{"id":"https://openalex.org/W2183607909","doi":null,"title":"CONSUMERS' ATTITUDE TOWARDS FAST MOVING CONSUMER GOODS DR. (MRS.) M. JAYALAKSHMI*; MS. M.PADMAKALA**","display_name":"CONSUMERS' ATTITUDE TOWARDS FAST MOVING CONSUMER GOODS DR. (MRS.) M. JAYALAKSHMI*; MS. M.PADMAKALA**","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2183607909","mag":"2183607909"},"language":"en","primary_location":{"id":"mag:2183607909","doi":null,"is_oa":false,"landing_page_url":"https://www.indianresearchjournals.com/pdf/APJMMR/2014/June/11.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111999548","display_name":"M. Phil Scholar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"M. Phil Scholar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5111999548"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6596999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6596999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.17870000004768372,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.05779999867081642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.8040000200271606},{"id":"https://openalex.org/keywords/fast-moving-consumer-goods","display_name":"fast-moving consumer goods","score":0.9950000047683716},{"id":"https://openalex.org/keywords/consumer-goods-industry","display_name":"consumer goods industry","score":0.9290000200271606},{"id":"https://openalex.org/keywords/market-potential","display_name":"market potential","score":0.6690000295639038},{"id":"https://openalex.org/keywords/personal-care-products","display_name":"personal care products","score":0.7020000219345093},{"id":"https://openalex.org/keywords/food-and-beverage","display_name":"food and drink","score":0.9160000085830688}],"concepts":[{"id":"https://openalex.org/C2778738759","wikidata":"https://www.wikidata.org/wiki/Q1187656","display_name":"Fast-moving consumer goods","level":2,"score":0.8275479674339294},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.604265034198761},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5451695919036865},{"id":"https://openalex.org/C127598652","wikidata":"https://www.wikidata.org/wiki/Q558635","display_name":"Per capita","level":3,"score":0.501814603805542},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.4831361472606659},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.41062864661216736},{"id":"https://openalex.org/C2777526511","wikidata":"https://www.wikidata.org/wiki/Q691543","display_name":"Pace","level":2,"score":0.41048258543014526},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36559075117111206},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35914725065231323},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3209235668182373},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.08893945813179016},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C13280743","wikidata":"https://www.wikidata.org/wiki/Q131089","display_name":"Geodesy","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2183607909","doi":null,"is_oa":false,"landing_page_url":"https://www.indianresearchjournals.com/pdf/APJMMR/2014/June/11.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2045967079"],"related_works":["https://openalex.org/W7151504791","https://openalex.org/W2886937239","https://openalex.org/W3157440753","https://openalex.org/W3014047188","https://openalex.org/W7097864271","https://openalex.org/W2775144852","https://openalex.org/W2785666668","https://openalex.org/W4403394603","https://openalex.org/W2288726575","https://openalex.org/W6939226833"],"abstract_inverted_index":{"The":[0,30,49,61,130],"Fast":[1,118],"Moving":[2,119],"Consumer":[3,120],"Goods":[4,121],"(FMCG)":[5],"industry":[6,51],"in":[7,15,76,148,159,171],"India":[8,172],"is":[9,52,56,134,143,173],"one":[10],"of":[11,33,40,106,117],"the":[12,16,20,68,77,139,144,149,176],"largest":[13,146],"sectors":[14],"country":[17],"and":[18,45,47,55,71,101,109,126,168],"over":[19],"years":[21],"has":[22],"been":[23],"growing":[24],"at":[25,97],"a":[26,93,104],"very":[27],"steady":[28],"pace.":[29],"sector":[31,133,147],"consists":[32],"consumer":[34],"non-durable":[35],"products":[36,90],"which":[37],"broadly":[38],"consist":[39],"personal":[41],"care,":[42,167],"household":[43],"care":[44],"food":[46],"beverages.":[48],"FMCG":[50,62,88,132],"volume":[53],"driven":[54],"characterized":[57],"by":[58],"low":[59,99,174],"margins.":[60],"segment":[63,70,79],"can":[64],"be":[65],"classified":[66],"under":[67],"premium":[69,86],"popular":[72,78],"segment.":[73],"Products":[74],"sold":[75],"have":[80,92],"considerably":[81],"lower":[82],"prices":[83],"than":[84],"their":[85],"counterparts.":[87],"are":[89,123],"that":[91],"quick":[94],"shelf":[95],"turnover,":[96],"relatively":[98],"cost":[100],"don't":[102],"require":[103],"lot":[105],"thought,":[107],"time":[108],"financial":[110],"investment":[111],"to":[112,138],"purchase.":[113],"Best":[114],"known":[115],"examples":[116],"companies":[122],"Nestle,":[124],"Unilever":[125],"Procter":[127],"&":[128],"Gamble.":[129],"Indian":[131],"an":[135],"important":[136],"contributor":[137],"country's":[140],"GDP.":[141],"It":[142],"fourth":[145],"economy.":[150],"Penetration":[151],"level":[152],"as":[153,155],"well":[154],"per":[156],"capita":[157],"consumption":[158],"most":[160],"product":[161],"categories":[162],"like":[163],"jams,":[164],"toothpaste,":[165],"skin":[166],"hair":[169],"wash":[170],"indicating":[175],"untapped":[177],"market":[178],"potential.":[179]},"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2016-06-24T00:00:00"}