{"id":"https://openalex.org/W2174321807","doi":"https://doi.org/10.19168/jyu.60339","title":"PERMISSION BASED MOBILE MARKETING AND SMS AD AVOIDANCE","display_name":"PERMISSION BASED MOBILE MARKETING AND SMS AD AVOIDANCE","publication_year":2011,"publication_date":"2011-06-01","ids":{"openalex":"https://openalex.org/W2174321807","doi":"https://doi.org/10.19168/jyu.60339","mag":"2174321807"},"language":"en","primary_location":{"id":"pmh:oai:dergipark.org.tr:article/203042","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/jyasar/issue/19133/203042","pdf_url":"https://dergipark.org.tr/tr/pub/jyasar/issue/19133/203042","source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://dergipark.org.tr/tr/pub/jyasar/issue/19133/203042","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018361273","display_name":"Hasan Kemal S\u00fcher","orcid":"https://orcid.org/0000-0002-0406-383X","observed_orcids":["https://orcid.org/0000-0002-0406-383X"]},"institutions":[{"id":"https://openalex.org/I128277893","display_name":"Bah\u00e7e\u015fehir University","ror":"https://ror.org/00yze4d93","country_code":"TR","type":"education","lineage":["https://openalex.org/I128277893"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"H. Kemal Suhern. Bilge Ispir","raw_affiliation_strings":["Bah\u00e7e\u015fehir University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bah\u00e7e\u015fehir University","institution_ids":["https://openalex.org/I128277893"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5018361273"],"corresponding_institution_ids":["https://openalex.org/I128277893"],"apc_list":null,"apc_paid":null,"fwci":3.7107,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.94005062,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5365999937057495,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5365999937057495,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.42649999260902405,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.007600000128149986,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":0.6940000057220459},{"id":"https://openalex.org/keywords/sms-advertising","display_name":"SMS advertising","score":0.9950000047683716},{"id":"https://openalex.org/keywords/advertising-avoidance","display_name":"advertising avoidance","score":0.7630000114440918}],"concepts":[{"id":"https://openalex.org/C2779089604","wikidata":"https://www.wikidata.org/wiki/Q7169333","display_name":"Permission","level":2,"score":0.7983886003494263},{"id":"https://openalex.org/C2986582350","wikidata":"https://www.wikidata.org/wiki/Q1539329","display_name":"Mobile marketing","level":3,"score":0.5277324914932251},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5108182430267334},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3989608883857727},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38934993743896484},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.36283910274505615},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34145790338516235},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.22255045175552368},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11811599135398865},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.07736650109291077}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:dergipark.org.tr:article/203042","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/jyasar/issue/19133/203042","pdf_url":"https://dergipark.org.tr/tr/pub/jyasar/issue/19133/203042","source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2174321807","doi":"https://doi.org/10.19168/jyu.60339","is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/jyasar/issue/19133/203042","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"DergiPark (Istanbul University)","raw_type":null},{"id":"pmh:oai:dergipark.gov.tr:article/203042","doi":"https://doi.org/10.19168/jyu.60339","is_oa":false,"landing_page_url":"http://dergipark.gov.tr/jyasar/issue/19133/203042","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\\n Volume: 6, Issue: 21\\n \\n","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:dergipark.org.tr:article/203042","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/jyasar/issue/19133/203042","pdf_url":"https://dergipark.org.tr/tr/pub/jyasar/issue/19133/203042","source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2174321807.pdf","grobid_xml":"https://content.openalex.org/works/W2174321807.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W122659387","https://openalex.org/W658382479","https://openalex.org/W1504931451","https://openalex.org/W1512841346","https://openalex.org/W1524719444","https://openalex.org/W1601443883","https://openalex.org/W1972025326","https://openalex.org/W1975425307","https://openalex.org/W1977068236","https://openalex.org/W1988400974","https://openalex.org/W2023505872","https://openalex.org/W2027781430","https://openalex.org/W2055577523","https://openalex.org/W2064463061","https://openalex.org/W2066587147","https://openalex.org/W2093854040","https://openalex.org/W2094025873","https://openalex.org/W2147079143","https://openalex.org/W2153532197","https://openalex.org/W2172185167","https://openalex.org/W2601246511"],"related_works":["https://openalex.org/W2748513728","https://openalex.org/W7098238296","https://openalex.org/W2299911732","https://openalex.org/W2055577523","https://openalex.org/W7017583751","https://openalex.org/W2112228101","https://openalex.org/W1487673697","https://openalex.org/W7095223432","https://openalex.org/W4283590450","https://openalex.org/W1810203537"],"abstract_inverted_index":{"The":[0],"authors":[1],"examined":[2],"the":[3,11,19,46,49,55,59,90,95],"relationship":[4,71],"between":[5,72],"permission":[6,73,96],"to":[7,74],"SMS":[8,14,75,81],"Advertising":[9,15,76,82],"and":[10,31,51,69,77],"types":[12,21,79],"of":[13,22,36,48,80],"Avoidance.This":[16],"research":[17],"covers":[18],"three":[20],"advertising":[23],"avoidance:":[24],"cognitive":[25],"ad":[26,29,33,85],"avoidance,":[27,30],"affective":[28,84],"behavioral":[32],"avoidance.A":[34],"survey":[35],"441":[37],"respondents":[38],"chosen":[39],"with":[40,94],"convenience":[41],"sampling":[42],"method":[43],"was":[44],"conducted.At":[45],"end":[47],"Regression":[50],"MANOVA":[52],"analysis":[53],"on":[54],"data":[56],"resulting":[57],"from":[58],"survey,":[60],"it":[61],"is":[62,66,87],"discovered":[63],"that":[64],"there":[65],"a":[67],"negative":[68],"significant":[70],"all":[78],"Avoidance.The":[83],"avoidance":[86],"found":[88],"as":[89],"highest":[91],"explained":[92],"variance":[93],"variable.":[97]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
