{"id":"https://openalex.org/W2167070907","doi":"https://doi.org/10.1108/02634500710754574","title":"The relationship between marketing strategies and performance in an economic crisis","display_name":"The relationship between marketing strategies and performance in an economic crisis","publication_year":2007,"publication_date":"2007-06-19","ids":{"openalex":"https://openalex.org/W2167070907","doi":"https://doi.org/10.1108/02634500710754574","mag":"2167070907"},"language":"en","primary_location":{"id":"doi:10.1108/02634500710754574","doi":"https://doi.org/10.1108/02634500710754574","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02634500710754574","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102818178","display_name":"Mehmet Haluk K\u00f6ksal","orcid":"https://orcid.org/0000-0002-4022-3327","observed_orcids":["https://orcid.org/0000-0002-4022-3327"]},"institutions":[{"id":"https://openalex.org/I98635879","display_name":"American University of Beirut","ror":"https://ror.org/04pznsd21","country_code":"LB","type":"education","lineage":["https://openalex.org/I98635879"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Mehmet Haluk K\u00f6ksal","raw_affiliation_strings":["Olayan School of Business, American University of Beirut, Lebanon"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Olayan School of Business, American University of Beirut, Lebanon","institution_ids":["https://openalex.org/I98635879"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033467576","display_name":"Engin \u00d6zg\u00fcl","orcid":"https://orcid.org/0000-0002-1106-1744","observed_orcids":["https://orcid.org/0000-0002-1106-1744"]},"institutions":[{"id":"https://openalex.org/I193615760","display_name":"Dokuz Eyl\u00fcl University","ror":"https://ror.org/00dbd8b73","country_code":"TR","type":"education","lineage":["https://openalex.org/I193615760"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Engin \u00d6zg\u00fcl","raw_affiliation_strings":["School of Economics and Business Administration, Dokuz Eyl\u00fcl University, Izmir, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Business Administration, Dokuz Eyl\u00fcl University, Izmir, Turkey","institution_ids":["https://openalex.org/I193615760"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":15.3484,"has_fulltext":false,"cited_by_count":121,"citation_normalized_percentile":{"value":0.98316087,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"25","issue":"4","first_page":"326","last_page":"342"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9814000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9814000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.005799999926239252,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9750000238418579},{"id":"https://openalex.org/keywords/economic-crisis","display_name":"economic crisis","score":0.9240000247955322},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.8130000233650208},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.9869999885559082},{"id":"https://openalex.org/keywords/crisis-management","display_name":"crisis management","score":0.5839999914169312},{"id":"https://openalex.org/keywords/sales","display_name":"sales","score":0.7599999904632568},{"id":"https://openalex.org/keywords/market-share","display_name":"market share","score":1.0},{"id":"https://openalex.org/keywords/profitability","display_name":"profitability","score":1.0},{"id":"https://openalex.org/keywords/turkish-firms","display_name":"Turkish firms","score":0.7329999804496765}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7601692080497742},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.5825067758560181},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.575472891330719},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5509801506996155},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5432563424110413},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5307899117469788},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5266644358634949},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.5142154693603516},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5055258274078369},{"id":"https://openalex.org/C2781121862","wikidata":"https://www.wikidata.org/wiki/Q256","display_name":"Turkish","level":2,"score":0.5012142658233643},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4893898367881775},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.4836222231388092},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.43876194953918457},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.4263276755809784},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.09658890