{"id":"https://openalex.org/W2168053552","doi":"https://doi.org/10.17058/cepe.v0i34.1983","title":"A LOG\u00cdSTICA NO COM\u00c9RCIO ELETR\u00d4NICO B2C: UM ESTUDO NACIONAL MULTI CASOS.","display_name":"A LOG\u00cdSTICA NO COM\u00c9RCIO ELETR\u00d4NICO B2C: UM ESTUDO NACIONAL MULTI CASOS.","publication_year":2011,"publication_date":"2011-07-01","ids":{"openalex":"https://openalex.org/W2168053552","doi":"https://doi.org/10.17058/cepe.v0i34.1983","mag":"2168053552"},"language":"pt","primary_location":{"id":"pmh:oai:doaj.org/article:059646944c5f4913b0cf65701e909374","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/059646944c5f4913b0cf65701e909374","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Caderno de Administra\u00e7\u00e3o, Vol 19, Iss 1 (2011)","raw_type":"article"},"volume":null,"type":"article","indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doaj.org/article/059646944c5f4913b0cf65701e909374","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046627789","display_name":"Fernado Scandiuzzi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Fernado Scandiuzzi","raw_affiliation_strings":["FEA/USP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FEA/USP","institution_ids":["https://openalex.org/I17974374"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018610657","display_name":"M\u00e1rcio Mattos Borges de Oliveira","orcid":"https://orcid.org/0000-0002-7816-7594","observed_orcids":["https://orcid.org/0000-0002-7816-7594"]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"M\u00e1rcio Mattos Borges Oliveira","raw_affiliation_strings":["FEA-RP/USP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FEA-RP/USP","institution_ids":["https://openalex.org/I17974374"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079445580","display_name":"Geraldo Jos\u00e9 Ferraresi de Ara\u00fajo","orcid":"https://orcid.org/0000-0002-2773-8641","observed_orcids":["https://orcid.org/0000-0002-2773-8641"]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Geraldo Jos\u00e9 Ferraresi de Ara\u00fajo","raw_affiliation_strings":["FEA-RP/USP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FEA-RP/USP","institution_ids":["https://openalex.org/I17974374"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I17974374"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.37516869,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.7919999957084656,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.7919999957084656,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14121","display_name":"Logistics and Transportation Systems","score":0.1889999955892563,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12306","display_name":"Urban and Freight Transport Logistics","score":0.010999999940395355,"subfield":{"id":"https://openalex.org/subfields/2215","display_name":"Building and Construction"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce-logistics","display_name":"e-commerce logistics","score":0.781000018119812},{"id":"https://openalex.org/keywords/b2c-e-commerce","display_name":"B2C e-commerce","score":0.9409999847412109},{"id":"https://openalex.org/keywords/retail-companies","display_name":"retail companies","score":0.8399999737739563},{"id":"https://openalex.org/keywords/order-processing","display_name":"order processing","score":0.9679999947547913},{"id":"https://openalex.org/keywords/inventory-management","display_name":"inventory management","score":0.9620000123977661},{"id":"https://openalex.org/keywords/warehouse-location","display_name":"warehouse location","score":0.9100000262260437},{"id":"https://openalex.org/keywords/packaging","display_name":"packaging","score":0.984000027179718},{"id":"https://openalex.org/keywords/transportation","display_name":"transportation","score":0.640999972820282},{"id":"https://openalex.org/keywords/demand-forecasting","display_name":"demand