{"id":"https://openalex.org/W2188753860","doi":null,"title":"A COMPARISON OF VISUAL AND VERBAL CONTENT OF PRINT COSMETIC ADVERTISING BETWEEN THE US AND CHINA","display_name":"A COMPARISON OF VISUAL AND VERBAL CONTENT OF PRINT COSMETIC ADVERTISING BETWEEN THE US AND CHINA","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W2188753860","mag":"2188753860"},"language":"en","primary_location":{"id":"mag:2188753860","doi":null,"is_oa":false,"landing_page_url":"http://www.dissertations.wsu.edu/thesis/fall2008/z_wang_091108.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100439376","display_name":"Zhenzhen Wang","orcid":"https://orcid.org/0000-0003-3586-9008","observed_orcids":["https://orcid.org/0000-0003-3586-9008"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Zhenzhen Wang","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3586-9008","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5100439376"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9223999977111816,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9223999977111816,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.03610000014305115,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.00430000014603138,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.6690000295639038},{"id":"https://openalex.org/keywords/cosmetic-advertising","display_name":"cosmetics advertising","score":0.8970000147819519},{"id":"https://openalex.org/keywords/visual-content","display_name":"visual content","score":0.9649999737739563},{"id":"https://openalex.org/keywords/verbal-content","display_name":"verbal content","score":0.9890000224113464},{"id":"https://openalex.org/keywords/cross-cultural-comparison","display_name":"cross-cultural comparison","score":0.7839999794960022},{"id":"https://openalex.org/keywords/china","display_name":"China","score":1.0}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7012375593185425},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.5292688608169556},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3190660774707794},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.1758520007133484},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2188753860","doi":null,"is_oa":false,"landing_page_url":"http://www.dissertations.wsu.edu/thesis/fall2008/z_wang_091108.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W156783367","https://openalex.org/W337504799","https://openalex.org/W360522366","https://openalex.org/W561821221","https://openalex.org/W570433924","https://openalex.org/W588709694","https://openalex.org/W618902245","https://openalex.org/W627414654","https://openalex.org/W634177432","https://openalex.org/W634959866","https://openalex.org/W638732651","https://openalex.org/W1170777392","https://openalex.org/W1484712441","https://openalex.org/W1521698845","https://openalex.org/W1556122175","https://openalex.org/W1560781297","https://openalex.org/W1576381748","https://openalex.org/W1600778203","https://openalex.org/W1662240627","https://openalex.org/W1817361523","https://openalex.org/W1967321076","https://openalex.org/W1975555394","https://openalex.org/W1976559812","https://openalex.org/W1981006082","https://openalex.org/W1987477412","https://openalex.org/W1992394784","https://openalex.org/W1993649328","https://openalex.org/W2004255104","https://openalex.org/W2011132213","https://openalex.org/W2014532210","https://openalex.org/W2017449404","https://openalex.org/W2026759225","https://openalex.org/W2028967720","https://openalex.org/W2035657601","https://openalex.org/W2040472614","https://openalex.org/W2040991221","https://openalex.org/W2050438332","https://openalex.org/W2053874130","https://openalex.org/W2057324667","https://openalex.org/W2059287484","https://openalex.org/W2060509071","https://openalex.org/W2071290975","https://openalex.org/W2076013546","https://openalex.org/W2090723334","https://openalex.org/W2091868980","https://openalex.org/W2097780989","https://openalex.org/W2106681925","https://openalex.org/W2114883239","https://openalex.org/W2136237546","https://openalex.org/W2153222072","https://openalex.org/W2163176562","https://openalex.org/W2191345427","https://openalex.org/W2230319082","https://openalex.org/W2245325681","https://openalex.org/W2320844732","https://openalex.org/W2326780021","https://openalex.org/W2332189414","https://openalex.org/W2342142979","https://openalex.org/W2475000718","https://openalex.org/W2495067066","https://openalex.org/W2785747665","https://openalex.org/W2798304687","https://openalex.org/W2901943414","https://openalex.org/W3148252393","https://openalex.org/W3187032144"],"related_works":["https://openalex.org/W7098430069","https://openalex.org/W2922708995","https://openalex.org/W2174042134","https://openalex.org/W2971638591","https://openalex.org/W3009076045","https://openalex.org/W4366716908","https://openalex.org/W2282432683","https://openalex.org/W2518813112","https://openalex.org/W2290206335","https://openalex.org/W4412087494"],"abstract_inverted_index":null,"counts_by_year":[{"year":2017,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
