{"id":"https://openalex.org/W2170127458","doi":"https://doi.org/10.1080/10350330125030","title":"Stealing the Signs: A Semiotic Analysis of the Changing Nature of Professional Sports Logos","display_name":"Stealing the Signs: A Semiotic Analysis of the Changing Nature of Professional Sports Logos","publication_year":2001,"publication_date":"2001-04-01","ids":{"openalex":"https://openalex.org/W2170127458","doi":"https://doi.org/10.1080/10350330125030","mag":"2170127458"},"language":"en","primary_location":{"id":"doi:10.1080/10350330125030","doi":"https://doi.org/10.1080/10350330125030","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10350330125030","pdf_url":null,"source":{"id":"https://openalex.org/S70675402","display_name":"Social Semiotics","issn_l":"1035-0330","issn":["1035-0330","1470-1219"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Semiotics","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031476280","display_name":"Ron Bishop","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ron Bishop","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5031476280"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.158,"has_fulltext":false,"cited_by_count":35,"citation_normalized_percentile":{"value":0.93418812,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"11","issue":"1","first_page":"23","last_page":"41"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.365200012922287,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.365200012922287,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10942","display_name":"Sports, Gender, and Society","score":0.2937000095844269,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13250","display_name":"Semiotics and Representation Studies","score":0.2563000023365021,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-branding","display_name":"sports branding","score":0.6579999923706055},{"id":"https://openalex.org/keywords/semiotics","display_name":"semiotics","score":0.5649999976158142},{"id":"https://openalex.org/keywords/fan-identity","display_name":"fan identity","score":0.46799999475479126},{"id":"https://openalex.org/keywords/sports-fandom","display_name":"sports fandom","score":0.375},{"id":"https://openalex.org/keywords/eyeglasses","display_name":"spectacle","score":0.5630000233650208},{"id":"https://openalex.org/keywords/consumerism","display_name":"consumerism","score":0.4659999907016754},{"id":"https://openalex.org/keywords/licensed-merchandise","display_name":"licensed merchandise","score":0.6349999904632568},{"id":"https://openalex.org/keywords/television","display_name":"television","score":0.39899998903274536},{"id":"https://openalex.org/keywords/jean-baudrillard","display_name":"Jean Baudrillard","score":0.7379999756813049},{"id":"https://openalex.org/keywords/guy-debord","display_name":"Guy Debord","score":0.9129999876022339},{"id":"https://openalex.org/keywords/jameson","display_name":"Jameson","score":0.9440000057220459},{"id":"https://openalex.org/keywords/interpellation","display_name":"interpellation","score":0.7360000014305115},{"id":"https://openalex.org/keywords/status-symbols","display_name":"status symbols","score":0.4950000047683716},{"id":"https://openalex.org/keywords/visual-culture","display_name":"visual culture","score":0.30300000309944153}],"concepts":[{"id":"https://openalex.org/C150506046","wikidata":"https://www.wikidata.org/wiki/Q6667822","display_name":"Logos Bible Software","level":2,"score":0.871982753276825},{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.7302455306053162},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.5436595678329468},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5227908492088318},{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.4885595738887787},{"id":"https://openalex.org/C2779742141","wikidata":"https://www.wikidata.org/wiki/Q7575076","display_name":"Spectacle","level":2,"score":0.4671200215816498},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.41727519035339355},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.33293282985687256},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.3329296112060547},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3294545114040375},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.15083736181259155},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.15075290203094482},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1421934962272644},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.13201522827148438},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.12956279516220093},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10549908876419067},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/10350330125030","doi":"https://doi.org/10.1080/10350330125030","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10350330125030","pdf_url":null,"source":{"id":"https://openalex.org/S70675402","display_name":"Social