{"id":"https://openalex.org/W2173714075","doi":"https://doi.org/10.2501/ijmr-2015-061","title":"Using Choice Experiments to Find Double Jeopardy Patterns","display_name":"Using Choice Experiments to Find Double Jeopardy Patterns","publication_year":2015,"publication_date":"2015-09-01","ids":{"openalex":"https://openalex.org/W2173714075","doi":"https://doi.org/10.2501/ijmr-2015-061","mag":"2173714075"},"language":"en","primary_location":{"id":"doi:10.2501/ijmr-2015-061","doi":"https://doi.org/10.2501/ijmr-2015-061","is_oa":false,"landing_page_url":"https://doi.org/10.2501/ijmr-2015-061","pdf_url":null,"source":{"id":"https://openalex.org/S162526994","display_name":"International Journal of Market Research","issn_l":"1470-7853","issn":["1470-7853","2515-2173"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Market Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077491689","display_name":"Luke Greenacre","orcid":"https://orcid.org/0000-0002-6029-6523","observed_orcids":["https://orcid.org/0000-0002-6029-6523"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"Luke Greenacre","raw_affiliation_strings":["Ehrenberg-Bass Institute for Marketing Science, University of South Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ehrenberg-Bass Institute for Marketing Science, University of South Australia","institution_ids":["https://openalex.org/I170239107"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066851468","display_name":"Arry Tanusondjaja","orcid":"https://orcid.org/0000-0002-8442-6775","observed_orcids":["https://orcid.org/0000-0002-8442-6775"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Arry Tanusondjaja","raw_affiliation_strings":["Ehrenberg-Bass Institute for Marketing Science, University of South Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ehrenberg-Bass Institute for Marketing Science, University of South Australia","institution_ids":["https://openalex.org/I170239107"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009358677","display_name":"Steven Dunn","orcid":"https://orcid.org/0000-0002-5649-7090","observed_orcids":["https://orcid.org/0000-0002-5649-7090"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Steven Dunn","raw_affiliation_strings":["Ehrenberg-Bass Institute for Marketing Science, University of South Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ehrenberg-Bass Institute for Marketing Science, University of South Australia","institution_ids":["https://openalex.org/I170239107"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087745759","display_name":"Bill Page","orcid":"https://orcid.org/0000-0002-7864-2236","observed_orcids":["https://orcid.org/0000-0002-7864-2236"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Bill Page","raw_affiliation_strings":["Ehrenberg-Bass Institute for Marketing Science, University of South Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ehrenberg-Bass Institute for Marketing Science, University of South Australia","institution_ids":["https://openalex.org/I170239107"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5077491689"],"corresponding_institution_ids":["https://openalex.org/I170239107"],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":0.8286,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.85985088,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"57","issue":"5","first_page":"743","last_page":"758"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8925999999046326,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8925999999046326,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.0925000011920929,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/double-jeopardy","display_name":"double jeopardy","score":0.968999981880188},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.7229999899864197},{"id":"https://openalex.org/keywords/discrete-choice-experiment","display_name":"discrete choice experiment","score":0.859000027179718},{"id":"https://openalex.org/keywords/brand-size","display_name":"brand size","score":0.4560000002384186}],"concepts":[{"id":"https://openalex.org/C2780230267","wikidata":"https://www.wikidata.org/wiki/Q5253920","display_name":"Double jeopardy","level":2,"score":0.9718062877655029},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6207882165908813},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.5955796241760254},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4596978425979614},{"id":"https://openalex.org/C6422946","wikidata":"https://www.wikidata.org/wiki/Q857354","display_name":"Panel