962600708},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08676248788833618},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/02634500710754574","doi":"https://doi.org/10.1108/02634500710754574","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02634500710754574","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions","score":0.4000000059604645}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W90616333","https://openalex.org/W165750322","https://openalex.org/W1540331778","https://openalex.org/W1975306378","https://openalex.org/W1996051906","https://openalex.org/W2009976926","https://openalex.org/W2038219357","https://openalex.org/W2046320833","https://openalex.org/W2061299244","https://openalex.org/W2065588979","https://openalex.org/W2068195318","https://openalex.org/W2077456330","https://openalex.org/W2089312622","https://openalex.org/W2092039397","https://openalex.org/W2127206162","https://openalex.org/W2128169157","https://openalex.org/W2317425110","https://openalex.org/W2329716665","https://openalex.org/W2503891279","https://openalex.org/W2751998548"],"related_works":["https://openalex.org/W1586635804","https://openalex.org/W2072266581","https://openalex.org/W7165760614","https://openalex.org/W2416307029","https://openalex.org/W4220884103","https://openalex.org/W1517255026","https://openalex.org/W1991994962","https://openalex.org/W401482460","https://openalex.org/W988024545","https://openalex.org/W2259727026"],"abstract_inverted_index":{"Purpose":[0],"To":[1],"examine":[2],"how":[3],"companies":[4,30,247],"are":[5,95],"affected":[6],"by":[7,69,83,188,246],"economic":[8,220,249],"crises,":[9],"to":[10,24,31,48,132,158,239],"assess":[11],"the":[12,38,54,57,91,100,103,127,164,171,181,224],"effects":[13],"of":[14,56,78,99,102,121,140,150,155,199,219,242],"marketing":[15,50,58,63,104,215,237],"strategies":[16,111,238],"on":[17,236],"company":[18,189,200],"performance":[19,34,87,118,151],"in":[20,37,119,138,180,217,223,229],"such":[21,178],"conditions,":[22],"and":[23,124,144,193,196,202,214],"identify":[25,126],"those":[26],"that":[27,108,134],"can":[28,113],"help":[29],"maintain":[32,114],"successful":[33],"despite":[35],"turbulence":[36],"operational":[39],"environment.":[40],"Design/methodology/approach":[41],"A":[42],"structured":[43],"questionnaire":[44],"contained":[45],"questions":[46],"relating":[47],"21":[49],"strategies,":[51],"associated":[52],"with":[53,86],"elements":[55,101],"mix,":[59],"plus":[60],"a":[61,75,233],"\u201cgeneral":[62],"strategies\u201d":[64],"category.":[65],"It":[66],"was":[67],"completed":[68],"172":[70],"Turkish":[71,225],"companies,":[72],"drawn":[73],"from":[74,163],"national":[76],"frame":[77],"1,000.":[79],"Data":[80],"were":[81,152],"analysed":[82],"factor":[84],"analysis,":[85],"criteria":[88],"set":[89],"as":[90],"dependent":[92],"variable.":[93],"Results":[94],"reported":[96],"for":[97,211],"each":[98],"mix.":[105],"Findings":[106],"Companies":[107],"modify":[109],"their":[110,117],"appropriately":[112],"or":[115],"improve":[116],"times":[120,218],"crisis.":[122],"Conclusions":[123],"recommendations":[125],"strategic":[128],"changes":[129],"most":[130],"likely":[131],"achieve":[133],"outcome,":[135],"measured":[136],"mainly":[137],"terms":[139],"sales,":[141],"market":[142,194],"share":[143],"profitability.":[145],"Research":[146],"limitations/implications":[147],"Subjective":[148],"measures":[149,244],"used":[153],"because":[154],"practical":[156],"obstacles":[157],"obtaining":[159],"objective":[160],"financial":[161],"data":[162,179],"sample,":[165],"which":[166],"would":[167],"have":[168],"severely":[169],"reduced":[170],"response":[172],"rate.":[173],"Future":[174],"studies":[175,241],"should":[176],"include":[177],"analysis.":[182],"They":[183],"might":[184],"also":[185],"cross\u2010index":[186],"findings":[187,207],"size,":[190],"industry":[191],"sector":[192],"scope,":[195],"take":[197],"account":[198],"resources":[201],"skills.":[203],"Practical":[204],"implications":[205],"The":[206],"provide":[208],"valuable":[209],"insights":[210],"decision":[212],"makers":[213],"planners":[216],"crisis,":[221],"specifically":[222],"context":[226],"but":[227],"potentially":[228],"general.":[230],"Originality/value":[231],"Adds":[232],"specific":[234],"focus":[235],"existing":[240],"general":[243],"taken":[245],"during":[248],"crises.":[250]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":12},{"year":2021,"cited_by_count":13},{"year":2020,"cited_by_count":11},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":8},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-18T09:31:52.927876","created_date":"2016-06-24T00:00:00"}