{"id":"https://openalex.org/W2182014085","doi":"https://doi.org/10.26180/5090050","title":"Visitor Profiles and Motivations for Visiting an Australian Wine Festival","display_name":"Visitor Profiles and Motivations for Visiting an Australian Wine Festival","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2182014085","doi":"https://doi.org/10.26180/5090050","mag":"2182014085"},"language":"en","primary_location":{"id":"pmh:oai:figshare.com:article/5090050","doi":null,"is_oa":false,"landing_page_url":"https://figshare.com/articles/journal_contribution/Visitor_Profiles_and_Motivations_for_Visiting_an_Australian_Wine_Festival/5090050","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Text"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.26180/5090050","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065149308","display_name":"Betty Weiler","orcid":"https://orcid.org/0000-0002-5407-9784","observed_orcids":["https://orcid.org/0000-0002-5407-9784"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Weiler, Betty","raw_affiliation_strings":["Department of Management"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070556419","display_name":"Minh Truong","orcid":"https://orcid.org/0009-0007-5187-4778","observed_orcids":["https://orcid.org/0009-0007-5187-4778"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Truong, Minh","raw_affiliation_strings":["Department of Management"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5105471407","display_name":"Maureen Griffiths","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Griffiths, Maureen","raw_affiliation_strings":["Department of Marketing"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.1032,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.85184068,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"15"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/wine-festivals","display_name":"wine festivals","score":0.8799999952316284},{"id":"https://openalex.org/keywords/wine-tourism","display_name":"wine tourism","score":0.7990000247955322},{"id":"https://openalex.org/keywords/visitor-motivation","display_name":"visitor motivation","score":0.7639999985694885},{"id":"https://openalex.org/keywords/visitor-profile","display_name":"visitor profile","score":0.6399999856948853},{"id":"https://openalex.org/keywords/special-events","display_name":"special events","score":0.6430000066757202},{"id":"https://openalex.org/keywords/social-group-membership","display_name":"social group membership","score":0.7310000061988831},{"id":"https://openalex.org/keywords/tourist-segmentation","display_name":"tourist segmentation","score":0.6129999756813049},{"id":"https://openalex.org/keywords/cultural-exploration","display_name":"cultural exploration","score":0.6159999966621399},{"id":"https://openalex.org/keywords/festival-marketing","display_name":"festival marketing","score":0.6380000114440918},{"id":"https://openalex.org/keywords/sociodemographic-factors","display_name":"sociodemographic factors","score":0.6029999852180481},{"id":"https://openalex.org/keywords/word-of-mouth-marketing","display_name":"word-of-mouth marketing","score":0.6700000166893005},{"id":"https://openalex.org/keywords/family-visitors","display_name":"family visitors","score":0.4429999887943268},{"id":"https://openalex.org/keywords/tourism-product-differentiation","display_name":"tourism product differentiation","score":0.4390000104904175}],"concepts":[{"id":"https://openalex.org/C48947383","wikidata":"https://www.wikidata.org/wiki/Q830719","display_name":"Visitor pattern","level":2,"score":0.8977965116500854},{"id":"https://openalex.org/C2776640315","wikidata":"https://www.wikidata.org/wiki/Q7315941","display_name":"Respondent","level":2,"score":0.8681322336196899},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.661442756652832},{"id":"https://openalex.org/C2780084366","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demographics","level":2,"score":0.5719435811042786},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.4848145544528961},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.46599236130714417},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4627504348754883},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.4521805942058563},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43453651666641235},{"id":"https://openalex.org/C55952