{"id":"https://openalex.org/W2184740127","doi":null,"title":"EXAMINING PURCHASE AND NON-REDEMPTION OF MAIL-IN REBATES: THE IMPACT OF OFFER VARIABLES ON CONSUMERS' SUBJECTIVE AND OBJECTIVE PROBABILITY OF REDEEMING","display_name":"EXAMINING PURCHASE AND NON-REDEMPTION OF MAIL-IN REBATES: THE IMPACT OF OFFER VARIABLES ON CONSUMERS' SUBJECTIVE AND OBJECTIVE PROBABILITY OF REDEEMING","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W2184740127","mag":"2184740127"},"language":"en","primary_location":{"id":"mag:2184740127","doi":null,"is_oa":false,"landing_page_url":"https://ufdcimages.uflib.ufl.edu/uf/e0/00/43/80/00001/silk_t.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074747300","display_name":"Timothy Guy Silk","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Timothy Guy Silk","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5074747300"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.48025636,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9814000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9814000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.014700000174343586,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.5450000166893005},{"id":"https://openalex.org/keywords/subjective-probability","display_name":"subjective probability","score":0.5249999761581421},{"id":"https://openalex.org/keywords/objective-probability","display_name":"objective probability","score":0.9890000224113464},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8360000252723694}],"concepts":[{"id":"https://openalex.org/C2994533931","wikidata":"https://www.wikidata.org/wiki/Q49845","display_name":"Postal service","level":2,"score":0.49407604336738586},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4801689684391022},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.47999900579452515},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4021018147468567},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3886420726776123},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.3719403147697449},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3537636995315552},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3495652675628662},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10763397812843323},{"id":"https://openalex.org/C3116431","wikidata":"https://www.wikidata.org/wiki/Q31728","display_name":"Public administration","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2184740127","doi":null,"is_oa":false,"landing_page_url":"https://ufdcimages.uflib.ufl.edu/uf/e0/00/43/80/00001/silk_t.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W577971719","https://openalex.org/W1524486083","https://openalex.org/W1551839389","https://openalex.org/W1964032978","https://openalex.org/W1979258712","https://openalex.org/W1991668299","https://openalex.org/W1995978485","https://openalex.org/W1998085889","https://openalex.org/W2007714896","https://openalex.org/W2017431518","https://openalex.org/W2025927214","https://openalex.org/W2041181657","https://openalex.org/W2046285870","https://openalex.org/W2047172135","https://openalex.org/W2047611269","https://openalex.org/W2050239198","https://openalex.org/W2051411313","https://openalex.org/W2061134478","https://openalex.org/W2074101777","https://openalex.org/W2077937580","https://openalex.org/W2082534336","https://openalex.org/W2091079239","https://openalex.org/W2106997448","https://openalex.org/W2107406322","https://openalex.org/W2145107370","https://openalex.org/W2146365378","https://openalex.org/W2159012787","https://openalex.org/W2169489722","https://openalex.org/W2292436525","https://openalex.org/W2556100520","https://openalex.org/W2780731781","https://openalex.org/W2964297021","https://openalex.org/W3006853579","https://openalex.org/W4234469097","https://openalex.org/W4243766876","https://openalex.org/W4244266975"],"related_works":["https://openalex.org/W4249503870","https://openalex.org/W2075586400","https://openalex.org/W2082579531","https://openalex.org/W2277128188","https://openalex.org/W1636205014","https://openalex.org/W393792911","https://openalex.org/W2292436525","https://openalex.org/W2012182806","https://openalex.org/W3013071932","https://openalex.org/W2061134478"],"abstract_inverted_index":null,"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
