{"id":"https://openalex.org/W2166152933","doi":"https://doi.org/10.1108/09513540310460252","title":"Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship","display_name":"Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship","publication_year":2003,"publication_date":"2003-02-18","ids":{"openalex":"https://openalex.org/W2166152933","doi":"https://doi.org/10.1108/09513540310460252","mag":"2166152933"},"language":"en","primary_location":{"id":"doi:10.1108/09513540310460252","doi":"https://doi.org/10.1108/09513540310460252","is_oa":false,"landing_page_url":"https://doi.org/10.1108/09513540310460252","pdf_url":null,"source":{"id":"https://openalex.org/S196762031","display_name":"International Journal of Educational Management","issn_l":"0951-354X","issn":["0951-354X","1758-6518"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-2","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Educational Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075459297","display_name":"Peter R.J. Trim","orcid":"https://orcid.org/0000-0002-5500-2383","observed_orcids":["https://orcid.org/0000-0002-5500-2383"]},"institutions":[{"id":"https://openalex.org/I124357947","display_name":"University of London","ror":"https://ror.org/04cw6st05","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947"]},{"id":"https://openalex.org/I98259816","display_name":"Birkbeck, University of London","ror":"https://ror.org/02mb95055","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I98259816"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Peter R.J. Trim","raw_affiliation_strings":["Birkbeck College, University of London, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Birkbeck College, University of London, London, UK","institution_ids":["https://openalex.org/I124357947","https://openalex.org/I98259816"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5075459297"],"corresponding_institution_ids":["https://openalex.org/I124357947","https://openalex.org/I98259816"],"apc_list":null,"apc_paid":null,"fwci":4.3234,"has_fulltext":false,"cited_by_count":50,"citation_normalized_percentile":{"value":0.95694893,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"17","issue":"2","first_page":"59","last_page":"70"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10546","display_name":"Higher Education Governance and Development","score":0.3003000020980835,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10546","display_name":"Higher Education Governance and Development","score":0.3003000020980835,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.1071000024676323,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.10130000114440918,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/strategic-marketing","display_name":"strategic marketing","score":0.9300000071525574},{"id":"https://openalex.org/keywords/partnership-arrangements","display_name":"partnership arrangements","score":0.925000011920929},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.7829999923706055},{"id":"https://openalex.org/keywords/customer-expectations","display_name":"customer expectations","score":0.5630000233650208},{"id":"https://openalex.org/keywords/partnership-management","display_name":"partnership management","score":0.7699999809265137},{"id":"https://openalex.org/keywords/new-product-and-service-development","display_name":"new product and service development","score":0.6809999942779541},{"id":"https://openalex.org/keywords/income-generation","display_name":"income generation","score":0.7929999828338623}],"concepts":[{"id":"https://openalex.org/C71750763","wikidata":"https://www.wikidata.org/wiki/Q646164","display_name":"General partnership","level":2,"score":0.9214838147163391},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.6654967069625854},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6087546348571777},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5734971761703491},{"id":"https://openalex.org/C199521495","wikidata":"https://www.wikidata.org/wiki/Q181487","display_name":"Audit","level":2,"score":0.5614709854125977},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.49890875816345215},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.15550276637077332},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14074379205703735},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.13002660870552063}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/09513540310460252","doi":"https://doi.org/10.1108/09513540310460252","is_oa":false,"landing_page_url":"https://doi.org/10.1108/09513540310460252","pdf_url":null,"source":{"id":"https://openalex.org/S196762031","display_name":"International Journal of Educational Management","issn_l":"0951-354X","issn":["0951-354X","1758-6518"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-2","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Educational