{"id":"https://openalex.org/W2184716178","doi":null,"title":"O PAPEL DOS GANHOS ECON\u00d4MICOS E DE IMAGEM CORPORATIVA NA ESTRUTURA\u00c7\u00c3O DOS CANAIS REVERSOS","display_name":"O PAPEL DOS GANHOS ECON\u00d4MICOS E DE IMAGEM CORPORATIVA NA ESTRUTURA\u00c7\u00c3O DOS CANAIS REVERSOS","publication_year":2006,"publication_date":"2006-01-01","ids":{"openalex":"https://openalex.org/W2184716178","mag":"2184716178"},"language":"pt","primary_location":{"id":"pmh:oai:dialnet.unirioja.es:ART0001450941","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=7880504","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"GEST\u00c3O.Org, ISSN 1679-1827, Vol. 4, N\u00ba. 4, 2006, pags. 230-246","raw_type":"text (article)"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doaj.org/article/5aff2b3f77f04e4c86ebfb89f705debe","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001522455","display_name":"Paulo Roberto Leite","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I18167132","display_name":"Universidade Presbiteriana Mackenzie","ror":"https://ror.org/006nc8n95","country_code":"BR","type":"education","lineage":["https://openalex.org/I18167132"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Leite, Paulo Roberto","raw_affiliation_strings":["Universidade Presbiteriana Mackenzie"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Presbiteriana Mackenzie","institution_ids":["https://openalex.org/I18167132"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072724106","display_name":"Eliane Pereira Zamith Brito","orcid":"https://orcid.org/0000-0002-7340-1337","observed_orcids":["https://orcid.org/0000-0002-7340-1337"]},"institutions":[{"id":"https://openalex.org/I18167132","display_name":"Universidade Presbiteriana Mackenzie","ror":"https://ror.org/006nc8n95","country_code":"BR","type":"education","lineage":["https://openalex.org/I18167132"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Brito, Eliane Pereira Zamith","raw_affiliation_strings":["Universidade Presbiteriana Mackenzie"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Presbiteriana Mackenzie","institution_ids":["https://openalex.org/I18167132"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084232799","display_name":"Fl\u00e1vio Macau","orcid":"https://orcid.org/0000-0002-9205-8132","observed_orcids":["https://orcid.org/0000-0002-9205-8132"]},"institutions":[{"id":"https://openalex.org/I18167132","display_name":"Universidade Presbiteriana Mackenzie","ror":"https://ror.org/006nc8n95","country_code":"BR","type":"education","lineage":["https://openalex.org/I18167132"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Macau, Flavio Romero","raw_affiliation_strings":["Universidade Presbiteriana Mackenzie"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Presbiteriana Mackenzie","institution_ids":["https://openalex.org/I18167132"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080938106","display_name":"\u00c2ngela Cristiane Santos P\u00f3voa","orcid":"https://orcid.org/0000-0002-6878-9517","observed_orcids":["https://orcid.org/0000-0002-6878-9517"]},"institutions":[{"id":"https://openalex.org/I18167132","display_name":"Universidade Presbiteriana Mackenzie","ror":"https://ror.org/006nc8n95","country_code":"BR","type":"education","lineage":["https://openalex.org/I18167132"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Povoa, \u00c2ngela","raw_affiliation_strings":["Universidade Presbiteriana Mackenzie"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Presbiteriana Mackenzie","institution_ids":["https://openalex.org/I18167132"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I18167132"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.46556119,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14121","display_name":"Business Logistics and Inventory Control","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/reverse-logistics","display_name":"reverse logistics","score":0.949999988079071},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.9369999766349792},{"id":"https://openalex.org/keywords/economic-returns","display_name":"economic returns","score":0.5370000004768372},{"id":"https://openalex.org/keywords/product-returns","display_name":"product returns","score":0.550000011920929},{"id":"https://openalex.org/keywords/supply-chain","display_name":"supply chain","score":0.5490000247955322},{"id":"https://openalex.org/keywords/value-recovery","display_name":"value recovery","score":0.6449999809265137},{"id":"https://openalex.org/keywords/electronics-industry","display_name":"electronics industry","score":0.7229999899864197},{"id":"https://openalex.org/keywords/tobacco-industry","display_name":"tobacco