{"id":"https://openalex.org/W2184875571","doi":"https://doi.org/10.63963/001c.150528","title":"Edutainment With Videos and Its Positive Effect on Long Term Memory","display_name":"Edutainment With Videos and Its Positive Effect on Long Term Memory","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2184875571","doi":"https://doi.org/10.63963/001c.150528","mag":"2184875571"},"language":"en","primary_location":{"id":"doi:10.63963/001c.150528","doi":"https://doi.org/10.63963/001c.150528","is_oa":true,"landing_page_url":"https://doi.org/10.63963/001c.150528","pdf_url":"https://jame.scholasticahq.com/article/150528.pdf","source":{"id":"https://openalex.org/S5406955999","display_name":"Journal for Advancement of Marketing Education","issn_l":"1537-5137","issn":["1537-5137","2326-3296"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["abdc-c","doaj","norway-1","poland-70","russia-white-list-3"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal for Advancement of Marketing Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jame.scholasticahq.com/article/150528.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013281483","display_name":"Erin Steffes","orcid":"https://orcid.org/0009-0002-5015-9805","observed_orcids":["https://orcid.org/0009-0002-5015-9805"]},"institutions":[{"id":"https://openalex.org/I4322298","display_name":"Towson University","ror":"https://ror.org/044w7a341","country_code":"US","type":"education","lineage":["https://openalex.org/I4322298"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Erin M. Steffes","raw_affiliation_strings":["College of Business and Economics , Towson University","Towson University,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business and Economics , Towson University","institution_ids":["https://openalex.org/I4322298"]},{"raw_affiliation_string":"Towson University,","institution_ids":["https://openalex.org/I4322298"]}]},{"author_position":"last","author":{"id":null,"display_name":"Philippe Duverger","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4322298","display_name":"Towson University","ror":"https://ror.org/044w7a341","country_code":"US","type":"education","lineage":["https://openalex.org/I4322298"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Philippe Duverger","raw_affiliation_strings":["College of Business and Economics , Towson University","Towson University,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business and Economics , Towson University","institution_ids":["https://openalex.org/I4322298"]},{"raw_affiliation_string":"Towson University,","institution_ids":["https://openalex.org/I4322298"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4322298"],"apc_list":null,"apc_paid":null,"fwci":5.098,"has_fulltext":true,"cited_by_count":38,"citation_normalized_percentile":{"value":0.95021999,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"20","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.5371000170707703,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.5371000170707703,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12354","display_name":"Innovations in Educational Methods","score":0.26420000195503235,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13319","display_name":"Film in Education and Therapy","score":0.07249999791383743,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/edutainment","display_name":"edutainment","score":0.9779999852180481},{"id":"https://openalex.org/keywords/educational-videos","display_name":"educational videos","score":0.7760000228881836},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.8730000257492065},{"id":"https://openalex.org/keywords/long-term-memory-retention","display_name":"long-term memory retention","score":0.8999999761581421},{"id":"https://openalex.org/keywords/student-engagement","display_name":"student engagement","score":0.6269999742507935},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.8180000185966492},{"id":"https://openalex.org/keywords/video-based-learning","display_name":"video-based learning","score":0.4519999921321869}],"concepts":[{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.6495004296302795},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.5741021633148193},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.565301775932312},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.549055814743042},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4610620439052582},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3790019154548645},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.35469651222229004},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.253577321767807},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.08558166027069092},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.63963/001c.150528","doi":"https://doi.org/10.63963/001c.150528","is_oa":true,"landing_page_url":"https://doi.org/10.63963/001c.150528","pdf_url":"https://jame.scholasticahq.com/article/150528.pdf","source":{"id":"https://openalex.org/S5406955999","display_name":"Journal for Advancement of Marketing Education","issn_l":"1537-5137","issn":["1537-5137","2326-3296"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["abdc-c","doaj","norway-1","poland-70","russia-white-list-3"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal for Advancement of Marketing Education","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:a1f5af812d1948359d068d855b23c3a5","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/a1f5af812d1948359d068d855b23c3a5","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal for Advancement of Marketing Education, Vol 20, Iss 1 (2012)","raw_type":"article"},{"id":"mag:2184875571","doi":null,"is_oa":false,"landing_page_url":"http://www.mmaglobal.org/publications/JAME/JAME-Issues/JAME-2012-Vol20-Issue1/JAME-2012-Vol20-Issue1-Steffes-Duverger-pp1-10.