{"id":"https://openalex.org/W2175601423","doi":null,"title":"Decisions and desire.","display_name":"Decisions and desire.","publication_year":2006,"publication_date":"2006-01-01","ids":{"openalex":"https://openalex.org/W2175601423","mag":"2175601423","pmid":"https://pubmed.ncbi.nlm.nih.gov/16447368"},"language":"en","primary_location":{"id":"pmid:16447368","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/16447368","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Harvard business review","raw_type":"Journal Article"},"volume":null,"type":"article","indexed_in":["pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053076148","display_name":"Gardiner Morse","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I136199984","display_name":"Harvard University","ror":"https://ror.org/03vek6s52","country_code":"US","type":"education","lineage":["https://openalex.org/I136199984"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Gardiner Morse","raw_affiliation_strings":["gmorse@hbsp.harvard.edu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"gmorse@hbsp.harvard.edu","institution_ids":["https://openalex.org/I136199984"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5053076148"],"corresponding_institution_ids":["https://openalex.org/I136199984"],"apc_list":null,"apc_paid":null,"fwci":2.8995,"has_fulltext":false,"cited_by_count":48,"citation_normalized_percentile":{"value":0.91705882,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"84","issue":"1","first_page":"42, 44","last_page":"51, 132"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.6758000254631042,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.6758000254631042,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10042","display_name":"Neural and Behavioral Psychology Studies","score":0.3208000063896179,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10056","display_name":"Neurotransmitter Receptor Influence on Behavior","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/2804","display_name":"Cellular and Molecular Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/decision-making","display_name":"decision-making","score":0.9959999918937683},{"id":"https://openalex.org/keywords/emotions-in-decision-making","display_name":"emotional decision-making","score":0.6510000228881836},{"id":"https://openalex.org/keywords/reward-systems","display_name":"reward systems","score":0.6660000085830688},{"id":"https://openalex.org/keywords/rational-decision-making","display_name":"rational decision-making","score":0.5889999866485596}],"concepts":[{"id":"https://openalex.org/C2777375102","wikidata":"https://www.wikidata.org/wiki/Q208351","display_name":"Disgust","level":3,"score":0.731628954410553},{"id":"https://openalex.org/C2777113389","wikidata":"https://www.wikidata.org/wiki/Q208195","display_name":"Pleasure","level":2,"score":0.6958014965057373},{"id":"https://openalex.org/C2780573756","wikidata":"https://www.wikidata.org/wiki/Q977433","display_name":"Wonder","level":2,"score":0.666997492313385},{"id":"https://openalex.org/C176777502","wikidata":"https://www.wikidata.org/wiki/Q4774623","display_name":"Anticipation (artificial intelligence)","level":2,"score":0.5495181083679199},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5421456098556519},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.48198169469833374},{"id":"https://openalex.org/C50817715","wikidata":"https://www.wikidata.org/wiki/Q79895177","display_name":"Regret","level":2,"score":0.4736964702606201},{"id":"https://openalex.org/C177291462","wikidata":"https://www.wikidata.org/wiki/Q423038","display_name":"Active listening","level":2,"score":0.4522829055786133},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.4076739549636841},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3819408416748047},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.20724231004714966},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19475057721138},{"id":"https://openalex.org/C2779302386","wikidata":"https://www.wikidata.org/wiki/Q79871","display_name":"Anger","level":2,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D001921","descriptor_name":"Brain","qualifier_ui":"Q000502","qualifier_name":"physiology","is_major_topic":true},{"descriptor_ui":"D003657","descriptor_name":"Decision