industry","score":0.6520000100135803}],"concepts":[{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.32266291975975037}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:dialnet.unirioja.es:ART0001450941","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=7880504","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"GEST\u00c3O.Org, ISSN 1679-1827, Vol. 4, N\u00ba. 4, 2006, pags. 230-246","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:5aff2b3f77f04e4c86ebfb89f705debe","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/5aff2b3f77f04e4c86ebfb89f705debe","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"GEST\u00c3O.Org : Revista Eletr\u00f4nica de Gest\u00e3o Organizacional, Vol 4, Iss 4 (2010)","raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:doaj.org/article:5aff2b3f77f04e4c86ebfb89f705debe","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/5aff2b3f77f04e4c86ebfb89f705debe","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"GEST\u00c3O.Org : Revista Eletr\u00f4nica de Gest\u00e3o Organizacional, Vol 4, Iss 4 (2010)","raw_type":"article"},"sustainable_development_goals":[{"score":0.6000000238418579,"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12"},{"score":0.48510000109672546,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W140831681","https://openalex.org/W1628937703","https://openalex.org/W1967948882","https://openalex.org/W2050628733","https://openalex.org/W2069630444","https://openalex.org/W2072904025","https://openalex.org/W2136733342","https://openalex.org/W2413958357","https://openalex.org/W2916335694","https://openalex.org/W3007635255"],"related_works":["https://openalex.org/W2344521340","https://openalex.org/W1566068918","https://openalex.org/W7219440578","https://openalex.org/W2022050056","https://openalex.org/W2784719342","https://openalex.org/W1511704860","https://openalex.org/W1503120874","https://openalex.org/W1879934284","https://openalex.org/W2970982072","https://openalex.org/W4405540345"],"abstract_inverted_index":{"Com":[0],"sistemas":[1],"de":[2,9,18,23,38,50,88,103,118,120,123,131],"produ\u00e7\u00e3o":[3],"cada":[4],"vez":[5],"mais":[6],"eficientes,":[7],"qualidade":[8],"produto":[10],"e":[11,16,29,47,91,114,173],"processos":[12],"tendendo":[13],"a\\nzero":[14],"defeitos":[15],"margens":[17],"lucro":[19],"estreitas":[20],"em":[21,43,107,149],"ambientes":[22],"alta":[24],"competitividade,":[25],"todas":[26,44],"as":[27,45],"a\u00e7\u00f5es\\nestrat\u00e9gicas":[28],"operacionais":[30],"empresariais":[31],"precisam":[32],"ser":[33],"direcionadas":[34],"para":[35,95],"a":[36,80,92,96,140,163,171,174],"manuten\u00e7\u00e3o":[37],"clientes,\\nobten\u00e7\u00e3o":[39],"da":[40,66,129],"m\u00e1xima":[41],"efici\u00eancia":[42],"opera\u00e7\u00f5es":[46],"na":[48],"preserva\u00e7\u00e3o":[49],"sua":[51,93],"imagem\\ncorporativa.":[52],"Neste":[53],"contexto,":[54],"o":[55,156],"gerenciamento":[56,157],"dos":[57,142,151],"produtos":[58,86],"que":[59],"retornam":[60],"do":[61,82,158,176],"mercado":[62],"por\\ndiferentes":[63],"motivos,":[64],"atrav\u00e9s":[65,122],"log\u00edstica":[67],"reversa,":[68],"adquire":[69],"import\u00e2ncia":[70],"das":[71],"a\u00e7\u00f5es":[72],"empresarias.":[73],"O\\npresente":[74],"estudo":[75,104,119],"tem":[76],"como":[77],"objetivo":[78],"relacionar":[79],"estrutura\u00e7\u00e3o":[81,141,175],"canal":[83,177],"reverso":[84],"destes":[85],"\u00e0\\nrecupera\u00e7\u00e3o":[87],"valor":[89],"econ\u00f4mico":[90],"contribui\u00e7\u00e3o":[94],"imagem":[97],"corporativa":[98],"empresarial.":[99],"Tr\u00eas\\ncasos":[100],"foram":[101],"objeto":[102],"desta":[105],"pesquisa,":[106],"setores":[108],"econ\u00f4micos":[109,153],"distintos":[110],"-":[111],"ramo":[112],"editorial,\\neletroeletr\u00f4nico":[113],"cigarreiro,":[115],"usando-se":[116],"t\u00e9cnica":[117],"caso":[121],"entrevistas":[124],"em\\nprofundidade":[125],"nos":[126],"diversos":[127],"elos":[128],"cadeia":[130],"suprimento":[132],"reversa.":[133],"Os":[134],"resultados":[135],"mostram":[136],"que,":[137],"nos\\ncasos":[138],"estudados,":[139],"canais":[143],"reversos":[144],"varia":[145],"fortemente":[146],"entre":[147,170],"setores,\\nprincipalmente":[148],"fun\u00e7\u00e3o":[150],"interesses":[152],"envolvidos":[154],"com":[155],"fluxo\\nreverso.":[159],"Por":[160],"outro":[161],"lado,":[162],"pesquisa":[164],"n\u00e3o":[165],"conseguiu":[166],"identificar":[167],"uma":[168],"rela\u00e7\u00e3o":[169],"imagem\\ncorporativa":[172],"reverso.\\nPalavras\u2013chaves:\\nLog\u00edstica\\nreversa\\nGerenciamento\\nda\\ncadeia\\nde\\nsuprimentos.\\nLog\u00edstica\\nempresarial.":[178]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2016-06-24T00:00:00"}
