{"id":"https://openalex.org/W2185284804","doi":null,"title":"CONSUMER BEHAVIOUR: THE MODERATING ROLE OF CARTOON-LIKE CGI CHARACTER IN ADVERTISING","display_name":"CONSUMER BEHAVIOUR: THE MODERATING ROLE OF CARTOON-LIKE CGI CHARACTER IN ADVERTISING","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2185284804","mag":"2185284804"},"language":"en","primary_location":{"id":"mag:2185284804","doi":null,"is_oa":false,"landing_page_url":"https://projekter.aau.dk/projekter/files/198248824/Consumer_Behaviour_The_Moderating_Role_of_Cartoon_like_CGI_Character_in_Advertising.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028645399","display_name":"Hristo A. Dimitrov","orcid":"https://orcid.org/0000-0003-1139-1003","observed_orcids":["https://orcid.org/0000-0003-1139-1003","https://orcid.org/0000-0001-5421-9903"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Hristo Dimitrov","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-1139-1003","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5028645399"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.20389999449253082,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.20389999449253082,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14254","display_name":"Digital Media and Visual Art","score":0.18299999833106995,"subfield":{"id":"https://openalex.org/subfields/1704","display_name":"Computer Graphics and Computer-Aided Design"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.16940000653266907,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9929999709129333},{"id":"https://openalex.org/keywords/computer-generated-imagery","display_name":"computer-generated imagery","score":0.7910000085830688},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.7049999833106995},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.8840000033378601}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7347331643104553},{"id":"https://openalex.org/C2780861071","wikidata":"https://www.wikidata.org/wiki/Q1062934","display_name":"Character (mathematics)","level":2,"score":0.7083548307418823},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38202571868896484},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3248426914215088},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3248247504234314},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11911231279373169},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2185284804","doi":null,"is_oa":false,"landing_page_url":"https://projekter.aau.dk/projekter/files/198248824/Consumer_Behaviour_The_Moderating_Role_of_Cartoon_like_CGI_Character_in_Advertising.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":141,"referenced_works":["https://openalex.org/W19095221","https://openalex.org/W101751975","https://openalex.org/W128062284","https://openalex.org/W157069157","https://openalex.org/W187547098","https://openalex.org/W205870223","https://openalex.org/W216945601","https://openalex.org/W575737151","https://openalex.org/W576038528","https://openalex.org/W624184069","https://openalex.org/W1495365210","https://openalex.org/W1497974604","https://openalex.org/W1512876644","https://openalex.org/W1532214611","https://openalex.org/W1538622809","https://openalex.org/W1545457992","https://openalex.org/W1550192554","https://openalex.org/W1594278800","https://openalex.org/W1598427354","https://openalex.org/W1748703215","https://openalex.org/W1868307844","https://openalex.org/W1960419492","https://openalex.org/W1963949534","https://openalex.org/W1964742617","https://openalex.org/W1965514675","https://openalex.org/W1966715919","https://openalex.org/W1967797786","https://openalex.org/W1969030487","https://openalex.org/W1972570464","https://openalex.org/W1976339519","https://openalex.org/W1976840218","https://openalex.org/W1978475561","https://openalex.org/W1980187546","https://openalex.org/W1980544961","https://openalex.org/W1980671708","https://openalex.org/W1981616671","https://openalex.org/W1983213893","https://openalex.org/W1983384081","https://openalex.org/W1984186949","https://openalex.org/W1986887503","https://openalex.org/W1991623719","https://openalex.org/W1995258346","https://openalex.org/W1997472652","https://openalex.org/W1997854587","https://openalex.org/W1998806672","https://openalex.org/W2000617596","https://openalex.org/W2000988685","https://openalex.org/W2002721661","https://openalex.org/W2010943014","https://openalex.org/W2016022101","https://openalex.org/W2019591258","https://openalex.org/W2023718514","https://openalex.org/W2026342900","https://openalex.org/W2026871208","https://openalex.org/W2028345250","https://openalex.org/W2028487966","https://openalex.org/W2029356625","https://openalex.org/W2029570806","https://openalex.org/W2029663343","https://openalex.org/W2031473829","https://openalex.org/W2036530483","https://openalex.org/W2040945568","https://openalex.org/W2043049316","https://openalex.org/W2044593836","https://openalex.org/W2045854746","https://openalex.org/W2052659547","https://openalex.org/W2055362966","https://openalex.org/W2055846787","https://openalex.org/W2056632625","https://openalex.org/W2061059521","https://openalex.org/W2061131717","https://openalex.org/W2061411236","https://openalex.org/W2062242288","https://openalex.org/W2063197114","https://openalex.org/W2063906861","https://openalex.org/W2066149790","https://openalex.org/W2070685614","https://openalex.org/W2071054017","https://openalex.org/W2071412573","https://openalex.org/W2073769303","https://openalex.org/W2074274620","https://openalex.org/W2075289001","https://openalex.org/W2075862633","https://openalex.org/W2082694050","https://openalex.org/W2082790467","https://openalex.org/W2083126229","https://openalex.org/W2094136133","https://openalex.org/W2095416762","https://openalex.org/W2096648510","https://openalex.org/W2096924218","https://openalex.org/W2101870300","https://openalex.org/W2102598266","https://openalex.org/W2106848651","https://openalex.org/W2108075477","https://openalex.org/W2109483618","https://openalex.org/W2111366129","https://openalex.org/W2111692509","https://openalex.org/W2116146325","https://openalex.org/W2118615399","https://openalex.org/W2126750729","https://openalex.org/W2127589719","https://openalex.org/W2134391180","https://openalex.org/W2135751594","https://openalex.org/W2141470067","https://openalex.org/W2144038698","https://openalex.org/W2144608574","https://openalex.org/W2145112153","https://openalex.org/W2147765270","https://openalex.org/W2150497272","https://openalex.org/W2156022826","https://openalex.org/W2156761163","https://openalex.org/W2157117437","https://openalex.org/W2157481588","https://openalex.org/W2160299724","https://openalex.org/W2164086391","https://openalex.org/W2164804370","https://openalex.org/W2169833000","https://openalex.org/W2170597142","https://openalex.org/W2171099065","https://openalex.org/W2312664008","https://openalex.org/W2320938771","https://openalex.org/W2323132578","https://openalex.org/W2328158273","https://openalex.org/W2334569035","https://openalex.org/W2414730458","https://openalex.org/W2416868893","https://openalex.org/W2417608507","https://openalex.org/W2418710665","https://openalex.org/W2498464668","https://openalex.org/W2510483587","https://openalex.org/W2746256001","https://openalex.org/W2751379301","https://openalex.org/W2764383018","https://openalex.org/W2783207420","https://openalex.org/W2798368433","https://openalex.org/W2955333909","https://openalex.org/W3134594877","https://openalex.org/W3150197019","https://openalex.org/W3212975573","https://openalex.org/W3217444941","https://openalex.org/W4211165038"],"related_works":["https://openalex.org/W2972975755","https://openalex.org/W3043735841","https://openalex.org/W2785581770","https://openalex.org/W2246705689","https://openalex.org/W2613245333","https://openalex.org/W3009792274","https://openalex.org/W2996655600","https://openalex.org/W2998224056","https://openalex.org/W2952380054","https://openalex.org/W3105599356"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
