{"id":"https://openalex.org/W2181691504","doi":null,"title":"Striving to Be Good: Moral Balance in Consumer Choice","display_name":"Striving to Be Good: Moral Balance in Consumer Choice","publication_year":2005,"publication_date":"2005-01-01","ids":{"openalex":"https://openalex.org/W2181691504","mag":"2181691504"},"language":"en","primary_location":{"id":"mag:2181691504","doi":null,"is_oa":false,"landing_page_url":"https://www.acrwebsite.org/volumes/eacr/vol7/EuropeanVolume7_2.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764410541","display_name":"ACR European Advances","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR European Advances","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091265231","display_name":"Mariam Beruchashvili","orcid":"https://orcid.org/0000-0001-5092-5851","observed_orcids":["https://orcid.org/0000-0001-5092-5851"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mariam Beruchashvili","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-5092-5851","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077656837","display_name":"Linda L. Price","orcid":"https://orcid.org/0000-0002-1746-3066","observed_orcids":["https://orcid.org/0000-0002-1746-3066"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Linda L. Price","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-1746-3066","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5028371031","display_name":"James W. Gentry","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"James W. Gentry","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.32790698,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":94},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.7573000192642212,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.7573000192642212,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.12150000035762787,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14167","display_name":"Consumer behavior in food and health","score":0.022199999541044235,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/moral-balance","display_name":"moral balance","score":0.6579999923706055},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.9380000233650208},{"id":"https://openalex.org/keywords/moral-motivation","display_name":"moral motivation","score":0.48500001430511475},{"id":"https://openalex.org/keywords/self-concept","display_name":"self-concept","score":0.6880000233650208},{"id":"https://openalex.org/keywords/mental-accounting","display_name":"mental accounting","score":0.9359999895095825},{"id":"https://openalex.org/keywords/moral-conflict","display_name":"moral conflict","score":0.503000020980835},{"id":"https://openalex.org/keywords/self-presentation","display_name":"self-presentation","score":0.4560000002384186},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.36399999260902405}],"concepts":[{"id":"https://openalex.org/C200113983","wikidata":"https://www.wikidata.org/wiki/Q48324","display_name":"Morality","level":2,"score":0.7974499464035034},{"id":"https://openalex.org/C168031717","wikidata":"https://www.wikidata.org/wiki/Q1530280","display_name":"Balance (ability)","level":2,"score":0.6805815696716309},{"id":"https://openalex.org/C521332185","wikidata":"https://www.wikidata.org/wiki/Q185816","display_name":"Analogy","level":2,"score":0.6764551997184753},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.6176536083221436},{"id":"https://openalex.org/C2776639384","wikidata":"https://www.wikidata.org/wiki/Q840396","display_name":"Ideal (ethics)","level":2,"score":0.578962504863739},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5752683281898499},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.5175775289535522},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.48042893409729004},{"id":"https://openalex.org/C2993659695","wikidata":"https://www.wikidata.org/wiki/Q6909116","display_name":"Moral order","level":2,"score":0.46051350235939026},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.435148686170578},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.4287590980529785},{"id":"https://openalex.org/C118084267","wikidata":"https://www.wikidata.org/wiki/Q26110","display_name":"Positive economics","level":1,"score":0.36102238297462463},{"id":"https://openalex.org/C190253527","wikidata":"https://www.wikidata.org/wiki/Q295354","display_name":"Law and economics","level":1,"score":0.3356955051422119},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.31840962171554565},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.24827587604522705},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.11437961459159851},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.07666972279548645},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2181691504","doi":null,"is_oa":false,"landing_page_url":"https://www.acrwebsite.org/volumes/eacr/vol7/EuropeanVolume7_2.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764410541","display_name":"ACR European Advances","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR European Advances","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W40668592","https://openalex.org/W146935229","https://openalex.org/W157619959","https://openalex.org/W159960531","https://openalex.org/W1602303253","https://openalex.org/W1974907311","https://openalex.org/W1984696843","https://openalex.org/W1995289891","https://openalex.org/W2023096695","https://openalex.org/W2024140722","https://openalex.org/W2047078193","https://openalex.org/W2060661964","https://openalex.org/W2088801880","https://openalex.org/W2096452841","https://openalex.org/W2100482303","https://openalex.org/W2115430170","https://openalex.org/W2118157947","https://openalex.org/W2137158182","https://openalex.org/W2139759815","https://openalex.org/W2143253734","https://openalex.org/W2151467062","https://openalex.org/W2162153512","https://openalex.org/W2411262449"],"related_works":["https://openalex.org/W152531332","https://openalex.org/W4403217225","https://openalex.org/W2782162541","https://openalex.org/W2188941960","https://openalex.org/W2788010972","https://openalex.org/W2607075220","https://openalex.org/W2062868203","https://openalex.org/W2944142781","https://openalex.org/W4402567610","https://openalex.org/W2362421992"],"abstract_inverted_index":{"Consumers":[0],"pursue":[1],"higher-order":[2],"goals,":[3],"morality":[4],"being":[5],"one":[6],"of":[7,17,23,83],"the":[8,21,54,93],"important":[9],"motivational":[10],"forces.":[11],"Preserving":[12],"a":[13,38,69,84],"morally":[14],"good":[15,85],"sense":[16,82],"self":[18,86],"is":[19,59],"at":[20],"heart":[22],"these":[24],"pursuits.":[25],"When":[26],"faced":[27,63],"with":[28,64],"consumption":[29],"choices":[30],"that":[31,61,73],"evoke":[32],"moral":[33,70,94],"considerations,":[34],"consumers":[35,67],"may":[36],"face":[37],"conflict":[39],"between":[40],"their":[41],"long-term,":[42],"higher":[43],"order":[44],"goals":[45],"and":[46],"shortterm,":[47],"lower-order":[48],"preferences.":[49],"Using":[50],"an":[51,78],"analogy":[52],"to":[53,76,90],"mental":[55],"accounting":[56],"framework,":[57],"it":[58],"proposed":[60],"when":[62],"such":[65],"choices,":[66],"activate":[68],"choice":[71],"calculus":[72],"enables":[74],"them":[75],"maintain":[77],"overall":[79],"positively":[80],"balanced":[81],"should":[87],"they":[88],"choose":[89],"deviate":[91],"from":[92],"ideal.":[95]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}