{"id":"https://openalex.org/W2187819952","doi":null,"title":"Kohabr\u00e4ndi kuvandi kujundamine l\u00e4bi sotsiaalreklaami Eesti ja Hispaania v\u00f5rdluse n\u00e4itel","display_name":"Kohabr\u00e4ndi kuvandi kujundamine l\u00e4bi sotsiaalreklaami Eesti ja Hispaania v\u00f5rdluse n\u00e4itel","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2187819952","mag":"2187819952"},"language":"et","primary_location":{"id":"pmh:oai:dspace.ut.ee:10062/42458","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10062/42458","pdf_url":"http://hdl.handle.net/10062/42458","source":{"id":"https://openalex.org/S4306401412","display_name":"DSpace repository (University of Tartu)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I56085075","host_organization_name":"University of Tartu","host_organization_lineage":["https://openalex.org/I56085075"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10062/42458","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014805335","display_name":"Erik M\u00f6lder","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Erik M\u00f6lder","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5014805335"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13914","display_name":"European Cultural and National Identity","score":0.3012999892234802,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13914","display_name":"European Cultural and National Identity","score":0.3012999892234802,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.17260000109672546,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.15970000624656677,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/national-image","display_name":"national image","score":0.671999990940094},{"id":"https://openalex.org/keywords/social-advertising","display_name":"social advertising","score":0.8479999899864197},{"id":"https://openalex.org/keywords/brand-design","display_name":"brand design","score":0.5440000295639038},{"id":"https://openalex.org/keywords/public-image","display_name":"public image","score":0.4099999964237213},{"id":"https://openalex.org/keywords/public-opinion","display_name":"public opinion","score":0.4350000023841858},{"id":"https://openalex.org/keywords/social-well-being","display_name":"social well-being","score":0.6129999756813049},{"id":"https://openalex.org/keywords/estonia","display_name":"Estonia","score":0.3880000114440918},{"id":"https://openalex.org/keywords/comparative-advertising","display_name":"comparative advertising","score":0.6380000114440918},{"id":"https://openalex.org/keywords/values-promotion","display_name":"values promotion","score":0.40799999237060547},{"id":"https://openalex.org/keywords/brand-communication","display_name":"brand communication","score":0.3310000002384186},{"id":"https://openalex.org/keywords/public-perception-of-the-state","display_name":"public perception of the state","score":0.49300000071525574}],"concepts":[{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.3331567049026489},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32872259616851807}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:dspace.ut.ee:10062/42458","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10062/42458","pdf_url":"http://hdl.handle.net/10062/42458","source":{"id":"https://openalex.org/S4306401412","display_name":"DSpace repository (University of Tartu)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I56085075","host_organization_name":"University of Tartu","host_organization_lineage":["https://openalex.org/I56085075"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},{"id":"mag:2187819952","doi":null,"is_oa":false,"landing_page_url":"https://dspace.ut.ee/handle/10062/42458","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:dspace.ut.ee:10062/42458","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10062/42458","pdf_url":"http://hdl.handle.net/10062/42458","source":{"id":"https://openalex.org/S4306401412","display_name":"DSpace repository (University of Tartu)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I56085075","host_organization_name":"University of Tartu","host_organization_lineage":["https://openalex.org/I56085075"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions","score":0.5473999977111816}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2187819952.pdf","grobid_xml":"https://content.openalex.org/works/W2187819952.grobid-xml"},"referenced_works_count":39,"referenced_works":["https://openalex.org/W11727467","https://openalex.org/W147261349","https://openalex.org/W158482626","https://openalex.org/W561933940","https://openalex.org/W1574378514","https://openalex.org/W1606028128","https://openalex.org/W1974144969","https://openalex.org/W1974389340","https://openalex.org/W1975411532","https://openalex.org/W1976693131","https://openalex.org/W1982005848","https://openalex.org