{"id":"https://openalex.org/W2184366015","doi":null,"title":"Relationship Between Electronic Word-of-Mouth and New Product Development: A Thailand Food Industry Case","display_name":"Relationship Between Electronic Word-of-Mouth and New Product Development: A Thailand Food Industry Case","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2184366015","mag":"2184366015"},"language":"en","primary_location":{"id":"pmh:oai:so04.tci-thaijo.org:article/246949","doi":null,"is_oa":true,"landing_page_url":"https://so04.tci-thaijo.org/index.php/kjss/article/view/246949","pdf_url":"https://so04.tci-thaijo.org/index.php/kjss/article/download/246949/167814","source":{"id":"https://openalex.org/S4210225806","display_name":"Kasetsart Journal of Social Sciences","issn_l":"0125-8370","issn":["0125-8370","2452-3151"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2452-3151","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so04.tci-thaijo.org/index.php/kjss/article/download/246949/167814","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035788728","display_name":"Dolchanok Keawsujarit","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dolchanok Keawsujarit","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045009149","display_name":"Pongpun Anuntavoranich","orcid":"https://orcid.org/0000-0002-2788-2483","observed_orcids":["https://orcid.org/0000-0002-2788-2483"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pongpun Anuntavoranich","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-2788-2483","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076276278","display_name":"Sukree Sinthupinyo","orcid":"https://orcid.org/0009-0004-6079-6415","observed_orcids":["https://orcid.org/0009-0004-6079-6415"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sukree Sinthupinyo","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0004-6079-6415","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5034341328","display_name":"Nawin Minakan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nawin Minakan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9319999814033508},{"id":"https://openalex.org/keywords/new-product-development","display_name":"new product development","score":1.0},{"id":"https://openalex.org/keywords/opinion-leaders","display_name":"opinion leaders","score":0.6700000166893005},{"id":"https://openalex.org/keywords/food-industry","display_name":"food industry","score":0.8029999732971191},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"viral marketing","score":0.7379999756813049},{"id":"https://openalex.org/keywords/customer-needs","display_name":"customer needs","score":0.7099999785423279}],"concepts":[{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.6691080927848816},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6672232747077942},{"id":"https://openalex.org/C2777200299","wikidata":"https://www.wikidata.org/wiki/Q52943","display_name":"Conversation","level":2,"score":0.5545557141304016},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5542968511581421},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5260517597198486},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5199761986732483},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.4661855399608612},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4148840308189392},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3999512493610382},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.32869040966033936},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.11298680305480957},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:so04.tci-thaijo.org:article/246949","doi":null,"is_oa":true,"landing_page_url":"https://so04.tci-thaijo.org/index.php/kjss/article/view/246949","pdf_url":"https://so04.tci-thaijo.org/index.php/kjss/article/download/246949/167814","source":{"id":"https://openalex.org/S4210225806","display_name":"Kasetsart Journal of Social Sciences","issn_l":"0125-8370","issn":["0125-8370","2452-3151"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2452-3151","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2184366015","doi":null,"is_oa":false,"landing_page_url":"http://kasetsartjournal.ku.ac.th/kuj_files/2013/A1308301448517187.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:so04.tci-thaijo.org:article/246949","doi":null,"is_oa":true,"landing_page_url":"https://so04.tci-thaijo.org/index.php/kjss/article/view/246949","pdf_url":"https://so04.tci-thaijo.org/index.php/kjss/article/download/246949/167814","source":{"id":"https://openalex.org/S4210225806","display_name":"Kasetsart Journal of Social Sciences","issn_l":"0125-8370","issn":["0125-8370","2452-3151"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2452-3151","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2184366015.pdf","grobid_xml":"https://content.openalex.org/works/W2184366015.