523","wikidata":"https://www.wikidata.org/wiki/Q3014419","display_name":"Wine","level":2,"score":0.4171852171421051},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.23688894510269165},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.22063159942626953},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17655745148658752},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1059698760509491},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.10141187906265259},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"pmh:oai:figshare.com:article/5090050","doi":null,"is_oa":false,"landing_page_url":"https://figshare.com/articles/journal_contribution/Visitor_Profiles_and_Motivations_for_Visiting_an_Australian_Wine_Festival/5090050","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Text"},{"id":"mag:2182014085","doi":null,"is_oa":false,"landing_page_url":"https://bridges.monash.edu/articles/journal_contribution/Visitor_Profiles_and_Motivations_for_Visiting_an_Australian_Wine_Festival/5090050/1","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},{"id":"doi:10.26180/5090050","doi":"https://doi.org/10.26180/5090050","is_oa":true,"landing_page_url":"https://doi.org/10.26180/5090050","pdf_url":null,"source":{"id":"https://openalex.org/S7407052105","display_name":"Monash University","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.26180/5090050.v1","doi":"https://doi.org/10.26180/5090050.v1","is_oa":true,"landing_page_url":"https://doi.org/10.26180/5090050.v1","pdf_url":null,"source":{"id":"https://openalex.org/S7407052105","display_name":"Monash University","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.4225/03/59389c064e4a1","doi":"https://doi.org/10.4225/03/59389c064e4a1","is_oa":true,"landing_page_url":"https://doi.org/10.4225/03/59389c064e4a1","pdf_url":null,"source":{"id":"https://openalex.org/S7407052105","display_name":"Monash University","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"doi:10.26180/5090050","doi":"https://doi.org/10.26180/5090050","is_oa":true,"landing_page_url":"https://doi.org/10.26180/5090050","pdf_url":null,"source":{"id":"https://openalex.org/S7407052105","display_name":"Monash University","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Decent work and economic growth","score":0.5899999737739563,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W92361493","https://openalex.org/W655358759","https://openalex.org/W1509779996","https://openalex.org/W1513428519","https://openalex.org/W1664873358","https://openalex.org/W1895939088","https://openalex.org/W1991070260","https://openalex.org/W2012544075","https://openalex.org/W2012944310","https://openalex.org/W2020177048","https://openalex.org/W2108860491","https://openalex.org/W2163432237","https://openalex.org/W2244077552","https://openalex.org/W2317156030","https://openalex.org/W3093065149"],"related_works":["https://openalex.org/W2287250064","https://openalex.org/W3200155627","https://openalex.org/W2794517166","https://openalex.org/W2756513486","https://openalex.org/W1554250263","https://openalex.org/W2137049107","https://openalex.org/W7106520106","https://openalex.org/W7066998366","https://openalex.org/W7218036569","https://openalex.org/W2018999256"],"abstract_inverted_index":{"The":[0,55,105,183,228,400],"purpose":[1],"of":[2,38,66,111,130,139,157,169,175,185,223,296,434,459,490],"this":[3,67,85,91],"paper":[4,56,152],"is":[5,233,267],"to":[6,44,89,134,148,192,243,272,288,292,345,354,363,373,383,392,416,424,440,444,502],"profile":[7,156,184,222,402],"visitors":[8,39],"who":[9,375,379,396],"attended":[10],"Winter":[11],"Wine":[12],"Fest":[13],"(WWFest)":[14],"2003":[15],"and":[16,29,73,77,115,124,164,200,204,216,275,287,294,329,420,436,506],"their":[17,418,422,478],"motivations":[18,344],"for":[19,26,61,79,237,283],"visiting":[20,319],"the":[21,35,45,51,92,145,149,151,158,186,221,224,235,238,251,264,270,297,307,314,316,343,347,361,366,406,432,446,460,484,487],"festival,":[22,315,348],"as":[23,40,42,117,119],"a":[24,59,95,100,154,167,207,247,289,428,465,470],"basis":[25],"informing":[27],"marketing":[28,423,452],"management":[30],"recommendations":[31],"aimed":[32],"at":[33,70],"improving":[34],"festival":[36,236,271,411,451,466,471],"experience":[37],"well":[41,118],"contributing":[43],"literature":[46],"on":[47,144,166,179,306,477],"special":[48],"events":[49,76],"in":[50,84,206,230