{"id":"https://openalex.org/W2182665699","doi":null,"title":"Influence of Promotional Mix and Price on Customer Buying Decision toward Fast Food sector: A survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi)Indonesia","display_name":"Influence of Promotional Mix and Price on Customer Buying Decision toward Fast Food sector: A survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi)Indonesia","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2182665699","mag":"2182665699"},"language":"en","primary_location":{"id":"mag:2182665699","doi":null,"is_oa":false,"landing_page_url":"http://www.ijsrp.org/research-paper-0114/ijsrp-p2594.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060651505","display_name":"Christina Sagala","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Christina Sagala","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086174529","display_name":"Mila Destriani","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mila Destriani","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002527891","display_name":"Ulffa Karina Putri","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ulffa Karina Putri","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5113883884","display_name":"Suresh Kumar","orcid":"https://orcid.org/0000-0002-9041-608X","observed_orcids":["https://orcid.org/0000-0002-9041-608X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Suresh Kumar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.2653,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.94767291,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotional-mix","display_name":"promotion mix","score":0.9980000257492065},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.8849999904632568},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.953000009059906},{"id":"https://openalex.org/keywords/fast-food","display_name":"fast food","score":0.7990000247955322},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.9940000176429749},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6340000033378601},{"id":"https://openalex.org/keywords/jabodetabek","display_name":"Jabodetabek","score":0.9350000023841858}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6572059392929077},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6025819182395935},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.511372983455658},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.45062875747680664},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.4460582733154297},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.357279509305954},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09395667910575867},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0770711600780487},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2182665699","doi":null,"is_oa":false,"landing_page_url":"http://www.ijsrp.org/research-paper-0114/ijsrp-p2594.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W72214391","https://openalex.org/W232200739","https://openalex.org/W1492620359","https://openalex.org/W1541007257","https://openalex.org/W1598020771","https://openalex.org/W1969868533","https://openalex.org/W2044128858","https://openalex.org/W2276520091","https://openalex.org/W2314550376","https://openalex.org/W2775071314"],"related_works":["https://openalex.org/W7099851684","https://openalex.org/W4415834696","https://openalex.org/W3004492612","https://openalex.org/W7038604495","https://openalex.org/W3090943601","https://openalex.org/W7134171896","https://openalex.org/W3182325447","https://openalex.org/W2939398240","https://openalex.org/W91776022","https://openalex.org/W4319349120"],"abstract_inverted_index":{"This":[0],"research":[1],"investigates":[2],"the":[3,32,68],"influence":[4,75],"of":[5,19,34,46],"promotional":[6,69],"mix":[7,70],"and":[8,61,71],"price":[9,72],"on":[10],"consumer":[11,33,77,88],"buying":[12,78,89],"decision":[13,79],"towards":[14,76],"fast":[15,35,81,91],"food.":[16],"A":[17],"survey":[18],"university":[20],"student":[21],"in":[22,80],"Jabodetabek.":[23],"Descriptive":[24],"researched":[25],"was":[26],"used":[27],"to":[28],"300":[29],"correspondents":[30],"as":[31],"food":[36,82,92],"products.":[37],"Data":[38],"were":[39],"collected":[40],"through":[41],"online":[42],"questionnaire.":[43],"The":[44],"result":[45],"questioner":[47],"then":[48],"will":[49],"be":[50],"analyzed":[51],"by":[52],"SPSS":[53],"statistics,":[54],"which":[55],"are":[56],"factor":[57],"analysis,":[58],"reliability":[59],"test,":[60],"regression":[62],"analysis.":[63],"It":[64],"is":[65],"found":[66],"that":[67],"has":[73],"significant":[74],"industry.":[83],"Index":[84],"term-Promotional":[85],"mix,":[86],"price,":[87],"decision,":[90],"sector":[93]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}