Management","raw_type":"journal-article"},{"id":"pmh:oai:eprints.bbk.ac.uk.oai2:42636","doi":null,"is_oa":false,"landing_page_url":"https://eprints.bbk.ac.uk/id/eprint/42636/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400465","display_name":"BIROn (Birkbeck, University of London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I98259816","host_organization_name":"Birkbeck, University of London","host_organization_lineage":["https://openalex.org/I98259816"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7567999958992004,"id":"https://metadata.un.org/sdg/4","display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W105726035","https://openalex.org/W601741894","https://openalex.org/W656526024","https://openalex.org/W1509779996","https://openalex.org/W1516415552","https://openalex.org/W1562891728","https://openalex.org/W1577323810","https://openalex.org/W1579106646","https://openalex.org/W1599583322","https://openalex.org/W1606821670","https://openalex.org/W1678912940","https://openalex.org/W1855283887","https://openalex.org/W1963934050","https://openalex.org/W1969692318","https://openalex.org/W1970652033","https://openalex.org/W1972109494","https://openalex.org/W1976630740","https://openalex.org/W1977195309","https://openalex.org/W1990613113","https://openalex.org/W1992321033","https://openalex.org/W2003665943","https://openalex.org/W2003952750","https://openalex.org/W2008038164","https://openalex.org/W2008243644","https://openalex.org/W2008356476","https://openalex.org/W2009162870","https://openalex.org/W2011035458","https://openalex.org/W2017278448","https://openalex.org/W2017768073","https://openalex.org/W2020920776","https://openalex.org/W2023599982","https://openalex.org/W2026314440","https://openalex.org/W2032480368","https://openalex.org/W2039146870","https://openalex.org/W2045983747","https://openalex.org/W2056422187","https://openalex.org/W2062901439","https://openalex.org/W2064834195","https://openalex.org/W2066557202","https://openalex.org/W2071856712","https://openalex.org/W2072357253","https://openalex.org/W2075735393","https://openalex.org/W2076563145","https://openalex.org/W2080012602","https://openalex.org/W2090984913","https://openalex.org/W2111578026","https://openalex.org/W2127154757","https://openalex.org/W2129264782","https://openalex.org/W2137247419","https://openalex.org/W2142443422","https://openalex.org/W2171413628","https://openalex.org/W2606210600","https://openalex.org/W2727691773","https://openalex.org/W2731293547","https://openalex.org/W2738874105","https://openalex.org/W3149395617","https://openalex.org/W3154424500","https://openalex.org/W4298211975"],"related_works":["https://openalex.org/W1996645681","https://openalex.org/W7161783715","https://openalex.org/W15981168","https://openalex.org/W2138680291","https://openalex.org/W4400992016","https://openalex.org/W2471722858","https://openalex.org/W7134614930","https://openalex.org/W2078690867","https://openalex.org/W1187180686","https://openalex.org/W2075735393"],"abstract_inverted_index":{"Partnership":[0],"arrangements":[1,76],"involving":[2],"institutions":[3],"of":[4,23,62,74],"further":[5],"and":[6,37,47,66,77,89,98,121,133,140],"higher":[7],"education":[8],"provide":[9,114],"educational":[10],"provision":[11],"to":[12,39,59,70,101,137],"a":[13,24,29,60,83,115,119,142],"broad":[14],"audience.":[15],"It":[16],"is":[17,28,44],"essential":[18],"that":[19,41,125,128],"within":[20],"the":[21,42,49,72],"framework":[22,108],"partnership":[25,43,75,143],"arrangement":[26],"there":[27],"structure":[30],"in":[31,110],"place":[32],"which":[33,64,91],"allows":[34],"senior":[35,53],"academics":[36,65],"administrators":[38,67],"ensure":[40,127],"maintained,":[45],"developed":[46],"realizes":[48],"objectives":[50],"set":[51],"by":[52],"management.":[54],"This":[55],"paper":[56,112],"makes":[57],"reference":[58],"centre":[61],"entrepreneurship,":[63],"can":[68,78,92,113,134],"establish,":[69],"facilitate":[71],"development":[73],"be":[79,93,135],"viewed":[80],"also":[81],"as":[82],"catalyst":[84],"for":[85,104,117],"developing":[86],"new":[87],"products":[88,97],"services":[90],"turned":[94],"into":[95],"marketable":[96],"services,":[99],"leading":[100],"increased":[102],"opportunities":[103],"income":[105],"generation.":[106],"The":[107],"outlined":[109],"this":[111],"basis":[116],"establishing":[118],"professional":[120],"relational":[122],"marketing":[123],"approach":[124],"should":[126],"customer":[129],"expectations":[130],"are":[131],"met,":[132],"used":[136],"audit,":[138],"evaluate":[139],"manage":[141],"arrangement.":[144]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":5},{"year":2017,"cited_by_count":3},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":11}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