/W1985883274","https://openalex.org/W1986783792","https://openalex.org/W1988447536","https://openalex.org/W1989364164","https://openalex.org/W1996856782","https://openalex.org/W2008619182","https://openalex.org/W2016870391","https://openalex.org/W2017552633","https://openalex.org/W2018033645","https://openalex.org/W2030718666","https://openalex.org/W2045114693","https://openalex.org/W2046752514","https://openalex.org/W2048069537","https://openalex.org/W2048541514","https://openalex.org/W2051675538","https://openalex.org/W2061144324","https://openalex.org/W2066655538","https://openalex.org/W2070299628","https://openalex.org/W2110351525","https://openalex.org/W2115612291","https://openalex.org/W2126892525","https://openalex.org/W2137575359","https://openalex.org/W2154611637","https://openalex.org/W2160255058","https://openalex.org/W2165801872","https://openalex.org/W2327973342","https://openalex.org/W2909899515","https://openalex.org/W3034470853"],"related_works":["https://openalex.org/W2969348100","https://openalex.org/W2906703941","https://openalex.org/W7215165515","https://openalex.org/W145124123","https://openalex.org/W2612032799","https://openalex.org/W2985821307","https://openalex.org/W7220800403","https://openalex.org/W7047008254","https://openalex.org/W2245012633","https://openalex.org/W7017993715"],"abstract_inverted_index":{"Br\u00e4ndid":[0],"ning":[1,105,163],"sotsiaalreklaamid":[2],"on":[3,31,74,79,119,167,173,182,215,227,242],"miski,":[4],"millega":[5],"k\u00f5ik":[6],"inimesed":[7],"igap\u00e4evaselt":[8],"mingil":[9],"moel":[10],"kokku":[11],"puutuvad.K\u00fcllalt":[12],"tihti":[13,168],"ei":[14,133,157],"teadvustata":[15],"endale,":[16],"kuiv\u00f5rd":[17],"m\u00f5jutatud":[18],"ollakse":[19],"mingist":[20,205],"s\u00f5numist":[21],"v\u00f5i":[22,53,196],"v\u00e4\u00e4rtusest,":[23],"mis":[24],"avalikkuse":[25],"ette":[26],"l\u00e4bi":[27,58,108],"nende":[28,180],"kahe":[29],"teguri":[30],"j\u00f5udnud.Nimetatud":[32],"s\u00f5numid":[33],"ja":[34,91,113,125,149,220],"v\u00e4\u00e4rtused":[35],"t\u00e4idavad":[36],"aga":[37,86,216],"enamasti":[38],"mingit":[39],"konkreetset":[40],"eesm\u00e4rki.Selleks":[41],"eesm\u00e4rgiks":[42],"v\u00f5ib":[43,67,96],"olla":[44],"kindlate":[45],"v\u00e4\u00e4rtuste":[46],"seostamine":[47],"mingi":[48,240],"br\u00e4ndiga,":[49],"inimeste":[50,110,160],"k\u00e4itumise":[51,161],"suunamine":[52],"hoopiski":[54],"avaliku":[55,164],"arvamuse":[56,165],"kujundamine":[57],"teatud":[59],"s\u00f5numi.Kui":[60],"m\u00f5elda":[61],"riigi,":[62],"kui":[63,129,202,239],"institutsiooni":[64],"peale,":[65],"siis":[66,95,207],"kindel":[68,98],"olla,":[69,99],"et":[70,100,201,224,236],"positiivne":[71],"avalik":[72,93],"kuvand":[73,118,136],"talle":[75,80],"v\u00e4ga":[76],"oluline.T\u00e4pselt":[77],"samamoodi":[78],"oluline":[81],"ka":[82,115,130,140,232],"\u00fchiskondliku":[83],"heaolu":[84,90,101],"suurendamine.Kui":[85],"omavahel":[87],"seostada":[88],"\u00fchiskondlik":[89],"riigi":[92,116,135,233],"kuvand,":[94],"\u00fcsna":[97],"suurendamisega":[102],"seotud":[103],"tegevuste":[104],"ideede":[106],"v\u00e4\u00e4rtustamise":[107],"muutub":[109],"silmis":[111],"paremaks":[112],"hoolivamaks":[114],"kuvand.Riigi":[117],"kahtlemata":[120],"teema,":[121],"millest":[122],"\u00fchiskonnas":[123,203],"r\u00e4\u00e4gitakse":[124,204],"seda":[126,210,221],"nii":[127],"riigisiseses":[128],"v\u00e4lismaailma":[131],"kontekstis.Loomulikult":[132],"s\u00f5ltu":[134],"ainu\u00fcksi":[137],"heaolust,":[138],"vaid":[139],"suurel":[141],"hulgal":[142],"muudest":[143],"teguritest":[144],"nagu":[145,189],"majandus,":[146],"poliitika,":[147],"julgeolek":[148],"muud,":[150],"kuid":[151],"antud":[152,155],"t\u00f6\u00f6":[153],"kontekstis":[154],"tegureid":[156],"k\u00e4sitleta.V\u00e4\u00e4rtuste":[158],"edendamiseks,":[159],"suunamiseks":[162],"kujundamiseks":[166],"kasutatavateks":[169],"vahenditeks":[170],"erinevad":[171,187],"sotsiaalkampaaniad.Eestis":[172],"hetkel":[174],"kasutusel":[175],"selline":[176],"sotsiaalkampaaniate":[177],"s\u00fcsteem,":[178],"kus":[179],"tellijana":[181],"kampaania":[183,212,225],"l\u00f5pus":[184,226],"\u00e4ra":[185,230],"m\u00e4rgitud":[186],"institutsioonid":[188],"n\u00e4iteks":[190],"P\u00e4\u00e4steamet,":[191],"Haigekassa,":[192],"Tervise":[193],"Arengu":[194],"Instituut":[195],"paljud":[197],"teised.See":[198],"t\u00e4hendab":[199],"seda,":[200,238],"sotsiaalkampaaniast,":[206],"t\u00f5en\u00e4oliselt":[208],"seostatakse":[209],"peamiselt":[211],"tellinud":[213],"institutsiooniga.Hispaanias":[214],"see":[217],"s\u00fcsteem":[218],"teistsugune":[219],"selles":[222],"aspektis,":[223],"lisaks":[228],"institutsioonile":[229],"toodud":[231],"logo.See":[234],"t\u00e4hendab,":[235],"p\u00e4rast":[237],"s\u00f5num":[241],"inimesele":[243]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}