326,582,607],"simply":[93,187],"different":[94],"instruments":[95],"for":[96,122,352,400,404,429,453,498,537],"playing":[97],"same":[99],"mind-numbing":[100],"tune.":[101],"To":[102],"confuse":[103],"matters":[104],"further,":[105],"some":[106],"researchers":[107,500],"failed":[109],"adequately":[111],"distinguish":[112],"among":[113],"advertising,":[114],"news,":[115,134],"fiction.":[117],"This":[118],"failure":[119],"allowed":[121],"free":[123],"but":[124],"often":[125,520],"misleading":[126],"comparisons":[127],"between":[128,136,336],"situation":[129],"comedies":[130],"nightly":[133],"or":[135,166,511],"lipstick":[137],"ads":[138],"diversity":[141],"topics":[143],"magazine.":[146],"Many":[147],"analysts":[148],"are":[149,186,219,248],"reduced":[150],"whining":[152],"because":[156],"they":[157,416,606],"lack":[158,574],"knowledge":[159],"motives":[162],"behind":[163],"journalistic":[164],"choices":[165],"practical":[168],"constraints":[169],"on":[170,211,243,317,560,624],"decision":[171],"making.":[172],"Underlying":[173],"this":[174,194],"state":[175],"affairs":[177],"largely":[180],"unexamined":[181],"belief":[182],"most":[184],"consumers":[185,247],"passive":[188],"receptors":[189],"mass":[191],"communication.":[192],"In":[193,542],"issue":[195],"Generations,":[197],"we":[198],"offer":[199,235],"academics,":[200],"working":[201,422],"journalists,":[202],"people":[205,309,325,563],"themselves":[206,418],"opportunity":[208],"comment":[210],"these":[212,255,465],"issues.":[213],"Several":[214],"articles":[215],"suggest":[216],"active":[220],"agents":[221],"constructing":[223],"their":[224,282,468,586],"own":[225,469],"identities,":[226],"not":[227],"hapless":[228],"victims":[229],"stereotypes.":[232],"Other":[233],"artides":[234],"glimpses":[236],"into":[237,270],"news":[239],"industry,":[240],"where":[241,344,374],"perspectives":[242],"aging":[244,481],"far":[249],"from":[250,550],"unified.":[251],"Before":[252],"taking":[253],"up":[254],"topics,":[256],"however,":[257,522],"useful":[260],"consider":[262],"why":[263],"gerontologists":[264],"slow":[267],"account":[271],"major":[272,361],"changes":[273],"stereotypes":[276,425],"aged":[279,488,556],"how":[281],"perspective":[283],"thus":[285],"limited.":[286],"Medicare":[287],"community-based":[290],"programs":[291],"created":[292],"under":[293],"Older":[295],"Americans":[296],"Act":[297],"1965":[299],"political":[301],"responses":[302],"cultural":[305,434,524],"construction":[306],"frail,":[311],"dependent,":[312],"collective":[315],"drag":[316],"economic":[319],"landscape.":[320],"The":[321,483],"fact":[322],"singled":[327],"out":[328],"medically":[330],"vulnerable":[331,443,512],"marks":[332],"significant":[334],"difference":[335],"United":[338],"States":[339],"other":[341,375],"western":[342],"nations,":[343],"subsidized":[345],"healthcare":[346],"was":[347,370,378,445,489],"considered":[348],"basic":[350],"need":[351,484],"citizens":[353],"all":[355,433],"ages.":[356],"Gerontology":[357],"emerged":[358],"research":[362,389],"topic":[363],"decade":[365],"later,":[366],"when":[367],"government":[368,376],"money":[369,377],"targeted":[371],"study":[373],"going.":[379],"Not":[380],"surprisingly,":[381],"especially":[382],"hindsight,":[384],"much":[385],"seminal":[388],"conducted":[390],"during":[391],"1970s":[393],"cast":[394],"old":[395,439,580],"age":[396,440,507],"problem":[399],"policy":[401],"makers":[402],"themselves.":[406],"Researchers":[407],"service":[409],"providers":[410],"shared":[411],"an":[412],"advocacy":[413],"role;":[414],"minimally,":[415],"saw":[417],"good":[420],"guys":[421],"combat":[424],"win":[427],"benefits":[428],"underserved.":[431],"Like":[432],"constructions,":[435],"image":[437],"period":[444],"transmitted":[446],"generation":[449],"students.":[451],"Able":[452],"first":[455],"specialize":[458],"new":[461,535,568],"field":[462,479],"gerontology,":[464],"students":[466],"made":[467],"contributions":[470],"research,":[472],"policy,":[473],"university":[474,499],"teaching,":[475],"expanding":[478],"services.":[482],"protect":[486],"even":[490],"codified":[491],"institutional":[493],"policy;":[494],"review":[495],"board":[496],"guidelines":[497],"flag":[501],"both":[502],"children":[503],"over":[506],"65":[508],"special":[510],"populations":[513],"(University":[514],"South":[516],"Florida,":[517],"2001).":[518],"As":[519],"happens,":[521],"land":[525],"scape":[526],"evolved":[527],"before":[528],"experts":[530],"could":[531],"cobble":[532],"together":[533],"model":[536],"detecting":[538],"measuring":[540],"change.":[541],"late":[544],"1980s,":[545],"public":[547],"dialogue":[548],"shifted":[549],"discussion":[551],"fragile,":[554],"dependent":[555],"focus":[559],"healthy":[561],"with":[564,594],"self-serving":[565],"lifestyles.":[566],"group":[569],"lobbyists":[571],"decrying":[572],"generational":[576],"equity":[577],"said":[578],"folks":[581],"hoarding":[583],"resources":[584],"gated":[587],"condos":[588],"draining":[590],"medical":[592],"coffers,":[593],"no":[595],"end":[596],"sight.":[598],"Portrayed":[599],"beneficiaries":[601],"fat":[603],"pension":[604],"portfolios,":[605],"cited":[608],"by":[609],"fiscal":[610],"conservatives":[611],"testimony":[613],"wisdom":[616],"abandoning":[618],"Social":[619],"Security":[620],"tax":[623],"capital":[625],"gains.":[626],"\u2026":[627]},"counts_by_year":[{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":2}],"updated_date":"2026-07-28T07:46:37.118299","created_date":"2016-06-24T00:00:00"}