forecasting","score":0.9700000286102295},{"id":"https://openalex.org/keywords/reverse-logistics","display_name":"reverse logistics","score":0.8209999799728394},{"id":"https://openalex.org/keywords/logistics-outsourcing","display_name":"logistics outsourcing","score":0.6660000085830688},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.6480000019073486},{"id":"https://openalex.org/keywords/brazilian-retail","display_name":"Brazilian retail","score":0.593999981880188}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3672131299972534},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3563278913497925}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:doaj.org/article:059646944c5f4913b0cf65701e909374","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/059646944c5f4913b0cf65701e909374","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Caderno de Administra\u00e7\u00e3o, Vol 19, Iss 1 (2011)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:e6b26703a9c34b71bf430f82af82c231","doi":"https://doi.org/10.17058/cepe.v0i34.1983","is_oa":true,"landing_page_url":"https://doaj.org/article/e6b26703a9c34b71bf430f82af82c231","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Estudos do CEPE, Vol 0, Iss 34, Pp 231-241 (2011)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:e96e1c1765ff4d36a90fe9da551fcbd6","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/e96e1c1765ff4d36a90fe9da551fcbd6","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Estudos do CEPE, Iss 34, Pp 231-241 (2011)","raw_type":"article"},{"id":"pmh:oai:ojs.online.unisc.br:article/1983","doi":"https://doi.org/10.17058/cepe.v0i34.1983","is_oa":true,"landing_page_url":"https://online.unisc.br/seer/index.php/cepe/article/view/1983","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"instacron:UNISC","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:doaj.org/article:059646944c5f4913b0cf65701e909374","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/059646944c5f4913b0cf65701e909374","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Caderno de Administra\u00e7\u00e3o, Vol 19, Iss 1 (2011)","raw_type":"article"},"sustainable_development_goals":[{"score":0.6773999929428101,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W159954291","https://openalex.org/W629111854","https://openalex.org/W1480208962","https://openalex.org/W1489214115","https://openalex.org/W1542185811","https://openalex.org/W1555547460","https://openalex.org/W1937678804","https://openalex.org/W2076490698","https://openalex.org/W2115241992","https://openalex.org/W2170640902","https://openalex.org/W3195098872"],"related_works":["https://openalex.org/W7120759671","https://openalex.org/W2979837074","https://openalex.org/W187859219","https://openalex.org/W2794748734","https://openalex.org/W4302012010","https://openalex.org/W2104488612","https://openalex.org/W1574729015","https://openalex.org/W1553059997","https://openalex.org/W1534190344","https://openalex.org/W4251725389"],"abstract_inverted_index":{"O":[0,10],"modo":[1],"de":[2,35,60,70,72,75,78,114,116,140,169,180],"se":[3],"fazer":[4],"neg\u00f3cios":[5],"est\u00e1":[6],"enfrentando":[7],"uma":[8],"revolu\u00e7\u00e3o.":[9],"com\u00e9rcio":[11,45],"eletr\u00f4nico":[12,46],"(e-commerce)":[13],"\u00e9":[14,126],"um":[15],"exemplo":[16],"desses":[17],"novos":[18,117],"procedimentos":[19],"que":[20,89,123],"surgiram.":[21],"Este":[22],"artigo":[23],"buscou":[24],"estudar":[25],"como":[26,64,178],"as":[27,65,68,106,120,184,356],"empresas":[28,66,93,121,185],"varejistas":[29],"brasileiras,":[30],"relacionadas":[31],"\u00e0":[32],"venda":[33],"direta":[34],"produtos":[36],"aos":[37],"consumidores":[38],"finais,":[39],"atrav\u00e9s":[40],"da":[41,84],"Internet,":[42,233],"utilizam":[43],"o":[44,129],"(business":[47,236],"to":[48,217,224,228,237,252,294,320,331,363],"consummer)":[49],"(B2C).":[50,239],"Foram":[