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W92965053","https://openalex.org/W175797360","https://openalex.org/W1505999675","https://openalex.org/W1527311855","https://openalex.org/W1532394913","https://openalex.org/W1562578637","https://openalex.org/W1579417018","https://openalex.org/W1600173253","https://openalex.org/W1791587663","https://openalex.org/W1971526329","https://openalex.org/W1991305482","https://openalex.org/W2006913809","https://openalex.org/W2016830788","https://openalex.org/W2024110065","https://openalex.org/W2024844926","https://openalex.org/W2044284798","https://openalex.org/W2052344697","https://openalex.org/W2075904323","https://openalex.org/W2085756167","https://openalex.org/W2092872567","https://openalex.org/W2111995023","https://openalex.org/W2139599676","https://openalex.org/W2142225512","https://openalex.org/W2166048859","https://openalex.org/W2177336717","https://openalex.org/W2232122181","https://openalex.org/W2300089440","https://openalex.org/W2400202812","https://openalex.org/W2402898709","https://openalex.org/W2416143573","https://openalex.org/W2488991595","https://openalex.org/W2537565321","https://openalex.org/W2612451886","https://openalex.org/W3031908365"],"related_works":["https://openalex.org/W2975585928","https://openalex.org/W2560859672","https://openalex.org/W4212826511","https://openalex.org/W7126271936","https://openalex.org/W7015071338","https://openalex.org/W67885633","https://openalex.org/W1590620037","https://openalex.org/W2786870200","https://openalex.org/W2471387963","https://openalex.org/W2767198813"],"abstract_inverted_index":{"The":[0,16,140,169,188],"development":[1,21,60,136,200,219],"and":[2,34,47,65,77,90,132,153,228,242,292,317],"introduction":[3],"of":[4,12,18,32,38,97,105,126,137,143,191,205,225,232,270,281,288,300,312],"new":[5,19,27,42,58,138,185,198,217,226],"products":[6,28,43,227],"can":[7,117],"be":[8,119],"an":[9,83,212],"important":[10,84,213],"determinant":[11],"sustained":[13],"business":[14],"performance.":[15],"success":[17],"product":[20,59,186,199,218],"(NPD)":[22],"depends":[23],"on":[24],"how":[25],"effectively":[26],"satisfy":[29],"the":[30,70,135,149,202,216,223,230,233,238,263,271,289,298,301],"needs":[31,133],"customers":[33],"lead":[35],"to":[36,62,123,147,159,183,277,296],"purchases":[37],"those":[39],"products.":[40,139],"Preferably,":[41],"offer":[44],"unexpected":[45],"value":[46],"benefits":[48],"beyond":[49],"customers\u2019":[50,127],"initial":[51],"expectations.":[52],"It":[53,244],"is":[54,108,194],"vital":[55],"for":[56,113,134,164,197,283],"a":[57,102,109,120,157,173,246,251,306],"team":[61],"truly":[63],"recognize":[64],"understand":[66],"customer":[67],"needs.":[68],"In":[69],"present":[71],"generation,":[72],"communication":[73,81],"channels":[74],"have":[75],"expanded":[76],"developed":[78],"extensively.":[79],"Electronic":[80],"plays":[82],"role":[85],"in":[86,215,262,285],"people\u2019s":[87],"daily":[88],"lives":[89],"influences":[91],"their":[92],"lifestyles.":[93],"Therefore,":[94],"electronic":[95],"word":[96],"mouth":[98],"(eWOM)":[99],"has":[100],"become":[101],"public":[103],"means":[104],"conversation":[106],"that":[107,177],"highly":[110],"useful":[111],"channel":[112],"viral":[114],"marketing.":[115],"eWOM":[116,152,167,181,241,282,290],"also":[118],"valuable":[121],"platform":[122],"garner":[124],"knowledge":[125],"opinions,":[128],"experience,":[129],"likes,":[130],"dislikes,":[131],"main":[141,189],"objective":[142],"this":[144,192,208],"study":[145,269],"was":[146,275,294,309],"describe":[148],"relationship":[150,239],"between":[151,240],"NPD":[154,165,315],"by":[155,221,249],"proposing":[156],"framework":[158,308],"help":[160],"developers":[161],"generate":[162,184],"ideas":[163,196],"from":[166,180],"messages.":[168],"first":[170],"part":[171,214],"develops":[172],"\u201ckeyword":[174],"discovering":[175,303],"instrument\u201d":[176],"extracts":[178],"words":[179],"messages":[182,293],"ideas.":[187],"advantage":[190],"tool":[193,209],"generating":[195],"through":[201],"real-time":[203],"discovery":[204],"keywords.":[206],"Eventually,":[207],"will":[210],"play":[211],"process":[220],"accelerating":[222],"creation":[224],"increasing":[229],"competitiveness":[231],"industry.":[234,266],"This":[235],"research":[236,307],"explores":[237],"NPD.":[243,286],"takes":[245],"qualitative":[247],"approach":[248],"conducting":[250],"focus":[252],"group":[253],"discussion":[254],"plus":[255],"10":[256],"in-depth":[257],"interviews":[258],"with":[259],"opinion":[260],"leaders":[261],"Thailand":[264],"food":[265,273],"A":[267],"case":[268],"Thai":[272],"industry":[274],"conducted":[276,295],"investigate":[278],"relevant":[279],"aspects":[280],"use":[284],"Analysis":[287],"characteristics":[291],"identify":[297],"features":[299],"keyword":[302],"instrument.":[304],"Finally,":[305],"designed":[310],"consisting":[311],"two":[313],"portions:":[314],"Process":[316],"Discovering":[318],"Keywords.":[319]},"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}