{"id":"https://openalex.org/W2188245166","doi":null,"title":"The Effect of Country of Origin Image on Brand Equity and Purchase Intention","display_name":"The Effect of Country of Origin Image on Brand Equity and Purchase Intention","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2188245166","mag":"2188245166"},"language":"en","primary_location":{"id":"mag:2188245166","doi":null,"is_oa":false,"landing_page_url":"https://textroad.com/pdf/JAEBS/J.%20Appl.%20Environ.%20Biol.%20Sci.,%203(12)52-61,%202013.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033409602","display_name":"Zohreh Dehdashti Shahrokh","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Zohreh Dehdashti Shahrokh","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5079777510","display_name":"Arman Deilami Azodi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Arman Deilami Azodi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.9355,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.92758223,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/country-of-origin-image","display_name":"country of origin image","score":0.9909999966621399},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.8629999756813049},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9909999966621399},{"id":"https://openalex.org/keywords/country-of-manufacture","display_name":"country of manufacture","score":0.9990000128746033},{"id":"https://openalex.org/keywords/mobile-devices","display_name":"mobile devices","score":0.8889999985694885},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9190000295639038},{"id":"https://openalex.org/keywords/iranian-consumers","display_name":"Iranian consumers","score":0.9269999861717224}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7384289503097534},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6362919807434082},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5995916128158569},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.5440307259559631},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5416685938835144},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5402699112892151},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.4487003982067108},{"id":"https://openalex.org/C2779101040","wikidata":"https://www.wikidata.org/wiki/Q3373417","display_name":"Country of origin","level":2,"score":0.43240228295326233},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2188245166","doi":null,"is_oa":false,"landing_page_url":"https://textroad.com/pdf/JAEBS/J.%20Appl.%20Environ.%20Biol.%20Sci.,%203(12)52-61,%202013.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W1530487374","https://openalex.org/W1550382593","https://openalex.org/W1964772139","https://openalex.org/W1988702704","https://openalex.org/W1989357418","https://openalex.org/W1995511043","https://openalex.org/W2017943907","https://openalex.org/W2024811895","https://openalex.org/W2029263906","https://openalex.org/W2031843260","https://openalex.org/W2032339182","https://openalex.org/W2033720939","https://openalex.org/W2046815040","https://openalex.org/W2053542775","https://openalex.org/W2054256696","https://openalex.org/W2057023890","https://openalex.org/W2059214233","https://openalex.org/W2064128128","https://openalex.org/W2066034433","https://openalex.org/W2081103141","https://openalex.org/W2085397321","https://openalex.org/W2127642148","https://openalex.org/W2129777116","https://openalex.org/W2136261499","https://openalex.org/W2143337523","https://openalex.org/W2149021974","https://openalex.org/W2163000154","https://openalex.org/W2171142746","https://openalex.org/W2183915262","https://openalex.org/W2266639535","https://openalex.org/W2317216277","https://openalex.org/W2345460353"],"related_works":["https://openalex.org/W2237485338","https://openalex.org/W2953834943","https://openalex.org/W1989357418","https://openalex.org/W4390752800","https://openalex.org/W1577788740","https://openalex.org/W3018772579","https://openalex.org/W7215168168","https://openalex.org/W6976810955","https://openalex.org/W2123017403","https://openalex.org/W2103254083"],"abstract_inverted_index":{"This":[0],"study":[1],"have":[2],"focused":[3],"on":[4,23,119],"the":[5,93,128,133,137,144],"effects":[6],"of":[7,9,11,15,20,57,75,97,105,112,127,139,141],"sub-component":[8],"Country":[10,96,111,140],"Origin":[12,142],"(include":[13],"country":[14,19],"brand":[16,24,47,106,123],"(CoB)":[17],"and":[18,27,38,108,122],"manufacture":[21],"(CoM))":[22],"equity":[25,48,107],"dimension":[26],"purchase":[28,50,55,109,120],"intention.":[29],"To":[30],"accomplish":[31],"this,":[32],"a":[33,73],"conceptual":[34],"framework":[35],"was":[36],"designed":[37],"relationships":[39],"among":[40,65],"its":[41],"constructs":[42],"(CoB":[43],"image,":[44,46],"CoM":[45],"dimensions,":[49],"intention)":[51],"were":[52,63,70],"hypothesized.":[53],"The":[54,125],"intention":[56,121],"personal":[58],"goods":[59],"such":[60],"mobile":[61],"phones":[62],"examined":[64],"Iranian":[66],"consumers.":[67],"Primary":[68],"data":[69],"collected":[71],"from":[72],"sample":[74],"586":[76],"consumers":[77],"in":[78,143],"Tehran":[79],"Mobile":[80],"Passage":[81],"using":[82],"questionnaire":[83],"survey":[84],".We":[85],"used":[86],"probability":[87],"cluster":[88],"sampling":[89],"method":[90],"for":[91],"selecting":[92],"sample.":[94],"Whereas":[95],"Brand":[98],"images":[99,114],"relate":[100],"positively":[101],"to":[102,132],"four":[103],"dimensions":[104],"intention,":[110],"Manufacture":[113],"has":[115],"not":[116],"an":[117],"impact":[118],"equity.":[124],"results":[126],"research":[129],"contribute":[130],"also":[131],"theoretical":[134],"controversy":[135],"concerning":[136],"importance":[138],"consumer":[145],"decision-making":[146],"process.":[147]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}