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"doi:10.63963/001c.150528","doi":"https://doi.org/10.63963/001c.150528","is_oa":true,"landing_page_url":"https://doi.org/10.63963/001c.150528","pdf_url":"https://jame.scholasticahq.com/article/150528.pdf","source":{"id":"https://openalex.org/S5406955999","display_name":"Journal for Advancement of Marketing Education","issn_l":"1537-5137","issn":["1537-5137","2326-3296"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["abdc-c","doaj","norway-1","poland-70","russia-white-list-3"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal for Advancement of Marketing Education","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.6164000034332275,"display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2184875571.pdf","grobid_xml":"https://content.openalex.org/works/W2184875571.grobid-xml"},"referenced_works_count":30,"referenced_works":["https://openalex.org/W26771627","https://openalex.org/W164964245","https://openalex.org/W768563379","https://openalex.org/W1566876566","https://openalex.org/W1878893887","https://openalex.org/W1967223678","https://openalex.org/W1967646296","https://openalex.org/W1967880962","https://openalex.org/W1969727299","https://openalex.org/W1975782322","https://openalex.org/W1976307125","https://openalex.org/W2026629104","https://openalex.org/W2037124948","https://openalex.org/W2054420970","https://openalex.org/W2066785847","https://openalex.org/W2082412835","https://openalex.org/W2094346263","https://openalex.org/W2107031757","https://openalex.org/W2121001699","https://openalex.org/W2146350699","https://openalex.org/W2150422055","https://openalex.org/W2184782132","https://openalex.org/W2248779780","https://openalex.org/W2337068785","https://openalex.org/W2419472170","https://openalex.org/W2460599197","https://openalex.org/W2525612287","https://openalex.org/W2769911796","https://openalex.org/W2806053047","https://openalex.org/W2923953259"],"related_works":["https://openalex.org/W26771627","https://openalex.org/W4323808372","https://openalex.org/W2933064057","https://openalex.org/W7083180832","https://openalex.org/W7097230409","https://openalex.org/W4378905757","https://openalex.org/W7095826936","https://openalex.org/W4415102686","https://openalex.org/W3088214104","https://openalex.org/W7116747701"],"abstract_inverted_index":{"Purpose":[0],"of":[1,57,71,81,84,97,191,194],"the":[2,16,32,55,65,69,75,79,112,123,130,135,161,167,174,192,199,227],"Study:":[3],"Millennials,":[4],"like":[5],"many":[6],"college":[7],"students,":[8],"watch":[9],"more":[10,164],"content,":[11],"academic":[12,58],"or":[13],"not,":[14],"on":[15,19,34,68,198,202,231],"Internet":[17],"than":[18],"any":[20],"other":[21],"media":[22],"source.":[23],"The":[24,60,150],"authors":[25],"investigate":[26],"how":[27,232],"online":[28],"content":[29,73,131,196,240],"such":[30],"as":[31,40],"videos":[33,156,237],"YouTube.com":[35,203],"(https://youtube.com)":[36],"can":[37],"be":[38],"used":[39,142],"a":[41,94,102,106,218],"tool":[42],"to":[43,63,128,143,180,188,233],"reach":[44],"today\u2019s":[45],"student,":[46],"capture":[47],"their":[48],"attention":[49],"and":[50,52,77,87,115,138,169,176,209,224,235],"interest,":[51],"thereby":[53],"increase":[54,171],"retention":[56,83,172],"content.":[59],"study":[61,121,137],"is":[62,221],"extend":[64],"existing":[66],"research":[67],"use":[70],"video":[72,195],"in":[74,101,133,173,217,238],"classroom":[76],"introduces":[78],"concept":[80],"long-term":[82],"material.":[85],"Method/Design":[86],"Sample:":[88],"Two":[89],"studies":[90],"were":[91,126,141],"conducted.":[92],"First,":[93],"random":[95],"sample":[96],"undergraduate":[98],"students":[99,125],"participated":[100],"controlled":[103],"experiment":[104],"utilizing":[105],"2":[107,109],"X":[108],"design":[110],"for":[111,226],"hedonic":[113,154],"(humorous)":[114,155],"congruency":[116],"variables.":[117],"Five":[118],"months":[119],"after":[120],"1,":[122],"same":[124],"asked":[127],"recall":[129],"learned":[132],"during":[134],"first":[136],"these":[139],"results":[140],"evaluate":[144],"long":[145,177],"term":[146],"memory":[147],"recall.":[148],"Results:":[149],"article":[151],"demonstrates":[152],"that":[153,157,220],"are":[158,185,241],"congruent":[159],"with":[160],"subject":[162],"matter":[163],"effectively":[165],"reinforce":[166],"material":[168],"significantly":[170],"short":[175],"term.":[178],"Value":[179],"Marketing":[181,183],"Educators:":[182],"educators":[184],"uniquely":[186],"positioned":[187],"take":[189],"advantage":[190],"wealth":[193],"available":[197],"Internet,":[200],"particularly":[201],"(https://youtube.com).":[204],"Commercials,":[205],"lectures,":[206],"movie":[207],"clips,":[208],"television":[210],"clips":[211],"often":[212],"address":[213],"key":[214],"marketing":[215],"concepts":[216],"manner":[219],"both":[222],"engaging":[223],"humorous":[225],"student":[228],"audience.":[229],"Suggestions":[230],"source":[234],"integrate":[236],"course":[239],"offered.":[242]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
