{"id":"https://openalex.org/W2183780707","doi":null,"title":"Drivers of Light food Purchase Intentions Evidence from Social Network users","display_name":"Drivers of Light food Purchase Intentions Evidence from Social Network users","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2183780707","mag":"2183780707"},"language":"en","primary_location":{"id":"mag:2183780707","doi":null,"is_oa":false,"landing_page_url":"http://mibes.teilar.gr/proceedings/2012/oral/Boranda-Kakkos-Gellali-Sdrolias.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024391705","display_name":"M. Boranda","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M. Boranda","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091473022","display_name":"Nikolaos Kakkos","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nikolaos Kakkos","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020066491","display_name":"E. Gellali","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"E. Gellali","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5054037770","display_name":"Labros Sdrolias","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Labros Sdrolias","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","score":0.391400009393692,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","score":0.391400009393692,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12873","display_name":"Nutrition, Health and Food Behavior","score":0.22220000624656677,"subfield":{"id":"https://openalex.org/subfields/2916","display_name":"Nutrition and Dietetics"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.17800000309944153,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/light-foods","display_name":"light foods","score":0.9679999947547913},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8799999952316284},{"id":"https://openalex.org/keywords/social-network-users","display_name":"social network users","score":0.7360000014305115},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9440000057220459},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.6600000262260437},{"id":"https://openalex.org/keywords/sensory-appeal","display_name":"sensory appeal","score":0.9039999842643738},{"id":"https://openalex.org/keywords/product-familiarity","display_name":"product familiarity","score":0.8820000290870667},{"id":"https://openalex.org/keywords/utilitarian-value","display_name":"utilitarian value","score":0.7210000157356262},{"id":"https://openalex.org/keywords/hedonic-value","display_name":"hedonic value","score":1.0},{"id":"https://openalex.org/keywords/marketing-policy","display_name":"marketing policy","score":0.4300000071525574},{"id":"https://openalex.org/keywords/greek-consumers","display_name":"Greek consumers","score":0.9079999923706055}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7086226940155029},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6439962387084961},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5887974500656128},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5356903076171875},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5336065888404846},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.525269627571106},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4544917941093445},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45259949564933777},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.44337165355682373},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2183780707","doi":null,"is_oa":false,"landing_page_url":"http://mibes.teilar.gr/proceedings/2012/oral/Boranda-Kakkos-Gellali-Sdrolias.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W121382394","https://openalex.org/W1484657690","https://openalex.org/W1514336074","https://openalex.org/W1538047856","https://openalex.org/W1556234621","https://openalex.org/W1574378514","https://openalex.org/W1587707959","https://openalex.org/W1965338101","https://openalex.org/W1966597188","https://openalex.org/W1973144792","https://openalex.org/W1981678640","https://openalex.org/W1985749074","https://openalex.org/W1989509922","https://openalex.org/W1989814859","https://openalex.org/W1993494983","https://openalex.org/W2009528258","https://openalex.org/W2015909727","https://openalex.org/W2017221554","https://openalex.org/W2017381167","https://openalex.org/W2018888731","https://openalex.org/W2028556917","https://openalex.org/W2030523104","https://openalex.org/W2034170327","https://openalex.org/W2046752514","https://openalex.org/W2047220045","https://openalex.org/W2047875976","https://openalex.org/W2050251515","https://openalex.org/W2051779166","https://openalex.org/W2057363637","https://openalex.org/W2061503235","https://openalex.org/W2063413703","https://openalex.org/W2083567949","https://openalex.org/W2087210230","https://openalex.org/W2087442202","https://openalex.org/W2092090987","https://openalex.org/W2100489781","https://openalex.org/W2108653248","https://openalex.org/W2120931187","https://openalex.org/W2133462476","https://openalex.org/W2151405035","https://openalex.org/W2157922201","https://openalex.org/W2234232270","https://openalex.org/W2320068260","https://openalex.org/W2418830029","https://openalex.org/W2738421686","https://openalex.org/W3121203183","https://openalex.org/W4249532312"],"related_works":["https://openalex.org/W6949144612","https://openalex.org/W3023726284","https://openalex.org/W2924335098","https://openalex.org/W4410875260","https://openalex.org/W7204141249","https://openalex.org/W2894081316","https://openalex.org/W7015384418","https://openalex.org/W4252292583","https://openalex.org/W3029996191","https://openalex.org/W2520922418"],"abstract_inverted_index":{"Having":[0],"acknowledged":[1],"that":[2,79,117],"light":[3,23,40,110,144,159,179],"foods":[4,111],"constitute":[5],"a":[6,60,143],"growing":[7],"sector":[8],"of":[9,18,28,62,68,127,139],"the":[10,29,49,69,85,107,125,178],"food":[11,41,145,180],"industry,":[12],"this":[13,34,76,133,161],"paper":[14,35],"looks":[15],"into":[16],"drivers":[17],"consumers\u2019":[19],"purchase":[20,42,80],"intentions":[21,43,81],"for":[22,171],"products.":[24],"By":[25],"taking":[26],"advantage":[27],"Social":[30],"networks\u2019":[31],"expansion":[32],"on-line,":[33],"investigates":[36],"what":[37],"may":[38,135,163],"determine":[39],"among":[44,66,120],"social":[45,72,128],"network":[46],"users":[47,67],"in":[48,130,142,177],"former":[50],"fast":[51],"consumer":[52],"goods":[53],"sector.":[54],"Based":[55],"on":[56,167],"evidence":[57],"generated":[58],"from":[59],"sample":[61],"210":[63],"respondents":[64],"drawn":[65],"most":[70,119],"popular":[71],"network,":[73],"namely":[74],"Facebook,":[75],"study":[77,134,162],"suggests":[78],"are":[82,149],"driven":[83],"by":[84,151],"perceived":[86],"value":[87,109],"customers":[88,141,148],"attach":[89],"to":[90,173],"various":[91],"product":[92],"related":[93],"characteristics":[94],"such":[95],"as":[96],"sensory":[97],"appeal,":[98],"familiarity":[99],"and":[100,154],"time/effort":[101],"benefits":[102],"obtained;":[103],"more,":[104],"it":[105],"is":[106],"core":[108],"offer":[112],"rather":[113],"than":[114],"their":[115],"content":[116],"matters":[118],"respondents.":[121],"Besides":[122],"exploring":[123],"methodologically":[124],"potentials":[126],"networks":[129],"market":[131],"research,":[132],"broaden":[136],"managerial":[137,165],"understanding":[138],"Greek":[140],"context.":[146],"While":[147],"attracted":[150],"both":[152],"utilitarian":[153],"hedonic":[155],"values":[156],"when":[157],"buying":[158],"foods,":[160],"assist":[164],"decisions":[166],"appropriate":[168],"marketing":[169],"policies":[170],"firms":[172],"be":[174],"more":[175],"competitive":[176],"markets":[181],"served.":[182]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
