{"id":"https://openalex.org/W2179068357","doi":null,"title":"Investigating Relationship between Brand Image, Price Discount and Purchase Intention","display_name":"Investigating Relationship between Brand Image, Price Discount and Purchase Intention","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2179068357","mag":"2179068357"},"language":"en","primary_location":{"id":"mag:2179068357","doi":null,"is_oa":false,"landing_page_url":"https://www.iiste.org/Journals/index.php/JMCR/article/download/27179/27862","pdf_url":null,"source":{"id":"https://openalex.org/S2764940710","display_name":"Journal of Marketing and Consumer Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018915825","display_name":"Farshad Faezi Razi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Farshad Faezy Razy","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5009381973","display_name":"Masoud Lajevardi","orcid":"https://orcid.org/0000-0001-9205-0598","observed_orcids":["https://orcid.org/0000-0001-9205-0598"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Masoud Lajevardi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-9205-0598","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.1685146,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"17","issue":null,"first_page":"49","last_page":"56"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7851999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7851999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.11900000274181366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.07760000228881836,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/price-discounts","display_name":"discounts","score":0.9539999961853027},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/product-knowledge","display_name":"product knowledge","score":0.9959999918937683}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.8200176954269409},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6123997569084167},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5665380358695984},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5522751212120056},{"id":"https://openalex.org/C2779055558","wikidata":"https://www.wikidata.org/wiki/Q4956585","display_name":"Brand preference","level":3,"score":0.5493218898773193},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5415596961975098},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5405688285827637},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5263164043426514},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.479742169380188},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4486154615879059},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.4423035979270935},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.4271841049194336},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.42158904671669006},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.414020299911499},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24828186631202698},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.22687092423439026},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.12391087412834167},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08849862217903137},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.08111715316772461},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2179068357","doi":null,"is_oa":false,"landing_page_url":"https://www.iiste.org/Journals/index.php/JMCR/article/download/27179/27862","pdf_url":null,"source":{"id":"https://openalex.org/S2764940710","display_name":"Journal of Marketing and Consumer Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W81387614","https://openalex.org/W1521887607","https://openalex.org/W1987356147","https://openalex.org/W2022092369","https://openalex.org/W2022164837","https://openalex.org/W2031070938","https://openalex.org/W2036389121","https://openalex.org/W2039214061","https://openalex.org/W2046752514","https://openalex.org/W2046994974","https://openalex.org/W2055194045","https://openalex.org/W2071792947","https://openalex.org/W2088788330","https://openalex.org/W2118451146","https://openalex.org/W2134652466","https://openalex.org/W2154486061","https://openalex.org/W2266639535","https://openalex.org/W2318314868","https://openalex.org/W2325520090","https://openalex.org/W2413096729","https://openalex.org/W2415603389"],"related_works":["https://openalex.org/W7099128063","https://openalex.org/W1580679464","https://openalex.org/W2800229302","https://openalex.org/W2293976624","https://openalex.org/W2128278834","https://openalex.org/W7119251334","https://openalex.org/W2901596107","https://openalex.org/W3035513212","https://openalex.org/W1537549367","https://openalex.org/W4407672396"],"abstract_inverted_index":{"Brand":[0,159],"management":[1,20],"has":[2,83],"become":[3],"increasingly":[4],"important,":[5],"given":[6],"the":[7,11,53,146],"rapid":[8],"change":[9],"of":[10,16,35,49],"global":[12],"market":[13,32],"and":[14,27,74,88,94,107,126,131,136,139,151],"elevation":[15],"competition.":[17],"Effective":[18],"brand":[19,72,92,124],"creates":[21],"clear":[22],"product":[23,40,50,75,90,95,129,134,149],"differentiation,":[24],"consumer":[25],"preference":[26],"loyalty,":[28],"resulting":[29],"in":[30],"broadening":[31],"share.":[33],"Most":[34],"previous":[36],"studies":[37],"either":[38],"take":[39],"knowledge":[41,51,76,96,130,135,150],"as":[42,57,97,104],"a":[43,105],"moderator,":[44],"or":[45],"involve":[46],"varying":[47],"degree":[48],"on":[52,110],"consumers\u2019":[54],"perceived":[55],"evaluation":[56],"an":[58,86],"influential":[59],"factor.":[60],"It":[61],"is":[62],"rare":[63],"to":[64,145],"come":[65],"across":[66],"research":[67,82,109],"that":[68,116],"discusses":[69],"how":[70],"both":[71,85],"image":[73,93,125],"affect":[77],"purchase":[78,111,127,132,137,152],"intention.":[79,112,153],"Thus,":[80],"this":[81],"chosen":[84],"intrinsic":[87],"extrinsic":[89],"cue":[91],"independent":[98],"variables":[99],"while":[100],"using":[101],"price":[102],"discount":[103],"moderator":[106],"conducted":[108],"The":[113],"results":[114],"show":[115],"There":[117],"are":[118],"significant":[119],"differences":[120],"within":[121],"correlations":[122],"between":[123,148],"intention,":[128,133],"intention":[138],"Price":[140,161],"discounts":[141],"contribute":[142],"no":[143],"interference":[144],"correlation":[147],"Keywords:":[157],"Image,":[160],"Discount,":[162],"Purchase":[163],"Intention,":[164],"Product":[165],"Knowledge":[166]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
