{"id":"https://openalex.org/W2160308138","doi":null,"title":"Typology of online shoppers in India: An empirical study in Uttar Pradesh","display_name":"Typology of online shoppers in India: An empirical study in Uttar Pradesh","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2160308138","mag":"2160308138"},"language":"en","primary_location":{"id":"mag:2160308138","doi":null,"is_oa":false,"landing_page_url":"https://www.ijser.org/researchpaper/Typology-of-online-shoppers-in-India-An-empirical-study-in-Uttar-Pradesh.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764940710","display_name":"Journal of Marketing and Consumer Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058948908","display_name":"Ram Komal Prasad","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ram Komal Prasad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5013014850","display_name":"Milind K. Gautam","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Milind K. Gautam","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"14","issue":null,"first_page":"52","last_page":"62"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.36890000104904175,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.36890000104904175,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.3508000075817108,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.2345000058412552,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.9190000295639038},{"id":"https://openalex.org/keywords/shopping-motives","display_name":"shopping motivation","score":0.8330000042915344},{"id":"https://openalex.org/keywords/information-seeking","display_name":"information seeking","score":0.7950000166893005},{"id":"https://openalex.org/keywords/uttar-pradesh","display_name":"Uttar Pradesh","score":0.5429999828338623}],"concepts":[{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.8133945465087891},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.6959375143051147},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6295337677001953},{"id":"https://openalex.org/C2776493517","wikidata":"https://www.wikidata.org/wiki/Q1479542","display_name":"Seekers","level":2,"score":0.5665181279182434},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5644016265869141},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5540103316307068},{"id":"https://openalex.org/C165957694","wikidata":"https://www.wikidata.org/wiki/Q5421350","display_name":"Exploratory factor analysis","level":3,"score":0.47710850834846497},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.450982928276062},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4259776175022125},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.4154895544052124},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36901992559432983},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1873975694179535},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.11216780543327332},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2160308138","doi":null,"is_oa":false,"landing_page_url":"https://www.ijser.org/researchpaper/Typology-of-online-shoppers-in-India-An-empirical-study-in-Uttar-Pradesh.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764940710","display_name":"Journal of Marketing and Consumer Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W203695064","https://openalex.org/W1530508055","https://openalex.org/W1570182486","https://openalex.org/W1980411731","https://openalex.org/W1981775398","https://openalex.org/W1987154531","https://openalex.org/W1991623719","https://openalex.org/W2054854426","https://openalex.org/W2062567570","https://openalex.org/W2062613482","https://openalex.org/W2072618116","https://openalex.org/W2076354982","https://openalex.org/W2076572706","https://openalex.org/W2081733718","https://openalex.org/W2090070311","https://openalex.org/W2094260684","https://openalex.org/W2110638361","https://openalex.org/W2111560253","https://openalex.org/W2119673451","https://openalex.org/W2124262350","https://openalex.org/W2146289756","https://openalex.org/W2150312165","https://openalex.org/W2154384880","https://openalex.org/W2160571122","https://openalex.org/W2162739331","https://openalex.org/W2312302756","https://openalex.org/W2332349192","https://openalex.org/W3012232164","https://openalex.org/W3015634246","https://openalex.org/W3216916726","https://openalex.org/W4411731026"],"related_works":["https://openalex.org/W2081733718","https://openalex.org/W2076572706","https://openalex.org/W3123450835","https://openalex.org/W2914440401","https://openalex.org/W2956214158","https://openalex.org/W2389094013","https://openalex.org/W2503125104","https://openalex.org/W2099729159","https://openalex.org/W1988681221","https://openalex.org/W7000051800"],"abstract_inverted_index":{"This":[0],"research":[1,177],"paper":[2],"aims":[3],"to":[4,34,127,149,169],"examine":[5,35],"the":[6,36,43,124,151,167,176,183],"online":[7,14,26,51,133,155,186],"buying":[8],"behavior":[9],"among":[10],"a":[11,20],"group":[12],"of":[13,42,50,132,154,163,175,185],"users.":[15],"The":[16,68,78,86,109,172],"present":[17],"study":[18],"develops":[19],"typology":[21,184],"based":[22],"upon":[23],"motivations":[24],"for":[25,145,182],"shopping.":[27,134],"We":[28,45],"have":[29,46],"used":[30,126,144],"exploratory":[31],"factor":[32,37,120],"analysis":[33],"structure":[38],"and":[39,65,75,106,148,166],"psychometric":[40],"properties":[41],"items.":[44],"identified":[47],"five":[48,129,152],"types":[49,153,158],"shoppers":[52,70,80,111],"those":[53],"are":[54,81,89,101,112,179],"labeled":[55],"as":[56],"fear":[57,69],"shoppers,":[58,60],"convenience":[59,79],"novice":[61,87],"seekers,":[62],"trusted":[63],"buyers":[64,100],"traditional":[66,110],"shoppers.":[67],"worried":[71],"about":[72],"their":[73],"security":[74],"privacy":[76],"concern.\u00a0":[77],"more":[82,91,113],"motivated":[83,92,103,114],"by":[84,93,104,115],"convenience.":[85],"seekers":[88],"substantially":[90],"information":[94],"seeking":[95],"across":[96],"retail":[97],"alternatives.":[98],"Trusted":[99],"moderately":[102],"quality":[105],"variety":[107],"seeking.":[108],"physical":[116],"store":[117],"orientation.":[118],"Confirmatory":[119],"analyses":[121],"successfully":[122],"validated":[123],"items":[125],"measure":[128],"type":[130],"buyer":[131],"Structural":[135],"Equation":[136],"Modeling":[137],"(SEM)":[138],"using":[139],"AMOS":[140],"version":[141],"16":[142],"was":[143],"model":[146],"testing":[147],"verify":[150],"shoppers.\u00a0":[156],"Shoppers\u2019":[157],"were":[159],"profiled":[160],"in":[161],"terms":[162],"background":[164],"variables":[165],"propensity":[168],"shop":[170],"online.":[171],"managerial":[173],"implications":[174],"outcome":[178],"also":[180],"discussed":[181],"buyers.":[187],"Keywords:":[191],"Online":[193],"shopping,":[194],"shopping":[195],"motivations,":[196],"structural":[197],"equation":[198],"modeling":[199]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}