Semiotics","issn_l":"1035-0330","issn":["1035-0330","1470-1219"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Semiotics","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.468.8834","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.468.8834","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://users.ipfw.edu/tankel/Syllabi/Spring2004/COM 507/sportslogos.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W162160164","https://openalex.org/W580688222","https://openalex.org/W1500952994","https://openalex.org/W1511613553","https://openalex.org/W1524757637","https://openalex.org/W1969711819","https://openalex.org/W1973677637","https://openalex.org/W2101399410","https://openalex.org/W2103917930","https://openalex.org/W2563391372","https://openalex.org/W2934924803","https://openalex.org/W3143084320","https://openalex.org/W4238481170","https://openalex.org/W4240719208"],"related_works":["https://openalex.org/W7113394045","https://openalex.org/W2799365938","https://openalex.org/W2143450807","https://openalex.org/W3153932145","https://openalex.org/W4403606255","https://openalex.org/W3119813302","https://openalex.org/W40298444","https://openalex.org/W988318419","https://openalex.org/W4409385317","https://openalex.org/W3112414372"],"abstract_inverted_index":{"This":[0],"paper":[1],"explores":[2],"the":[3,13,41,55,64,94,102,105,124,128,137,153,157,175,181,233],"changing":[4],"nature":[5],"of":[6,15,37,50,58,87,104,117,127,136,227],"professional":[7,29],"sports":[8,30],"logos,":[9],"using":[10],"semiotics":[11],"and":[12,21,54,68,77,139,166,178,196,213,223],"work":[14],"postmodern":[16],"writers":[17],"like":[18],"Baudrillard,":[19],"Debord,":[20],"Jameson":[22],"as":[23,130],"its":[24,140,167],"theoretical":[25],"framework.":[26],"Brandishing":[27],"a":[28,35,146,164,206,209],"team's":[31],"logo":[32,158],"was":[33],"once":[34],"sign":[36],"allegiance;":[38],"it":[39],"signified":[40],"person's":[42],"love":[43],"for":[44],"his/her":[45],"favorite":[46],"team.":[47,69,182],"A":[48],"number":[49],"forces,":[51],"including":[52],"television":[53],"aggressive":[56],"marketing":[57],"sports-related":[59],"collectibles,":[60],"have":[61,109,184,204],"indelibly":[62],"changed":[63],"relationship":[65],"between":[66],"fan":[67,207],"On":[70],"one":[71],"level,":[72,99],"logos":[73,86,100],"\u2018imply":[74],"social":[75,78],"rapport":[76],"power\u2019":[79],"(Baudrillard":[80],"1983:":[81],"88).":[82],"Wearing":[83],"culturally":[84,88],"endorsed":[85,89],"teams":[90,203],"guarantees":[91],"status":[92],"to":[93,112,143,159,194,197],"wearer.":[95],"But,":[96],"on":[97],"another":[98],"reveal":[101],"diminution":[103],"fan's":[106],"role.":[107],"Fans":[108],"been":[110,149],"reduced":[111],"buying":[113],"an":[114,187],"endless":[115],"stream":[116],"team-related":[118],"products,":[119],"our":[120],"actions":[121],"\u2018channeled":[122],"into":[123],"global":[125],"construction":[126],"spectacle\u2019,":[129],"Debord":[131],"would":[132],"argue.":[133],"The":[134],"uniqueness":[135],"logo,":[138],"original":[141],"reference":[142],"connection":[144],"with":[145,163,214],"team,":[147],"has":[148],"erased.":[150],"Where":[151],"in":[152],"past":[154],"fans":[155,193],"used":[156],"trumpet":[160],"their":[161,198],"\u2018contact\u2019":[162,169],"team":[165],"players,":[168],"today":[170],"is":[171],"achieved":[172],"by":[173,180,220,224],"purchasing":[174],"goods":[176],"manufactured":[177],"licensed":[179],"Teams":[183],"successfully":[185],"constructed":[186],"anti-player,":[188],"pro-sport":[189],"discourse":[190],"that":[191],"binds":[192],"them":[195],"products.":[199],"As":[200],"Coombe":[201],"suggests,":[202],"interpellated":[205],"\u2018with":[208],"more":[210,215],"visual":[211,225],"orientation":[212],"corporeal":[216],"desires\u2212desires":[217],"met":[218],"both":[219],"material":[221],"consumption":[222,226],"embodied":[228],"others":[229],"made":[230],"available":[231],"through":[232],"mass":[234],"media\u2019":[235],"(Coombe":[236],"1998:":[237],"171).":[238]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-01T08:54:57.152042","created_date":"2016-06-24T00:00:00"}
