{"id":"https://openalex.org/W2185113295","doi":null,"title":"The effects of social communication: a research study on neuroscientific techniques application","display_name":"The effects of social communication: a research study on neuroscientific techniques application","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2185113295","mag":"2185113295"},"language":"en","primary_location":{"id":"mag:2185113295","doi":null,"is_oa":false,"landing_page_url":"https://www.measuringbehavior.org/files/2014/Proceedings/Mauri,%20M.%20-%20MB2014.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101876719","display_name":"Maurizio Mauri","orcid":"https://orcid.org/0000-0003-2229-9384","observed_orcids":["https://orcid.org/0000-0003-2229-9384","https://orcid.org/0000-0002-6309-4804"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Maurizio Mauri","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-2229-9384","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025309610","display_name":"Andrea Ciceri","orcid":"https://orcid.org/0000-0001-8711-4956","observed_orcids":["https://orcid.org/0000-0001-8711-4956"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Andrea Ciceri","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8711-4956","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018016003","display_name":"Giulia Songa","orcid":"https://orcid.org/0000-0003-4645-2507","observed_orcids":["https://orcid.org/0000-0003-4645-2507"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Giulia Songa","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-4645-2507","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059110883","display_name":"F. Sirca","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"F. Sirca","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046691342","display_name":"Francesco Onorati","orcid":"https://orcid.org/0000-0002-0879-3557","observed_orcids":["https://orcid.org/0000-0002-0879-3557"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Francesco Onorati","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0879-3557","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5101939998","display_name":"Vincenzo Russo","orcid":"https://orcid.org/0000-0001-8717-6874","observed_orcids":["https://orcid.org/0000-0001-8717-6874"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vincenzo Russo","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8717-6874","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9489,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.84160724,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.14880000054836273,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.14880000054836273,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.14329999685287476,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.11050000041723251,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-advertising","display_name":"social advertising","score":0.9129999876022339},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.8180000185966492},{"id":"https://openalex.org/keywords/emotional-appeal","display_name":"emotional appeal","score":0.8560000061988831},{"id":"https://openalex.org/keywords/emotional-responses","display_name":"emotional responses","score":0.5370000004768372},{"id":"https://openalex.org/keywords/implicit-measures","display_name":"implicit measures","score":0.6349999904632568},{"id":"https://openalex.org/keywords/audience-attention","display_name":"audience attention","score":0.5640000104904175},{"id":"https://openalex.org/keywords/advertising-effectiveness-measurement","display_name":"advertising evaluation","score":0.38600000739097595}],"concepts":[{"id":"https://openalex.org/C2781140086","wikidata":"https://www.wikidata.org/wiki/Q557945","display_name":"Confusion","level":2,"score":0.5975310206413269},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5933761596679688},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4805043935775757},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4746803939342499},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4667209982872009},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4268016815185547},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.33054274320602417},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.09240847826004028},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2185113295","doi":null,"is_oa":false,"landing_page_url":"https://www.measuringbehavior.org/files/2014/Proceedings/Mauri,%20M.%20-%20MB2014.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W1964504906","https://openalex.org/W1985084011","https://openalex.org/W1986101067","https://openalex.org/W1987015068","https://openalex.org/W2025559738","https://openalex.org/W2061131717","https://openalex.org/W2065037123","https://openalex.org/W2121534996","https://openalex.org/W2133469585","https://openalex.org/W2150896573","https://openalex.org/W2165948881","https://openalex.org/W2271231089","https://openalex.org/W2893911366"],"related_works":["https://openalex.org/W3090317077","https://openalex.org/W3106872070","https://openalex.org/W2756953328","https://openalex.org/W2736048296","https://openalex.org/W2613963187","https://openalex.org/W2930611397","https://openalex.org/W2958104637","https://openalex.org/W2890812800","https://openalex.org/W7067279754","https://openalex.org/W3124728922"],"abstract_inverted_index":{"The":[0,98],"effectiveness":[1],"of":[2,19,31,76,100,110,118],"social":[3,39],"advertising":[4,20,40,77],"is":[5,22,41,66,78,104,112,124],"still":[6,23,67],"an":[7,130],"open":[8],"issue":[9],"in":[10,29,47,62],"the":[11,17,35,38,56,74,83,105],"scientific":[12,32,64],"community.":[13],"On":[14,34],"one":[15],"side":[16],"evaluation":[18,75],"efficacy":[21],"a":[24,63],"big":[25],"challenge":[26],"to":[27,49,58,93,96],"accomplish":[28],"terms":[30],"measures.":[33],"other":[36],"side,":[37],"often":[42],"based":[43,89],"on":[44,80,90],"emotional":[45,60,131],"appeals,":[46],"order":[48],"capture":[50],"and":[51,55],"affect":[52],"audience":[53],"attention,":[54],"attempt":[57],"measure":[59],"reactions":[61],"way":[65],"debated":[68],"by":[69,114,116,127],"scientists":[70],"as":[71],"well.":[72],"Nowadays":[73],"laying":[79],"traditional":[81,102],"techniques,":[82],"so":[84],"called":[85],"\u201cexplicit":[86],"self-report":[87],"measures\u201d,":[88],"direct":[91],"questions":[92],"subjects":[94,115],"exposed":[95],"advertisement.":[97],"limit":[99],"these":[101],"techniques":[103],"potential":[106],"overlap":[107],"(and":[108],"confusion)":[109],"what":[111,123],"felt":[113],"means":[117],"their":[119],"rational":[120],"appraisal":[121],"with":[122],"really":[125],"perceived":[126],"them":[128],"from":[129],"standpoint":[132],"[1,2].":[133]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
