{"id":"https://openalex.org/W2186760741","doi":null,"title":"SEARCH ENGINE OPTIMISATION: EVIDENCE FROM PAKISTAN","display_name":"SEARCH ENGINE OPTIMISATION: EVIDENCE FROM PAKISTAN","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2186760741","mag":"2186760741"},"language":"en","primary_location":{"id":"pmh:oai:generic.eprints.org:36597","doi":null,"is_oa":true,"landing_page_url":"http://eprints.usm.my/36597/1/art_1_(1%2D16).pdf","pdf_url":"http://eprints.usm.my/36597/1/art_1_(1%2D16).pdf","source":{"id":"https://openalex.org/S4306401648","display_name":"Universiti Sains Malaysia Institutional Repository (Universiti Sains Malaysia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I139322472","host_organization_name":"Universiti Sains Malaysia","host_organization_lineage":["https://openalex.org/I139322472"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://eprints.usm.my/36597/1/art_1_(1%2D16).pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Irfan Ahmed","orcid":"https://orcid.org/0000-0002-9015-0277","observed_orcids":["https://orcid.org/0000-0002-9015-0277"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Irfan Ahmed","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9015-0277","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5029294065","display_name":"Rana Khurram Shahzad","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rana Khurram Shahzad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13976","display_name":"Web visibility and informetrics","score":0.017000000923871994,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.009600000455975533,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"search engine optimization","score":0.9819999933242798},{"id":"https://openalex.org/keywords/website-traffic","display_name":"website traffic","score":0.9549999833106995},{"id":"https://openalex.org/keywords/social-media-use","display_name":"social media use","score":0.8479999899864197},{"id":"https://openalex.org/keywords/corporate-websites","display_name":"corporate websites","score":0.5809999704360962},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.546999990940094},{"id":"https://openalex.org/keywords/google","display_name":"Google","score":0.45500001311302185},{"id":"https://openalex.org/keywords/banks","display_name":"banks","score":0.5870000123977661},{"id":"https://openalex.org/keywords/telecommunications-companies","display_name":"telecommunications companies","score":0.9539999961853027},{"id":"https://openalex.org/keywords/automotive-manufacturers","display_name":"car manufacturers","score":0.8479999899864197},{"id":"https://openalex.org/keywords/pakistan","display_name":"Pakistan","score":0.7799999713897705}],"concepts":[{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.7692919969558716},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.7050701975822449},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7037783265113831},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5363467931747437},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47302722930908203},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4658523499965668},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3944239616394043},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2411181926727295}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:generic.eprints.org:36597","doi":null,"is_oa":true,"landing_page_url":"http://eprints.usm.my/36597/1/art_1_(1%2D16).pdf","pdf_url":"http://eprints.usm.my/36597/1/art_1_(1%2D16).pdf","source":{"id":"https://openalex.org/S4306401648","display_name":"Universiti Sains Malaysia Institutional Repository (Universiti Sains Malaysia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I139322472","host_organization_name":"Universiti Sains Malaysia","host_organization_lineage":["https://openalex.org/I139322472"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"mag:2186760741","doi":null,"is_oa":false,"landing_page_url":"http://web.usm.my/aamj/18022013/art%201%20(1-16).pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:generic.eprints.org:36597","doi":null,"is_oa":true,"landing_page_url":"http://eprints.usm.my/36597/1/art_1_(1%2D16).pdf","pdf_url":"http://eprints.usm.my/36597/1/art_1_(1%2D16).pdf","source":{"id":"https://openalex.org/S4306401648","display_name":"Universiti Sains Malaysia Institutional Repository (Universiti Sains Malaysia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I139322472","host_organization_name":"Universiti Sains Malaysia","host_organization_lineage":["https://openalex.org/I139322472"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2186760741.pdf","grobid_xml":"https://content.openalex.org/works/W2186760741.grobid-xml"},"referenced_works_count":36,"referenced_works":["https://openalex.org/W6711707","https://openalex.org/W77089696","https://openalex.org/W166322005","https://openalex.org/W1114905064","https://openalex.org/W1164298649","https://openalex.org/W1985085592","https://openalex.org/W1986991110","https://openalex.org/W1988206624","https://openalex.org/W2002264611","https://openalex.org/W2019583318","https://openalex.org/W2021016568","https://openalex.org/W2021572430","https://openalex.org/W2035581582","https://openalex.org/W2037387093","https://openalex.org/W2046400009","https://openalex.org/W2059219032","https://openalex.org/W2062033728","https://openalex.org/W2068269199","https://openalex.org/W2075217049","https://openalex.org/W2078707988","https://openalex.org/W2080869091","https://openalex.org/W2082661066","https://openalex.org/W2086850176","https://openalex.org/W2089185590","https://openalex.org/W2090846904","https://openalex.org/W2104996229","https://openalex.org/W2145120953","https://openalex.org/W2146678169","https://openalex.org/W2155660089","https://openalex.org/W2156213148","https://openalex.org/W2160460894","https://openalex.org/W2170803559","https://openalex.org/W2322436480","https://openalex.org/W2477521448","https://openalex.org/W2907104446","https://openalex.org/W3125251328"],"related_works":["https://openalex.org/W6996403212","https://openalex.org/W4220981750","https://openalex.org/W4312551968","https://openalex.org/W1608544345","https://openalex.org/W4389904255","https://openalex.org/W6982379018","https://openalex.org/W2064300665","https://openalex.org/W7097515444","https://openalex.org/W7020044596","https://openalex.org/W2788367408"],"abstract_inverted_index":{"This":[0,37,131,181],"study":[1,38,132,182],"has":[2],"two":[3,70,143],"objectives.":[4],"The":[5,24,73,101,149,163],"first":[6],"objective":[7],"is":[8,27,120,161,175],"to":[9,21,28,52,57,90,142,189,193],"investigate":[10],"firm":[11],"exploitation":[12],"of":[13,34,50,117,137,159,165,196],"\\nsearch":[14],"engine":[15,152,155],"optimisation":[16],"(SEO)":[17],"techniques":[18],"with":[19,191],"respect":[20,192],"website":[22,199],"traffic.":[23],"second":[25],"\\nobjective":[26],"report":[29],"on":[30],"the":[31,115,147,154,184,194],"searching":[32,99,129,146],"habits":[33],"Internet":[35,91],"users.":[36],"uses":[39],"a":[40,85,111,201],"\\nqualitative":[41],"descriptive":[42],"approach":[43],"that":[44,104,114,123,135,186],"analyses":[45],"15":[46],"different":[47],"case":[48],"studies":[49],"business":[51,56],"\\nbusiness":[53],"(B2B)":[54],"and":[55,69,98,122,173],"consumer":[58],"(B2C)":[59],"companies.":[60,72],"These":[61],"companies":[62,68,190],"include":[63],"\\nnine":[64],"banks,":[65],"four":[66],"telecommunication":[67],"automotive":[71],"indepth,":[74],"semi-structured":[75],"interviews":[76],"were":[77],"administered":[78,89],"by":[79,157],"telephone":[80],"and/or":[81],"personal":[82],"\\ninterviews.":[83],"Additionally,":[84],"questionnaire-based":[86],"survey":[87],"was":[88],"users":[92,178],"\\nto":[93],"determine":[94],"their":[95],"web":[96,138],"use":[97,116,164,195],"habits.":[100,130],"results":[102],"demonstrate":[103],"firms":[105],"are":[106],"\\ncurrently":[107],"exploiting":[108],"SEO":[109,187],"at":[110],"limited":[112],"level,":[113],"social":[118,166],"media":[119],"rare":[121],"\\nfirms":[124],"do":[125],"not":[126],"consider":[127],"users'":[128],"also":[133],"reveals":[134],"84%":[136],"\\nusers":[139],"spend":[140],"up":[141],"hours":[144],"daily":[145],"Internet.":[148],"dominant":[150],"search":[151],"\\n(i.e.,":[153],"used":[156],"90%":[158],"users)":[160],"Google.":[162],"sites":[167],"such":[168],"as":[169,200],"\\nFacebook,":[170],"Twitter,":[171],"MySpace":[172],"Orkut":[174],"high":[176],"among":[177],"(i.e.,":[179],"85%).":[180],"\\nhighlights":[183],"opportunities":[185],"provides":[188],"\\ntheir":[197],"corporate":[198],"strategic":[202],"marketing":[203],"tool.":[204]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}