{"id":"https://openalex.org/W2185264906","doi":null,"title":"Roles of Language and Culture towards Customer Satisfaction in the Competitiveness of the Thai Tourism Industry","display_name":"Roles of Language and Culture towards Customer Satisfaction in the Competitiveness of the Thai Tourism Industry","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2185264906","mag":"2185264906"},"language":"en","primary_location":{"id":"pmh:oai:CiteSeerX.psu:10.1.1.672.2153","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.672.2153","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.ejournalofbusiness.org/archive/vol2no1/vol2no1_9.pdf","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053176644","display_name":"Thavorn Thitthongkam","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Thavorn Thitthongkam","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5053176644"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.318,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.86777161,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9506999850273132,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9506999850273132,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.03200000151991844,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12584","display_name":"Hospitality and Tourism Education","score":0.0038999998942017555,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8489999771118164},{"id":"https://openalex.org/keywords/language","display_name":"language","score":0.7110000252723694},{"id":"https://openalex.org/keywords/culture","display_name":"culture","score":0.9789999723434448},{"id":"https://openalex.org/keywords/tourism-competitiveness","display_name":"tourism competitiveness","score":0.7749999761581421},{"id":"https://openalex.org/keywords/foreign-tourists","display_name":"foreign tourists","score":0.890999972820282}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7211155295372009},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.7108347415924072},{"id":"https://openalex.org/C106399304","wikidata":"https://www.wikidata.org/wiki/Q868123","display_name":"Snowball sampling","level":2,"score":0.6556260585784912},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6084468364715576},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5659358501434326},{"id":"https://openalex.org/C47602998","wikidata":"https://www.wikidata.org/wiki/Q2588869","display_name":"Language barrier","level":2,"score":0.42798614501953125},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.41982796788215637},{"id":"https://openalex.org/C67674302","wikidata":"https://www.wikidata.org/wiki/Q730573","display_name":"Organizational culture","level":2,"score":0.41298508644104004},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2960445284843445},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2067074179649353},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11306950449943542},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:CiteSeerX.psu:10.1.1.672.2153","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.672.2153","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.ejournalofbusiness.org/archive/vol2no1/vol2no1_9.pdf","raw_type":"text"},{"id":"mag:2185264906","doi":null,"is_oa":false,"landing_page_url":"http://www.ejournalofbusiness.org/archive/vol2no1/vol2no1_9.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W119701567","https://openalex.org/W573942192","https://openalex.org/W589484532","https://openalex.org/W592274603","https://openalex.org/W1482892933","https://openalex.org/W1541043025","https://openalex.org/W1572262358","https://openalex.org/W1577996055","https://openalex.org/W1594359255","https://openalex.org/W1602797635","https://openalex.org/W1608872338","https://openalex.org/W1865100929","https://openalex.org/W1892101986","https://openalex.org/W1976582283","https://openalex.org/W1986519322","https://openalex.org/W1988581607","https://openalex.org/W1989496383","https://openalex.org/W1991776366","https://openalex.org/W2017190416","https://openalex.org/W2030853792","https://openalex.org/W2035766476","https://openalex.org/W2049362416","https://openalex.org/W2051629346","https://openalex.org/W2059224127","https://openalex.org/W2092784971","https://openalex.org/W2128624068","https://openalex.org/W2131576002","https://openalex.org/W2133844128","https://openalex.org/W2135257516","https://openalex.org/W2142361186","https://openalex.org/W2150713892","https://openalex.org/W2159105921","https://openalex.org/W2335295626","https://openalex.org/W2393602422","https://openalex.org/W2798599761","https://openalex.org/W2913500492","https://openalex.org/W3121953654"],"related_works":["https://openalex.org/W6940901863","https://openalex.org/W3199709479","https://openalex.org/W7096562806","https://openalex.org/W1489951843","https://openalex.org/W7030431325","https://openalex.org/W2181660557","https://openalex.org/W7010997295","https://openalex.org/W2257050691","https://openalex.org/W7215352985","https://openalex.org/W7107950523"],"abstract_inverted_index":{"Language":[0],"and":[1,30,64,83,93,106,149,169],"culture":[2,170],"are":[3],"important":[4],"parts":[5],"towards":[6],"customer":[7,35,55,142],"satisfaction.":[8],"Understanding":[9],"them":[10],"well":[11],"will":[12],"never":[13],"un":[14],"satisfy":[15,173],"with":[16,45,75],"some":[17],"complex":[18],"mistakes.":[19],"The":[20,134],"purposes":[21],"of":[22,40,67,79,166],"this":[23],"paper":[24],"were":[25,73,89],"to":[26,47,103,126,129],"study":[27],"international":[28,81,99,175],"tourists":[29,82,100,176],"tour":[31,85,107],"company":[32,86,108],"managers":[33],"on":[34,50,54,137,141],"satisfaction":[36],"in":[37,60,123,146],"the":[38,41,48,51,57,62,65,121,131,138,153,164,167,174],"competitiveness":[39,151],"Thai":[42,154],"tourism":[43,155],"industry":[44],"regard":[46],"perspectives":[49],"language":[52,58,139,144,168],"roles":[53,59,140,145],"satisfaction,":[56,143],"culture,":[61,147],"establishing":[63,148],"maintaining":[66,150],"competitiveness.":[68],"In-depth,":[69],"face-to-face":[70],"qualitative":[71],"interviews":[72],"engaged":[74],"a":[76,94,117],"convenience":[77],"sample":[78],"42":[80],"32":[84],"managers.":[87,109],"They":[88],"from":[90,97],"snowball":[91],"technique":[92],"random":[95],"basis":[96],"all":[98],"who":[101],"used":[102],"visit":[104],"Thailand":[105],"A":[110],"semi-structured":[111],"interview":[112],"form":[113],"was":[114],"created":[115],"as":[116],"research":[118,132],"tool":[119],"by":[120],"researcher":[122],"an":[124],"attempt":[125],"obtain":[127],"information":[128],"answer":[130],"question.":[133],"results":[135],"focused":[136],"for":[152],"industry.":[156],"It":[157],"is":[158],"recommended":[159],"that":[160,171],"organizations":[161],"should":[162],"emphasize":[163],"importance":[165],"can":[172],"or":[177],"customers.":[178]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