51],"realizadas":[52],"pesquisas":[53],"do":[54,158],"tipo":[55],"qualitativo-explorat\u00f3ria,":[56],"utilizando":[57],"a":[58,97,110,112,124,147,167,199,244,314],"t\u00e9cnica":[59],"multicasos":[61],"para":[62,128],"verificar":[63],"realizam":[67],"atividades":[69,174],"processamento":[71],"pedidos,":[73],"controle":[74,179],"estoques,":[76],"localiza\u00e7\u00e3o":[77],"dep\u00f3sitos,":[79],"embalagens,":[80],"transporte":[81],"e":[82,182],"previs\u00e3o":[83],"demanda.":[85],"Os":[86],"resultados":[87,164],"mostram":[88],"apesar":[90,162],"das":[91],"pequenas":[92],"encontrarem":[94],"dificuldades":[95],"com":[96,105],"log\u00edstica,":[98],"elas":[99],"obtiveram":[100],"desempenhos":[101],"razo\u00e1veis":[102],"quando":[103],"comparadas":[104],"grandes":[107],"empresas,":[108],"sendo":[109],"Internet":[111,291],"oportunidade":[113],"realiza\u00e7\u00e3o":[115],"neg\u00f3cios.":[118],"Igualmente,":[119],"percebem":[122],"log\u00edstica":[125],"essencial":[127],"sucesso":[130],"no":[131,176],"varejo":[132],"virtual,":[133],"pois":[134],"possui":[135],"papel":[136],"significante":[137],"na":[138],"atividade":[139],"atender":[141],"\u00e0s":[142,156,173],"necessidades":[143,157],"dos":[144,150,163],"clientes.":[145],"Entretanto,":[146],"maior":[148],"parte":[149],"operadores":[151],"log\u00edsticos":[152],"precisa":[153],"melhor":[154],"adequar-se":[155],"comercio":[159],"eletr\u00f4nico.":[160],"Assim,":[161],"apresentados":[165],"indicarem":[166],"exist\u00eancia":[168],"problemas":[170],"em":[171],"rela\u00e7\u00e3o":[172],"log\u00edsticas":[175],"B2C,":[177,354],"estoque":[181],"ressuprimento,":[183],"pesquisadas":[186],"procuraram":[187],"resolver":[188],"estes":[189],"problemas.":[190],"Abstract":[191],"The":[192,271],"way":[193],"of":[194,207,259,327,336,347],"doing":[195],"business":[196],"are":[197,300],"facing":[198],"revolution.":[200],"Electronic":[201],"commerce":[202],"(ecommerce)":[203],"is":[204,304],"an":[205],"example":[206],"these":[208,365],"new":[209,296],"procedures":[210],"that":[211,274,302],"have":[212],"arisen.":[213],"This":[214],"paper":[215],"aims":[216],"study":[218],"how":[219,254],"retailers":[220],"in":[221,308,317,349,353],"Brazil,":[222],"related":[223],"selling":[225],"products":[226],"directly":[227],"end":[229],"consumers":[230],"via":[231],"the":[232,249,257,309,318,325,334,341,345,361],"using":[234,248],"e-commerce":[235],"consummate)":[238],"Surveys":[240],"were":[241],"carried":[242],"out":[243],"qualitative":[245],"and":[246,268,359],"exploratory,":[247],"technique":[250],"ofmulticases":[251],"see":[253],"companies":[255,299],"perform":[256],"activities":[258,352],"order":[260],"processing,":[261],"inventory":[262,357],"control,":[263],"warehouse":[264],"location,":[265],"packaging,":[266],"transportation":[267],"demand":[269],"forecasting.":[270],"results":[272,342],"show":[273],"although":[275,340],"small":[276],"businesses":[277],"encounter":[278],"difficulties":[279],"with":[280,288],"logistics,":[281],"they":[282],"had":[283],"reasonable":[284],"performance":[285],"when":[286],"compared":[287],"large":[289],"companies.":[290],"isthe":[292],"opportunity":[293],"make":[295],"business.":[297],"Moreover,":[298],"realizing":[301],"logistics":[303,328],"essential":[305],"for":[306],"success":[307],"online":[310],"retailer,":[311],"which":[312],"has":[313],"significant":[315],"role":[316],"activity":[319],"meet":[321],"customer":[322],"needs.":[323],"However,":[324],"majority":[326],"operators":[329],"need":[330],"better":[332],"suit":[333],"needs":[335],"electronic":[337],"commerce.":[338],"Thus,":[339],"presented":[343],"indicate":[344],"existence":[346],"problems":[348],"relation":[350],"tologistics":[351],"such":[355],"control":[358],"resupply,":[360],"companiessought":[362],"solve":[364],"problems.":[366]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}