{"id":"https://openalex.org/W2188048899","doi":null,"title":"Athletes as celebrity endorsers : case studies from Sweden","display_name":"Athletes as celebrity endorsers : case studies from Sweden","publication_year":2005,"publication_date":"2005-01-01","ids":{"openalex":"https://openalex.org/W2188048899","mag":"2188048899"},"language":"en","primary_location":{"id":"pmh:oai:DiVA.org:ltu-52511","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52511","pdf_url":null,"source":{"id":"https://openalex.org/S7407055297","display_name":"DiVA (Lule\u00e5 University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I190632392","host_organization_name":"Lule\u00e5 University of Technology","host_organization_lineage":["https://openalex.org/I190632392"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/bachelorThesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52511","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010367463","display_name":"Lisa Ericsson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lisa Ericsson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5084332188","display_name":"Emma H\u00e5kansson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Emma H\u00e5kansson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6074000000953674,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6074000000953674,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3407999873161316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03880000114440918,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/athlete-endorsement","display_name":"athlete endorsement","score":0.7110000252723694},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.9269999861717224},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.7229999899864197},{"id":"https://openalex.org/keywords/sponsorship-agreements","display_name":"sponsorship contracts","score":0.6830000281333923},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9359999895095825},{"id":"https://openalex.org/keywords/athlete-selection","display_name":"athlete selection","score":0.9570000171661377},{"id":"https://openalex.org/keywords/sports-marketing","display_name":"sports marketing","score":0.7639999985694885},{"id":"https://openalex.org/keywords/swedish-athletes","display_name":"Swedish athletes","score":0.4129999876022339}],"concepts":[{"id":"https://openalex.org/C2776003135","wikidata":"https://www.wikidata.org/wiki/Q1333727","display_name":"Publicity","level":2,"score":0.9002254605293274},{"id":"https://openalex.org/C2781054738","wikidata":"https://www.wikidata.org/wiki/Q4813730","display_name":"Athletes","level":2,"score":0.829663872718811},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7550805807113647},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3673669099807739},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3508400321006775},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2849244475364685},{"id":"https://openalex.org/C1862650","wikidata":"https://www.wikidata.org/wiki/Q186005","display_name":"Physical therapy","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:DiVA.org:ltu-52511","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52511","pdf_url":null,"source":{"id":"https://openalex.org/S7407055297","display_name":"DiVA (Lule\u00e5 University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I190632392","host_organization_name":"Lule\u00e5 University of Technology","host_organization_lineage":["https://openalex.org/I190632392"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/bachelorThesis"},{"id":"mag:2188048899","doi":null,"is_oa":false,"landing_page_url":"http://epubl.ltu.se/1404-5508/2005/049/LTU-SHU-EX-05049-SE.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:DiVA.org:ltu-52511","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52511","pdf_url":null,"source":{"id":"https://openalex.org/S7407055297","display_name":"DiVA (Lule\u00e5 University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I190632392","host_organization_name":"Lule\u00e5 University of Technology","host_organization_lineage":["https://openalex.org/I190632392"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/bachelorThesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W105493955","https://openalex.org/W109192947","https://openalex.org/W186320743","https://openalex.org/W563655778","https://openalex.org/W611846714","https://openalex.org/W1487931991","https://openalex.org/W1527311855","https://openalex.org/W1546514691","https://openalex.org/W1592080430","https://openalex.org/W1964924375","https://openalex.org/W1980622343","https://openalex.org/W1989230005","https://openalex.org/W2002067858","https://openalex.org/W2002656340","https://openalex.org/W2022812041","https://openalex.org/W2028459713","https://openalex.org/W2062350780","https://openalex.org/W2087147088","https://openalex.org/W2093151322","https://openalex.org/W2100489781","https://openalex.org/W2159207757","https://openalex.org/W2886339957","https://openalex.org/W3122354189"],"related_works":["https://openalex.org/W2281050795","https://openalex.org/W7095455685","https://openalex.org/W2886339957","https://openalex.org/W291862559","https://openalex.org/W2184982285","https://openalex.org/W2313620833","https://openalex.org/W1982230715","https://openalex.org/W2164507270","https://openalex.org/W2341292827","https://openalex.org/W2261981738"],"abstract_inverted_index":{"Using":[0],"athletes":[1,73,120,127,136,156,174,201,240],"as":[2,74,99,121,157,175,231],"celebrity":[3,75,100,122,158,176],"endorsers":[4,101,159,177],"has":[5],"led":[6],"to":[7,61,89,106,141,179,193,200,238],"the":[8,19,33,46,69,82,126,131,169,183,188,218,236],"successful":[9],"selling":[10],"of":[11,21,28,36,41,48,58,71,84,94,153,220],"products.":[12],"Both":[13],"theory":[14],"and":[15,30,146,181,192,198,202,214,217],"practice":[16],"prove":[17],"that":[18,168,227,233],"use":[20,119,239],"superstars":[22],"in":[23,81,102,134,160,241],"advertising":[24,162],"generates":[25],"a":[26,91,195],"lot":[27],"publicity":[29],"attention":[31],"from":[32,187],"public.":[34],"Because":[35],"this,":[37],"organizations":[38,118],"pay":[39],"millions":[40],"dollars":[42],"each":[43],"year":[44],"for":[45,172],"endorsement":[47],"their":[49,161,212],"products":[50],"by":[51],"athletes.":[52],"For":[53],"this":[54,63,85,108],"reason":[55],"it":[56],"is":[57,78,88,211],"great":[59],"interest":[60],"investigate":[62],"topic":[64],"further.":[65],"This":[66],"thesis":[67],"covers":[68],"area":[70],"using":[72,135,155,173],"endorsers,":[76],"which":[77,87],"also":[79],"stated":[80],"purpose":[83],"thesis,":[86],"provide":[90],"better":[92],"undersanging":[93],"how":[95],"athlestea":[96],"are":[97,113,125,178],"used":[98],"advertising.":[103,242],"In":[104,139],"order":[105,140],"reach":[107,147],"purpose,":[109,149],"three":[110],"research":[111,144],"questions":[112,145],"stated,":[114],"namely:":[115],"Why":[116],"do":[117],"endorsers?:":[123],"How":[124,129],"selected?:":[128],"can":[130],"risks":[132,230],"involved":[133],"be":[137],"described?.":[138],"answer":[142],"our":[143,148],"two":[150],"case":[151],"studies":[152],"companies":[154,228],"were":[163],"used.":[164],"The":[165,204],"findings":[166],"show":[167],"primary":[170],"reasons":[171],"create":[180,194],"enhance":[182],"brand\u2019s":[184],"image,":[185],"benefit":[186],"company\u2019s":[189],"sponsorship":[190,221],"contracts,":[191],"close":[196],"connection":[197],"association":[199],"sports.":[203],"main":[205],"considerations":[206],"when":[207],"selecting":[208],"an":[209],"athlete":[210],"fame":[213],"popularity,":[215],"respect,":[216],"existence":[219],"contracts.":[222],"Finally,":[223],"we":[224],"have":[225],"found":[226],"view":[229],"something":[232],"comes":[234],"with":[235],"decision":[237]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-06T12:05:46.655746","created_date":"2016-06-24T00:00:00"}