{"id":"https://openalex.org/W2183527233","doi":null,"title":"CONSUMER BEHAVIOUR IN THE GOLD JEWELLERY MARKET OF KERALA","display_name":"CONSUMER BEHAVIOUR IN THE GOLD JEWELLERY MARKET OF KERALA","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2183527233","mag":"2183527233"},"language":"en","primary_location":{"id":"mag:2183527233","doi":null,"is_oa":false,"landing_page_url":"http://ijbarr.com/downloads/0909201414.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035282813","display_name":"Jojo K Joseph","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jojo K Joseph","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5035282813"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.32855636,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9496999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9496999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.023499999195337296,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.021199999377131462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.996999979019165},{"id":"https://openalex.org/keywords/kerala","display_name":"Kerala","score":0.8190000057220459},{"id":"https://openalex.org/keywords/seller-reputation","display_name":"seller reputation","score":0.9559999704360962},{"id":"https://openalex.org/keywords/gold-purity","display_name":"gold purity","score":0.9760000109672546},{"id":"https://openalex.org/keywords/gold-prices","display_name":"gold prices","score":0.8799999952316284},{"id":"https://openalex.org/keywords/advertising-effects","display_name":"advertising effects","score":0.8479999899864197},{"id":"https://openalex.org/keywords/purchase-behaviour","display_name":"purchase behaviour","score":0.9200000166893005}],"concepts":[{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.7707156538963318},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5850275158882141},{"id":"https://openalex.org/C11039479","wikidata":"https://www.wikidata.org/wiki/Q791975","display_name":"Gold as an investment","level":2,"score":0.5599337816238403},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.5529438257217407},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.497698575258255},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4976349174976349},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4469677805900574},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.43738508224487305},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.32625699043273926},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07240250706672668},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2183527233","doi":null,"is_oa":false,"landing_page_url":"http://ijbarr.com/downloads/0909201414.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W1988133870","https://openalex.org/W2182954091","https://openalex.org/W2183503359"],"related_works":["https://openalex.org/W7208818189","https://openalex.org/W1525187647","https://openalex.org/W2200183268","https://openalex.org/W7093309527","https://openalex.org/W2185296842","https://openalex.org/W4403763655","https://openalex.org/W3173138658","https://openalex.org/W6892702318","https://openalex.org/W4396836570","https://openalex.org/W7135066252"],"abstract_inverted_index":{"Gold":[0],"industry":[1],"has":[2],"a":[3,114],"significant":[4,115,186],"position":[5],"in":[6,31,55,175,179],"the":[7,16,26,32,41,46,51,59,78,89,97,105,119,125,137,144,146,154,159,177,180,193],"economic":[8],"as":[9,122],"wellas":[10],"cultural":[11],"scenario":[12],"of":[13,18,25,28,36,40,58,76,80,88,92,95,99,101,128,132,143,148,153,156,192,195],"almost":[14],"all":[15],"states":[17],"India.":[19],"This":[20],"study":[21,42,109],"undertakes":[22],"an":[23],"analysis":[24,62],"specialties":[27],"consumer":[29,106],"behaviour":[30,54,69,131,191],"gold":[33,56,102,149,157],"jewellery":[34],"market":[35,57],"Kerala.":[37],"The":[38,61,108,130,151],"focus":[39],"is":[43,161,164],"to":[44,124],"identify":[45],"various":[47],"factors":[48,66],"which":[49],"influence":[50,79,98,152,187],"consum":[52],"er":[53],"state.":[60],"specially":[63],"focuses":[64],"on":[65,104,158,166,188],"like":[67,82],"customer":[68],"towards":[70,118],"branded":[71,120],"jewellers":[72,121],"and":[73,85,140,163,169],"small":[74,126],"dealers":[75,127],"gold,":[77,93,96],"aspects":[81],"name,":[83,138],"reputation":[84,139],"shop":[86,141],"ambiance":[87,142],"sellers,":[90,145],"purity":[91,147],"price":[94,155],"advertisements":[100,172],"etc":[103],"behaviour.":[107],"indicates":[110],"that":[111],"consumers":[112,160,194],"have":[113],"positive":[116],"inclination":[117],"compared":[123],"gold.":[129,196],"thecustomers":[133],"are":[134,173],"influenced":[135],"by":[136],"etc.":[150],"subjective":[162],"dependent":[165],"their":[167,189],"occupation":[168],"income.":[170],"Though":[171],"helpful":[174],"positioning":[176],"jeweller":[178],"market,":[181],"they":[182],"not":[183],"making":[184],"any":[185],"purchase":[190]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2016-06-24T00:00:00"}