{"id":"https://openalex.org/W2184452219","doi":null,"title":"Employee Branding: Enterprising selves in the service of the brand","display_name":"Employee Branding: Enterprising selves in the service of the brand","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W2184452219","mag":"2184452219"},"language":"en","primary_location":{"id":"mag:2184452219","doi":null,"is_oa":false,"landing_page_url":"http://authenticorganizations.com/wp-content/uploads/2008/03/employee-branding-online.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068035325","display_name":"CV Harquail","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"CV Harquail","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5068035325"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":94},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.38960000872612,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.38960000872612,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.2134999930858612,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.13570000231266022,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/employee-branding","display_name":"employee branding","score":1.0},{"id":"https://openalex.org/keywords/identity-regulation","display_name":"identity regulation","score":0.796999990940094},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.6869999766349792},{"id":"https://openalex.org/keywords/employee-behavior","display_name":"employee behavior","score":0.7459999918937683},{"id":"https://openalex.org/keywords/organizational-branding","display_name":"organizational branding","score":0.44699999690055847}],"concepts":[{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.8341777324676514},{"id":"https://openalex.org/C182021174","wikidata":"https://www.wikidata.org/wiki/Q5374295","display_name":"Employee research","level":3,"score":0.7387809753417969},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.592508852481842},{"id":"https://openalex.org/C99753626","wikidata":"https://www.wikidata.org/wiki/Q14937678","display_name":"Employee engagement","level":2,"score":0.5743660926818848},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5456562042236328},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5239365696907043},{"id":"https://openalex.org/C2777153609","wikidata":"https://www.wikidata.org/wiki/Q16976545","display_name":"Organizational identification","level":3,"score":0.5150063037872314},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.49830174446105957},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.43924790620803833},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.4259253740310669},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.37881696224212646},{"id":"https://openalex.org/C83030740","wikidata":"https://www.wikidata.org/wiki/Q267236","display_name":"Organizational commitment","level":2,"score":0.18892532587051392},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0830119252204895},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2184452219","doi":null,"is_oa":false,"landing_page_url":"http://authenticorganizations.com/wp-content/uploads/2008/03/employee-branding-online.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W21883396","https://openalex.org/W102826459","https://openalex.org/W173368734","https://openalex.org/W618744928","https://openalex.org/W1525345428","https://openalex.org/W1526188771","https://openalex.org/W1562891728","https://openalex.org/W1575122581","https://openalex.org/W1935421882","https://openalex.org/W1967514648","https://openalex.org/W1972572787","https://openalex.org/W1977457457","https://openalex.org/W1981077365","https://openalex.org/W1983377607","https://openalex.org/W1983485661","https://openalex.org/W1987165618","https://openalex.org/W1988388429","https://openalex.org/W1993269294","https://openalex.org/W2003177714","https://openalex.org/W2003955127","https://openalex.org/W2011552034","https://openalex.org/W2011610487","https://openalex.org/W2019656339","https://openalex.org/W2025222824","https://openalex.org/W2026149024","https://openalex.org/W2028114370","https://openalex.org/W2040338534","https://openalex.org/W2040954868","https://openalex.org/W2044401410","https://openalex.org/W2048260006","https://openalex.org/W2048440450","https://openalex.org/W2049362416","https://openalex.org/W2054347393","https://openalex.org/W2055078707","https://openalex.org/W2060414650","https://openalex.org/W2065467585","https://openalex.org/W2072087631","https://openalex.org/W2087142893","https://openalex.org/W2088389859","https://openalex.org/W2090172016","https://openalex.org/W2095258229","https://openalex.org/W2108644943","https://openalex.org/W2108912568","https://openalex.org/W2118458863","https://openalex.org/W2118771233","https://openalex.org/W2119572666","https://openalex.org/W2125275681","https://openalex.org/W2131870909","https://openalex.org/W2133244974","https://openalex.org/W2138149845","https://openalex.org/W2140608320","https://openalex.org/W2142877008","https://openalex.org/W2149542506","https://openalex.org/W2155129137","https://openalex.org/W2155900072","https://openalex.org/W2160069518","https://openalex.org/W2166088776","https://openalex.org/W2266639535","https://openalex.org/W2316920484","https://openalex.org/W2326206704","https://openalex.org/W2414466614","https://openalex.org/W2496082619","https://openalex.org/W2507036346","https://openalex.org/W3121590070","https://openalex.org/W3122517124"],"related_works":["https://openalex.org/W2603945608","https://openalex.org/W3028987302","https://openalex.org/W3037921100","https://openalex.org/W7017687307","https://openalex.org/W7036417100","https://openalex.org/W4410800691","https://openalex.org/W303573266","https://openalex.org/W2547877447","https://openalex.org/W7030336424","https://openalex.org/W7135874032"],"abstract_inverted_index":{"Employee":[0,9,30],"branding":[1,10,31,103,127],"is":[2,32],"a":[3,38,97],"new":[4],"twist":[5],"on":[6,83],"identity":[7,20],"regulation.":[8],"shapes":[11],"employees\u2019":[12],"behavior":[13],"so":[14],"that":[15,125],"they":[16],"project":[17],"the":[18,42,45,73,115,118,120,123],"brand":[19,124],"of":[21,72,78,100],"their":[22,26],"organization\u2019s":[23],"products":[24],"through":[25],"everyday":[27],"work":[28],"behavior.":[29,57],"intended":[33],"to":[34,47,62,90,95],"induce":[35,106],"employee-brand":[36,92,107],"identification,":[37],"psychological":[39],"connection":[40],"between":[41,117],"employee":[43,66,79,102,126],"and":[44,76,87,94,122,129],"brand,":[46],"provide":[48],"an":[49],"unobtrusive,":[50],"seemingly":[51],"unproblematic":[52],"engine":[53],"for":[54,132],"\u201con":[55],"brand\u201d":[56],"To":[58],"introduce":[59],"organizational":[60,88],"scholars":[61],"issues":[63],"involved":[64],"in":[65],"branding,":[67],"this":[68],"essay":[69],"outlines":[70],"some":[71],"assumptions,":[74],"tactics":[75],"practices":[77],"branding.":[80],"I":[81,111],"draw":[82],"theories":[84],"from":[85],"marketing":[86],"studies":[89],"define":[91],"identification":[93],"develop":[96],"preliminary":[98],"model":[99],"how":[101],"programs":[104],"could":[105],"identification.":[108],"In":[109],"addition,":[110],"raise":[112],"questions":[113],"about":[114],"relationships":[116],"organization,":[119],"employee,":[121],"reinforces,":[128],"propose":[130],"directions":[131],"future":[133],"research.":[134]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