,342,371],"wine":[52,74,226,280],"tourism":[53,75,449],"industry.":[54],"also":[57],"provides":[58,153],"foundation":[60],"further":[62],"research,":[63],"including":[64],"replication":[65],"study's":[68],"methods":[69],"other":[71,126],"festivals":[72],"suggestions":[78],"exploring":[80],"variables":[81],"not":[82],"included":[83,107],"study.":[86],"In":[87,442],"order":[88,443],"do":[90,364,369],"study":[93],"adopted":[94],"cross-sectional":[96],"survey":[97],"strategy,":[98],"using":[99],"35-item":[101],"on-site":[102],"self-completing":[103],"questionnaire.":[104],"instrument":[106],"slightly":[108],"adapted":[109],"versions":[110],"existing":[112],"motivational":[113,176,407],"scales":[114],"subscales,":[116],"measured":[120],"social":[121,180,308,488],"group":[122,181,309],"membership":[123],"several":[125],"socio-demographic":[127,155],"variables,":[128,170],"many":[129],"which":[131,311],"were":[132,336,380],"designed":[133],"facilitate":[135,503],"comparisons":[136],"with":[137,162,171,320,349,377,388,394,405,427],"Bureau":[138],"Tourism":[140],"Research":[141],"data.":[142],"Based":[143],"273":[146],"respondents":[147],"survey,":[150],"average":[159,265],"respondent":[160],"together":[161,404],"frequencies":[163],"percentages":[165],"number":[168],"some":[172],"multivariate":[173],"analysis":[174],"differences":[177,338,480,485],"based":[178,305,476],"membership.":[182],"'average'":[187],"WWFest":[188],"visitor":[189,266,401],"was":[190],"found":[191],"be":[193,303,355,384,393,454],"female,":[194],"working":[195],"full-time,":[196],"aged":[197],"between":[198,214,339,486],"45":[199],"64":[201],"years":[202],"old,":[203],"living":[205],"household":[208],"that":[209,410,472],"has":[210],"an":[211,457],"annual":[212],"income":[213],"$78,000":[215],"$103,999.":[217],"These":[218],"demographics":[219],"reflect":[220],"`average'":[225],"enthusiast.":[227],"visitor,":[229],"all":[231],"likelihood,":[232],"attending":[234,269,333],"first":[239],"time,":[240],"having":[241],"decided":[242],"visit":[244,313],"it":[245,256],"only":[246,330],"week":[248],"out":[249],"from":[250,261],"event":[252],"after":[253],"hearing":[254],"about":[255,279],"via":[257],"word-of-mouth":[258],"recommendations.":[259],"Travelling":[260],"metropolitan":[262],"Melbourne,":[263],"primarily":[268],"gain":[273],"knowledge":[274],"expand":[276],"his/her":[277],"intellect":[278],"(that":[281],"is,":[282],"cultural":[284],"exploration":[285],"purposes),":[286],"lesser":[290],"extent,":[291],"socialise":[293],"because":[295],"festival's":[298],"novel":[299],"premise.":[300],"Visitors":[301],"can":[302,468],"segmented":[304],"within":[310],"they":[312,498],"largest":[317],"proportion":[318],"friends":[321],"(48%),":[322],"followed":[323],"by":[324,357,456],"couples":[325,491],"(33%),":[326],"families":[327],"(15%)":[328],"four":[331],"percent":[332],"solo.":[334],"There":[335],"significant":[337],"these":[340],"segments":[341],"attend":[346],"family":[350,367],"groups":[351,494],"more":[352,381],"likely":[353,382],"driven":[356],"kinship-related":[358],"motives":[359,386],"(e.g.":[360,391],"opportunity":[362],"something":[365],"could":[368],"together)":[370],"contrast":[372],"those":[374],"visited":[376],"friends,":[378],"express":[385],"associated":[387],"known-group":[389],"socialisation":[390],"others":[395],"enjoy":[397],"similar":[398],"things).":[399],"data":[403],"results":[408],"suggest":[409],"organisers":[412],"should":[413,453],"find":[414],"ways":[415],"differentiate":[417],"product":[419],"improve":[421],"provide":[425],"themselves":[426],"competitive":[429,448],"advantage":[430],"over":[431],"plethora":[433],"leisure":[435],"recreation":[437],"activities":[438],"available":[439],"consumers.":[441],"survive":[445],"increasingly":[447],"industry,":[450],"informed":[455],"understanding":[458],"consumer":[461],"(target":[462],"market).":[463],"If":[464],"organiser":[467],"design":[469],"targets":[473],"particular":[474],"markets":[475],"distinct":[479],"(for":[481],"example,":[482],"targeting":[483],"groupings":[489],"versus":[492,495],"friendship":[493],"families),":[496],"then":[497],"are":[499],"better":[500],"positioned":[501],"favourable":[504],"experiences":[505],"repeat":[507],"visitation":[508],"amongst":[509],"its":[510],"target":[511],"audiences.":[512]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}