{"id":"https://openalex.org/W2185308117","doi":null,"title":"Estimating Normative Pricing during Sales Promotions: a Static Framework","display_name":"Estimating Normative Pricing during Sales Promotions: a Static Framework","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2185308117","mag":"2185308117"},"language":"en","primary_location":{"id":"mag:2185308117","doi":null,"is_oa":false,"landing_page_url":"https://www.researchgate.net/profile/Sergio_Meza/publication/268177844_Estimating_Normative_Pricing_during_Sales_Promotions_a_Static_Framework/links/546df9be0cf29806ec2e6480.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051901020","display_name":"Sergio Meza","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Sergio Meza","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5051901020"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11898","display_name":"Economics of Agriculture and Food Markets","score":0.0,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9700000286102295},{"id":"https://openalex.org/keywords/reference-prices","display_name":"reference prices","score":0.6729999780654907},{"id":"https://openalex.org/keywords/demand-forecasting","display_name":"demand forecasting","score":0.4560000002384186},{"id":"https://openalex.org/keywords/price-elasticity-of-demand","display_name":"price elasticity","score":0.4180000126361847},{"id":"https://openalex.org/keywords/holiday-effects","display_name":"holiday effects","score":0.5640000104904175},{"id":"https://openalex.org/keywords/temperature-effects","display_name":"temperature effects","score":0.8330000042915344},{"id":"https://openalex.org/keywords/oatmeal","display_name":"oatmeal","score":0.6660000085830688},{"id":"https://openalex.org/keywords/marketing-margin","display_name":"marketing margin","score":0.3490000069141388}],"concepts":[{"id":"https://openalex.org/C610760","wikidata":"https://www.wikidata.org/wiki/Q1340706","display_name":"Endogeneity","level":2,"score":0.8873502016067505},{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.6963726282119751},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.6316419839859009},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.5620750784873962},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4754773676395416},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.4687854051589966},{"id":"https://openalex.org/C190669063","wikidata":"https://www.wikidata.org/wiki/Q5282043","display_name":"Discrete choice","level":2,"score":0.4490148723125458},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.40745335817337036},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40136101841926575},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21436727046966553},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2185308117","doi":null,"is_oa":false,"landing_page_url":"https://www.researchgate.net/profile/Sergio_Meza/publication/268177844_Estimating_Normative_Pricing_during_Sales_Promotions_a_Static_Framework/links/546df9be0cf29806ec2e6480.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W591411942","https://openalex.org/W1517996231","https://openalex.org/W1526528820","https://openalex.org/W1977583504","https://openalex.org/W1978907431","https://openalex.org/W1985419900","https://openalex.org/W1988583091","https://openalex.org/W1998980592","https://openalex.org/W2000587002","https://openalex.org/W2001311610","https://openalex.org/W2014734694","https://openalex.org/W2033434148","https://openalex.org/W2039306680","https://openalex.org/W2066482158","https://openalex.org/W2074270109","https://openalex.org/W2091487472","https://openalex.org/W2092522650","https://openalex.org/W2093714429","https://openalex.org/W2098944378","https://openalex.org/W2103517563","https://openalex.org/W2125446284","https://openalex.org/W2133037631","https://openalex.org/W2133469585","https://openalex.org/W2142223741","https://openalex.org/W2155014080","https://openalex.org/W2171807718","https://openalex.org/W3122527281","https://openalex.org/W3123110083","https://openalex.org/W3124441429"],"related_works":["https://openalex.org/W2269255629","https://openalex.org/W7096346699","https://openalex.org/W2015076540","https://openalex.org/W4410787764","https://openalex.org/W3027242151","https://openalex.org/W2295194150","https://openalex.org/W1593741142","https://openalex.org/W2160845324","https://openalex.org/W2141607682","https://openalex.org/W2074181065"],"abstract_inverted_index":{"In":[0],"this":[1],"article":[2],"we":[3],"propose":[4],"and":[5,50,85,96,111,121,146],"empirically":[6],"test":[7,104],"a":[8,92],"static":[9,39],"framework":[10,62],"that,":[11],"when":[12,118],"modeling":[13,87],"normative":[14],"pricing,":[15],"is":[16],"capable":[17],"of":[18,47,52,73,82,94,162],"prescribing":[19],"sensible":[20],"price":[21],"reductions":[22],"during":[23,138,141],"sales":[24],"promotions.":[25],"To":[26],"enhance":[27],"face":[28],"validity,":[29],"our":[30,61],"model":[31,106],"also":[32,124],"accounts":[33],"for":[34],"factors":[35],"traditionally":[36],"ignored":[37],"in":[38,60,68,107,132,150],"models,":[40],"such":[41],"as":[42,91],"time":[43],"between":[44],"promotions,":[45],"endogeneity":[46],"promotional":[48,53,97,135,164],"timing,":[49],"effects":[51],"activities":[54],"on":[55,65],"category":[56,110],"demand.":[57],"The":[58],"innovations":[59],"are":[63],"based":[64],"(1)":[66],"incorporating":[67],"the":[69,83,88,105,108,127,142,151,157,160,163],"utility":[70],"specification":[71],"deviations":[72],"promoted":[74],"prices":[75,80],"with":[76],"respect":[77],"to":[78,134],"reference":[79],"(value":[81],"deal);":[84],"(2)":[86],"potential":[89,128],"market":[90,129],"function":[93],"exogenous":[95],"variables":[98],"(e.g.,":[99],"holidays,":[100,139],"temperature,":[101],"feature/display).":[102],"We":[103,123],"oatmeal":[109],"find":[112,125],"that":[113,126],"it":[114],"outperforms":[115],"other":[116],"models":[117],"predicting":[119],"demand":[120],"margins.":[122],"increases":[130],"23.7%":[131],"response":[133],"activities,":[136],"8.9%":[137],"40.6%":[140],"cold":[143],"weather":[144],"season,":[145],"an":[147],"additional":[148],"69%":[149],"coldest":[152],"weeks,":[153],"but":[154],"decreases":[155],"4.2%":[156],"week":[158],"following":[159],"end":[161],"event.":[165]},"counts_by_year":[],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
