{"id":"https://openalex.org/W2172918002","doi":"https://doi.org/10.28932/jmm.v6i1.226","title":"Brand Trust dalam Konteks Loyalitas Merek: Peran Karakteristik Merek, Krakteristik Perusahaan, dan Karakteristik Hubungan Pelanggan-Merek","display_name":"Brand Trust dalam Konteks Loyalitas Merek: Peran Karakteristik Merek, Krakteristik Perusahaan, dan Karakteristik Hubungan Pelanggan-Merek","publication_year":2010,"publication_date":"2010-12-13","ids":{"openalex":"https://openalex.org/W2172918002","doi":"https://doi.org/10.28932/jmm.v6i1.226","mag":"2172918002"},"language":"id","primary_location":{"id":"mag:2172918002","doi":"https://doi.org/10.28932/jmm.v6i1.226","is_oa":true,"landing_page_url":"http://journal.maranatha.edu/index.php/jmm/article/view/226","pdf_url":null,"source":{"id":"https://openalex.org/S4210198344","display_name":"Jurnal Manajemen Maranatha","issn_l":"1411-9293","issn":["1411-9293","2579-4094"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I146087005","host_organization_name":"Maranatha Christian University","host_organization_lineage":["https://openalex.org/I146087005"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Manajemen Maranatha","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journal.maranatha.edu/index.php/jmm/article/view/226","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045214332","display_name":"Rully Arlan Tjahyadi","orcid":"https://orcid.org/0000-0002-0897-5940","observed_orcids":["https://orcid.org/0000-0002-0897-5940"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Rully Arlan Tjahyadi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5045214332"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.9587,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.92745257,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"6","issue":"1","first_page":"65","last_page":"78"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6685000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6685000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.3190999925136566,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.004699999932199717,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.9929999709129333},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-attributes","display_name":"brand attributes","score":0.7950000166893005},{"id":"https://openalex.org/keywords/firm-characteristics","display_name":"firm characteristics","score":0.9660000205039978},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.8510000109672546},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.7639999985694885},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8029999732971191},{"id":"https://openalex.org/keywords/repeat-purchase","display_name":"repeat purchase","score":0.8019999861717224},{"id":"https://openalex.org/keywords/word-of-mouth-recommendation","display_name":"word-of-mouth recommendation","score":0.722000002861023}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7405682802200317},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.6808085441589355},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6212135553359985},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5298570990562439},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5297269225120544},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5198931694030762},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5159838795661926},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.46223053336143494},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.45901668071746826},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.43377557396888733},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4198876619338989},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.19431331753730774},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.11947542428970337},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.09840703010559082},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2172918002","doi":"https://doi.org/10.28932/jmm.v6i1.226","is_oa":true,"landing_page_url":"http://journal.maranatha.edu/index.php/jmm/article/view/226","pdf_url":null,"source":{"id":"https://openalex.org/S4210198344","display_name":"Jurnal Manajemen Maranatha","issn_l":"1411-9293","issn":["1411-9293","2579-4094"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I146087005","host_organization_name":"Maranatha Christian University","host_organization_lineage":["https://openalex.org/I146087005"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Manajemen Maranatha","raw_type":null}],"best_oa_location":{"id":"mag:2172918002","doi":"https://doi.org/10.28932/jmm.v6i1.226","is_oa":true,"landing_page_url":"http://journal.maranatha.edu/index.php/jmm/article/view/226","pdf_url":null,"source":{"id":"https://openalex.org/S4210198344","display_name":"Jurnal Manajemen Maranatha","issn_l":"1411-9293","issn":["1411-9293","2579-4094"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I146087005","host_organization_name":"Maranatha Christian University","host_organization_lineage":["https://openalex.org/I146087005"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Manajemen Maranatha","raw_type":null},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W125662071","https://openalex.org/W1530677745","https://openalex.org/W2403232699","https://openalex.org/W2031541840","https://openalex.org/W569014042","https://openalex.org/W2253366871","https://openalex.org/W2610505487","https://openalex.org/W3194513584","https://openalex.org/W2269698659","https://openalex.org/W2626973016"],"abstract_inverted_index":{"Brand":[0],"loyalty":[1,4,42],"or":[2],"customer":[3,50],"is":[5,87,90,140],"an":[6],"important":[7,88],"concept":[8],"for":[9,17],"many":[10,15],"company,":[11,19],"it":[12],"can":[13,33,102],"brings":[14],"benefits":[16],"the":[18,27,47,59,95,128,145],"such":[20,76],"as":[21,77],"repeat":[22],"purchase":[23],"and":[24,31,89,116,152],"recommendation":[25],"of":[26,40,49,69,97,111,124,130,137,147],"brands":[28],"to":[29,62,71,141,153,159],"others,":[30],"then":[32],"reduce":[34],"marketing":[35,64],"costs.":[36],"The":[37,135],"existing":[38],"literature":[39],"brand":[41,78,86,98,107,112,125,160],"has":[43,65],"been":[44],"focused":[45],"on":[46],"roles":[48],"satisfaction":[51],"guiding":[52],"their":[53],"subsequent":[54],"actions.":[55],"In":[56],"this":[57,138],"context,":[58],"shifting":[60],"emphasis":[61],"relational":[63],"devoted":[66],"a":[67,85,91,106,109,133,150],"lot":[68],"effort":[70],"analyze":[72],"how":[73,155],"other":[74],"constructs":[75],"trust":[79,104,131,148,157],"predict":[80],"future":[81],"intentions.":[82],"Trust":[83],"in":[84,94,105,127,132,149],"main":[92],"factor":[93],"development":[96,129,146],"loyalty.":[99,161],"Factors":[100],"that":[101,156],"influence":[103],"include":[108],"number":[110],"characteristics,":[113,115],"company":[114],"consumer-brand":[117],"characteristics.":[118],"Marketers":[119],"should,":[120],"therefore,":[121],"take":[122],"consideration":[123],"factors":[126,143],"brand.":[134],"focus":[136],"paper":[139],"discuss":[142],"affecting":[144],"brands,":[151],"represent":[154],"affect":[158]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