Making","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D012201","descriptor_name":"Reward","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D012306","descriptor_name":"Risk","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D014481","descriptor_name":"United States","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false}],"locations_count":2,"locations":[{"id":"pmid:16447368","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/16447368","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Harvard business review","raw_type":"Journal Article"},{"id":"mag:2175601423","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/16447368","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"PubMed","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/16","score":0.7900000214576721,"display_name":"Peace, justice, and strong institutions"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2992331092","https://openalex.org/W3016702280","https://openalex.org/W2770968556","https://openalex.org/W3119095181","https://openalex.org/W3194660628","https://openalex.org/W2804497554","https://openalex.org/W2077151322","https://openalex.org/W7099768394","https://openalex.org/W7126468227","https://openalex.org/W2289205583"],"abstract_inverted_index":{"When":[0],"we":[1,11,39,43,175,250,254,259],"make":[2,255],"decisions,":[3,236,256],"we're":[4,23],"not":[5,68,105],"always":[6,214],"in":[7,94,133,138,149,202,242],"charge.":[8],"One":[9],"moment":[10],"hotheadedly":[12],"let":[13],"our":[14,56,111,117,198,210,217,220,225],"emotions":[15],"get":[16,61],"the":[17,21,62,92,130,134,150,159,165,190,194,257],"better":[18,258],"of":[19,34,153,167,197],"us;":[20],"next,":[22],"paralyzed":[24],"by":[25,109,178],"uncertainty.":[26],"Then":[27],"we'll":[28],"pull":[29],"a":[30,106,179],"brilliant":[31],"decision":[32,49,203,244],"out":[33],"thin":[35],"air--and":[36],"wonder":[37],"how":[38,48,253],"did":[40],"it.":[41],"Though":[42],"may":[44,67],"have":[45,80,125],"no":[46],"idea":[47],"making":[50,154,245],"happens,":[51],"neuroscientists":[52,101],"peering":[53],"deep":[54],"into":[55],"brains":[57,113,201,212,222],"are":[58,102],"beginning":[59],"to":[60,73,120,140,164,229],"picture.":[63],"What":[64],"they're":[65],"finding":[66,103],"be":[69],"what":[70],"you":[71],"want":[72],"hear,":[74],"but":[75],"it's":[76],"worth":[77],"listening.":[78],"We":[79],"dog":[81,221],"brains,":[82],"basically,":[83],"with":[84,116,172],"human":[85],"cortexes":[86,119],"stuck":[87],"on":[88],"top.":[89],"By":[90],"watching":[91],"brain":[93,135],"action":[95],"as":[96,246],"it":[97],"deliberates":[98],"and":[99,144],"decides,":[100],"that":[104,110,129,136,162,192,209],"second":[107],"goes":[108],"animal":[112,200],"aren't":[114],"conferring":[115],"modern":[118],"influence":[121],"their":[122],"choices.":[123],"Scientists":[124],"discovered,":[126],"for":[127],"example,":[128],"\"reward\"":[131],"circuits":[132,161],"activate":[137],"response":[139],"cocaine,":[141],"chocolate,":[142],"sex,":[143],"music":[145],"also":[146,170,207],"find":[147],"pleasure":[148],"mere":[151],"anticipation":[152],"money--or":[155],"getting":[156],"revenge.":[157],"And":[158],"\"aversion\"":[160],"react":[163],"threat":[166],"physical":[168],"pain":[169],"respond":[171],"disgust":[173],"when":[174],"feel":[176],"cheated":[177],"partner.":[180],"In":[181],"this":[182],"article,":[183],"HBR":[184],"senior":[185],"editor":[186],"Gardiner":[187],"Morse":[188],"describes":[189],"experiments":[191],"illuminate":[193],"aggressive":[195],"participation":[196],"emotion-driven":[199],"making.":[204],"This":[205],"research":[206],"shows":[208],"emotional":[211],"needn't":[213],"operate":[215],"beneath":[216],"radar.":[218],"While":[219],"sometimes":[223],"hijack":[224],"higher":[226],"cognitive":[227],"functions":[228],"drive":[230],"bad,":[231],"or":[232],"at":[233],"least":[234],"illogical,":[235],"they":[237],"play":[238],"an":[239],"important":[240],"part":[241],"rational":[243],"well.":[247],"The":[248],"more":[249],"understand":[251],"about":[252],"can":[260],"manage":[261],"them.":[262]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2012,"cited_by_count":6}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}