{"id":"https://openalex.org/W2185468615","doi":null,"title":"Market Mavens and Opinion Leaders: Are They the Same or Different?","display_name":"Market Mavens and Opinion Leaders: Are They the Same or Different?","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W2185468615","mag":"2185468615"},"language":"en","primary_location":{"id":"mag:2185468615","doi":null,"is_oa":false,"landing_page_url":"http://acrwebsite.org/volumes/eacr/vol8/eacr_vol8_88.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764410541","display_name":"ACR European Advances","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR European Advances","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021888711","display_name":"Nicola E. Stokburger-Sauer","orcid":"https://orcid.org/0000-0002-3349-3572","observed_orcids":["https://orcid.org/0000-0002-3349-3572"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nicola Stokburger-Sauer","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-3349-3572","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5108741296","display_name":"Wayne D. Hoyer","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wayne D. Hoyer","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.24709999561309814,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.24709999561309814,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.20980000495910645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.20250000059604645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-mavens","display_name":"market mavens","score":0.9909999966621399},{"id":"https://openalex.org/keywords/opinion-leaders","display_name":"opinion leaders","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-heterogeneity","display_name":"consumer heterogeneity","score":0.7059999704360962},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.8629999756813049},{"id":"https://openalex.org/keywords/product-involvement","display_name":"product involvement","score":0.9539999961853027},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8690000176429749},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9340000152587891},{"id":"https://openalex.org/keywords/product-categories","display_name":"product categories","score":0.722000002861023}],"concepts":[{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6823352575302124},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.6752800345420837},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6611195206642151},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6562207937240601},{"id":"https://openalex.org/C139268390","wikidata":"https://www.wikidata.org/wiki/Q1850904","display_name":"Opinion leadership","level":2,"score":0.6349945664405823},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5296946167945862},{"id":"https://openalex.org/C154775046","wikidata":"https://www.wikidata.org/wiki/Q188","display_name":"German","level":2,"score":0.5170812606811523},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4857838451862335},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.445875883102417},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43865978717803955},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2537986934185028},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2142108976840973},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.18756988644599915},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.053573548793792725},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.05115249752998352},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2185468615","doi":null,"is_oa":false,"landing_page_url":"http://acrwebsite.org/volumes/eacr/vol8/eacr_vol8_88.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764410541","display_name":"ACR European Advances","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR European Advances","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W144606692","https://openalex.org/W1970000807","https://openalex.org/W1972018933","https://openalex.org/W2001916972","https://openalex.org/W2006803233","https://openalex.org/W2017691941","https://openalex.org/W2023801818","https://openalex.org/W2025757478","https://openalex.org/W2028184439","https://openalex.org/W2035101023","https://openalex.org/W2039415189","https://openalex.org/W2041045044","https://openalex.org/W2061659318","https://openalex.org/W2086737359","https://openalex.org/W2094457527","https://openalex.org/W2099342631","https://openalex.org/W2124148137","https://openalex.org/W2127481569","https://openalex.org/W2128888925","https://openalex.org/W2134368355","https://openalex.org/W2135526934","https://openalex.org/W2154270068","https://openalex.org/W2164085284","https://openalex.org/W2170109944","https://openalex.org/W2283090210","https://openalex.org/W2288709545","https://openalex.org/W2316166305","https://openalex.org/W2329200263","https://openalex.org/W2410014506","https://openalex.org/W2410035300","https://openalex.org/W2412039035","https://openalex.org/W2412572502","https://openalex.org/W2412877489","https://openalex.org/W2414553847","https://openalex.org/W2735170566","https://openalex.org/W2784954700","https://openalex.org/W2943564964","https://openalex.org/W3014790989","https://openalex.org/W4235678817"],"related_works":["https://openalex.org/W1968261054","https://openalex.org/W2539639219","https://openalex.org/W4244451593","https://openalex.org/W4230705612","https://openalex.org/W1993953303","https://openalex.org/W2149215045","https://openalex.org/W2087589037","https://openalex.org/W3013454864","https://openalex.org/W2006803233","https://openalex.org/W1973764111"],"abstract_inverted_index":{"Market":[0],"mavens":[1,61,85],"and":[2,15,24,31,83,93],"opinion":[3,47,69,81],"leaders":[4,48,82],"are":[5],"important":[6],"consumer":[7],"groups.":[8],"This":[9],"study":[10],"investigates":[11],"gender,":[12],"product":[13,41,53,99],"involvement,":[14],"need":[16,65],"for":[17,66],"variety":[18,67],"as":[19],"antecedents":[20],"of":[21,52,91],"these":[22],"constructs":[23],"looks":[25],"into":[26],"their":[27],"relationship":[28],"with":[29],"satisfaction":[30,92],"loyalty.":[32],"Using":[33],"data":[34],"from":[35],"1,200":[36],"German":[37],"consumers":[38],"in":[39],"four":[40],"categories,":[42],"it":[43],"was":[44],"found":[45],"that":[46],"have":[49,62,88],"higher":[50,64,89],"levels":[51,90],"category":[54],"involvement":[55],"than":[56,68],"market":[57,60,78,84],"mavens,":[58],"while":[59],"a":[63],"leaders.":[70],"Further,":[71],"gender":[72],"does":[73],"not":[74],"appear":[75],"to":[76,87],"affect":[77],"mavenism.":[79],"Finally,":[80],"tend":[86],"loyalty,":[94],"but":[95],"this":[96],"varies":[97],"across":[98],"categories.":[100]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}