data","level":2,"score":0.44690367579460144},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3991239368915558},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34288907051086426},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.3254573345184326},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.29809534549713135},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.2822255492210388},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.2501/ijmr-2015-061","doi":"https://doi.org/10.2501/ijmr-2015-061","is_oa":false,"landing_page_url":"https://doi.org/10.2501/ijmr-2015-061","pdf_url":null,"source":{"id":"https://openalex.org/S162526994","display_name":"International Journal of Market Research","issn_l":"1470-7853","issn":["1470-7853","2515-2173"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Market Research","raw_type":"journal-article"},{"id":"pmh:oai:digital.library.adelaide.edu.au:1959.8/159753","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/1959.8/159753","pdf_url":null,"source":{"id":"https://openalex.org/S4306401835","display_name":"Adelaide Research & Scholarship (AR&S) (University of Adelaide)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I5681781","host_organization_name":"The University of Adelaide","host_organization_lineage":["https://openalex.org/I5681781"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://doi.org/10.2501/IJMR-2015-061","raw_type":"Journal article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W1963737542","https://openalex.org/W1967891299","https://openalex.org/W1979858536","https://openalex.org/W1980742871","https://openalex.org/W1990427956","https://openalex.org/W1995366420","https://openalex.org/W2026802516","https://openalex.org/W2038308494","https://openalex.org/W2039621939","https://openalex.org/W2057524165","https://openalex.org/W2067738659","https://openalex.org/W2074987941","https://openalex.org/W2077408629","https://openalex.org/W2083863434","https://openalex.org/W2099773105","https://openalex.org/W2117732434","https://openalex.org/W2155333672","https://openalex.org/W2178030545","https://openalex.org/W2316823110","https://openalex.org/W2325981982","https://openalex.org/W2327296660","https://openalex.org/W2335795712","https://openalex.org/W2523479672","https://openalex.org/W2797060439","https://openalex.org/W4238050481"],"related_works":["https://openalex.org/W2327296660","https://openalex.org/W2734635068","https://openalex.org/W1995366420","https://openalex.org/W1551344286","https://openalex.org/W4386731557","https://openalex.org/W2771055127","https://openalex.org/W6991134372","https://openalex.org/W2069061975","https://openalex.org/W3169939526","https://openalex.org/W7042959752"],"abstract_inverted_index":{"Double":[0],"jeopardy":[1,36,82,123],"is":[2,105],"one":[3],"of":[4,10,47,61,89,152],"the":[5,45,92,97,150],"most":[6],"important":[7],"empirical":[8],"patterns":[9,37,83],"consumer":[11,39,153],"brand":[12],"purchase":[13,154],"behaviour.":[14],"It":[15],"asserts":[16],"that":[17,84,107],"large":[18,59],"brands":[19],"benefit":[20],"from":[21],"having":[22],"more":[23,29],"consumers":[24],"who":[25],"are":[26],"also":[27],"generally":[28],"loyal.":[30],"Traditional":[31],"methods":[32,52],"for":[33,68,79],"detecting":[34,80],"double":[35,81,122,141],"in":[38,96,156],"purchasing":[40],"behaviour":[41,155],"rely":[42],"heavily":[43],"on":[44],"availability":[46],"panel":[48],"data.":[49,90],"Although":[50],"alternative":[51],"have":[53],"been":[54],"proposed,":[55],"these":[56],"too":[57],"require":[58],"quantities":[60],"data,":[62],"making":[63],"them":[64,144],"costly":[65],"to":[66,99,116,121,134,140,145],"implement":[67],"many":[69],"managers":[70,147],"and":[71,131],"researchers.":[72],"This":[73,125],"study":[74],"proposes":[75],"a":[76,137],"new":[77,102],"method":[78,133],"requires":[85],"only":[86],"small":[87],"samples":[88],"Using":[91],"instant":[93],"coffee":[94],"market":[95,138],"US":[98],"test":[100,135],"this":[101],"method,":[103],"it":[104],"shown":[106],"repeated":[108],"discrete":[109],"choice":[110],"experiments":[111],"can":[112],"produce":[113],"proximate":[114],"measures":[115],"those":[117],"used":[118],"as":[119],"inputs":[120],"calculations.":[124],"approach":[126],"gives":[127],"researchers":[128],"an":[129],"economical":[130],"easy":[132],"whether":[136],"conforms":[139],"jeopardy,":[142],"allowing":[143],"keep":[146],"informed":[148],"about":[149],"properties":[151],"their":[157],"markets.":[158]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}