{"id":"https://openalex.org/W2186349901","doi":null,"title":"Moderating effect of price discounts on switching intentions of satisfied customers","display_name":"Moderating effect of price discounts on switching intentions of satisfied customers","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2186349901","mag":"2186349901"},"language":"en","primary_location":{"id":"mag:2186349901","doi":null,"is_oa":false,"landing_page_url":"http://www.seekdl.org/upload/files/20150422_092051.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040673098","display_name":"Samrena Jabeen","orcid":"https://orcid.org/0000-0001-8335-0476","observed_orcids":["https://orcid.org/0000-0001-8335-0476"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Samrena Jabeen","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8335-0476","affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Saif Ur Rehman","orcid":"https://orcid.org/0000-0001-7364-2184","observed_orcids":["https://orcid.org/0000-0001-7364-2184"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Saif Ur Rehman","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-7364-2184","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108612373","display_name":"Abu Bakar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Abu Bakar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5079798128","display_name":"Abdul Hamid","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Abdul Hamid","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-discounts","display_name":"discounts","score":0.8999999761581421},{"id":"https://openalex.org/keywords/switching-intention","display_name":"switching intention","score":0.8009999990463257},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9980000257492065},{"id":"https://openalex.org/keywords/retail-service-quality","display_name":"retail service quality","score":0.9940000176429749},{"id":"https://openalex.org/keywords/hypermarkets","display_name":"hypermarkets","score":0.7730000019073486},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.5289999842643738},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.7710000276565552},{"id":"https://openalex.org/keywords/store-loyalty","display_name":"store loyalty","score":0.574999988079071}],"concepts":[{"id":"https://openalex.org/C56084127","wikidata":"https://www.wikidata.org/wiki/Q750656","display_name":"Hypermarket","level":2,"score":0.8574113845825195},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7086081504821777},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.6976829171180725},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.6523756980895996},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6380859613418579},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.6171916127204895},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.525951623916626},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.47193166613578796},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.4466630220413208},{"id":"https://openalex.org/C77197577","wikidata":"https://www.wikidata.org/wiki/Q17009646","display_name":"Customer delight","level":5,"score":0.4384233355522156},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.4203532636165619},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3637086749076843},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.05104401707649231},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2186349901","doi":null,"is_oa":false,"landing_page_url":"http://www.seekdl.org/upload/files/20150422_092051.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":78,"referenced_works":["https://openalex.org/W185873790","https://openalex.org/W1501119547","https://openalex.org/W1516356715","https://openalex.org/W1532566583","https://openalex.org/W1569978510","https://openalex.org/W1574378514","https://openalex.org/W1594522508","https://openalex.org/W1846223488","https://openalex.org/W1965048536","https://openalex.org/W1969445271","https://openalex.org/W1969778690","https://openalex.org/W1969825859","https://openalex.org/W1970718009","https://openalex.org/W1974950726","https://openalex.org/W1987862360","https://openalex.org/W1988487435","https://openalex.org/W1988919304","https://openalex.org/W1989476218","https://openalex.org/W1991383542","https://openalex.org/W1992479842","https://openalex.org/W1997439963","https://openalex.org/W2003629494","https://openalex.org/W2005162462","https://openalex.org/W2006201260","https://openalex.org/W2007738521","https://openalex.org/W2011741601","https://openalex.org/W2021649699","https://openalex.org/W2022443965","https://openalex.org/W2026892752","https://openalex.org/W2028915062","https://openalex.org/W2034715831","https://openalex.org/W2036000775","https://openalex.org/W2036652334","https://openalex.org/W2043947871","https://openalex.org/W2047562908","https://openalex.org/W2050155111","https://openalex.org/W2050756185","https://openalex.org/W2060873347","https://openalex.org/W2061298379","https://openalex.org/W2061462889","https://openalex.org/W2065882304","https://openalex.org/W2068816718","https://openalex.org/W2069794429","https://openalex.org/W2071792947","https://openalex.org/W2078034182","https://openalex.org/W2081099337","https://openalex.org/W2082076714","https://openalex.org/W2084863756","https://openalex.org/W2086674208","https://openalex.org/W2087750581","https://openalex.org/W2089120403","https://openalex.org/W2089333586","https://openalex.org/W2094598600","https://openalex.org/W2098049132","https://openalex.org/W2098944378","https://openalex.org/W2099801393","https://openalex.org/W2101257455","https://openalex.org/W2106722268","https://openalex.org/W2137515149","https://openalex.org/W2150045357","https://openalex.org/W2150305430","https://openalex.org/W2160251858","https://openalex.org/W2169555345","https://openalex.org/W2170319631","https://openalex.org/W2171735901","https://openalex.org/W2174902612","https://openalex.org/W2186811760","https://openalex.org/W2188289435","https://openalex.org/W2189472433","https://openalex.org/W2299588527","https://openalex.org/W2316110746","https://openalex.org/W2331016915","https://openalex.org/W2341348671","https://openalex.org/W2499163118","https://openalex.org/W2590528524","https://openalex.org/W3032857991","https://openalex.org/W3124948563","https://openalex.org/W3125553677"],"related_works":["https://openalex.org/W6981333500","https://openalex.org/W2004065021","https://openalex.org/W1720122847","https://openalex.org/W283629382","https://openalex.org/W2933269977","https://openalex.org/W2020264157","https://openalex.org/W233143037","https://openalex.org/W3175158295","https://openalex.org/W2594267923","https://openalex.org/W2013659755"],"abstract_inverted_index":{"The":[0,26,42],"paper":[1,43,83],"looks":[2],"into":[3],"the":[4,21,39,64],"determinants":[5],"of":[6,48,70,72],"switching":[7,60,94],"intentions":[8,95],"and":[9,17,59,66,93],"attempts":[10],"to":[11,36,62,67,76],"answer":[12],"why":[13],"satisfied":[14],"customer":[15,40,57,73,91],"switch":[16],"do":[18],"not":[19],"maintain":[20],"relationship":[22,65,71],"with":[23,74],"current":[24],"store.":[25],"study":[27],"observes":[28],"retail":[29,49],"service":[30,50,78],"quality":[31,51,79],"as":[32],"an":[33],"important":[34],"determinant":[35],"shape":[37],"up":[38],"satisfaction.":[41],"investigate":[44],"that":[45],"which":[46],"dimension":[47],"scale":[52],"has":[53,87],"significant":[54,88],"influence":[55],"on":[56,90],"satisfaction":[58,92],"intention":[61],"enhance":[63],"reduce":[68],"termination":[69],"hypermarket":[75],"implement":[77],"correctly.":[80],"This":[81],"conceptual":[82],"recommends":[84],"price":[85],"discounts":[86],"effect":[89],"link.":[96]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}
