{"id":"https://openalex.org/W2160077786","doi":"https://doi.org/10.1111/j.1467-8535.1981.tb00424.x","title":"Towards a Better Research Framework for Evaluating the Effectiveness of Educational Media","display_name":"Towards a Better Research Framework for Evaluating the Effectiveness of Educational Media","publication_year":1981,"publication_date":"1981-10-01","ids":{"openalex":"https://openalex.org/W2160077786","doi":"https://doi.org/10.1111/j.1467-8535.1981.tb00424.x","mag":"2160077786"},"language":"en","primary_location":{"id":"doi:10.1111/j.1467-8535.1981.tb00424.x","doi":"https://doi.org/10.1111/j.1467-8535.1981.tb00424.x","is_oa":false,"landing_page_url":"https://doi.org/10.1111/j.1467-8535.1981.tb00424.x","pdf_url":null,"source":{"id":"https://openalex.org/S110346167","display_name":"British Journal of Educational Technology","issn_l":"0007-1013","issn":["0007-1013","1467-8535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-2","ki-jl-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"British Journal of Educational Technology","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083289194","display_name":"Tony Bates","orcid":"https://orcid.org/0000-0002-5677-369X","observed_orcids":["https://orcid.org/0000-0002-5677-369X"]},"institutions":[{"id":"https://openalex.org/I204136569","display_name":"The Open University","ror":"https://ror.org/05mzfcs16","country_code":"GB","type":"education","lineage":["https://openalex.org/I204136569"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Tony Bates","raw_affiliation_strings":["Dr Bates is Head of the Audio-Visual Media Research Group, in the Institute of Educational Technology, Open University, Milton Keynes, MK76 A A. This article is based on a chapter from a forthcoming book by Tony Bates, \u2018The Effective Use of Television and Radio in Education\u2019, to be published by Constable"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dr Bates is Head of the Audio-Visual Media Research Group, in the Institute of Educational Technology, Open University, Milton Keynes, MK76 A A. This article is based on a chapter from a forthcoming book by Tony Bates, \u2018The Effective Use of Television and Radio in Education\u2019, to be published by Constable","institution_ids":["https://openalex.org/I204136569"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5083289194"],"corresponding_institution_ids":["https://openalex.org/I204136569"],"apc_list":{"value":4250,"currency":"USD","value_usd":4250},"apc_paid":null,"fwci":2.2809,"has_fulltext":false,"cited_by_count":37,"citation_normalized_percentile":{"value":0.88881513,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"12","issue":"3","first_page":"215","last_page":"233"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11516","display_name":"Visual and Cognitive Learning Processes","score":0.3303000032901764,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11516","display_name":"Visual and Cognitive Learning Processes","score":0.3303000032901764,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14498","display_name":"Educational Technology in Learning","score":0.227400004863739,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14496","display_name":"Educational Technology and E-Learning","score":0.13770000636577606,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instructional-media","display_name":"instructional media","score":0.9890000224113464},{"id":"https://openalex.org/keywords/effectiveness-evaluation","display_name":"effectiveness evaluation","score":0.8690000176429749},{"id":"https://openalex.org/keywords/research-framework","display_name":"research framework","score":0.8920000195503235},{"id":"https://openalex.org/keywords/educational-technology-evaluation","display_name":"educational technology evaluation","score":0.5839999914169312}],"concepts":[{"id":"https://openalex.org/C2781303124","wikidata":"https://www.wikidata.org/wiki/Q4834681","display_name":"BATES","level":2,"score":0.9921783804893494},{"id":"https://openalex.org/C2778805511","wikidata":"https://www.wikidata.org/wiki/Q1713","display_name":"Citation","level":2,"score":0.48951494693756104},{"id":"https://openalex.org/C2780745866","wikidata":"https://www.wikidata.org/wiki/Q6755402","display_name":"Open university","level":3,"score":0.4771301746368408},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.46640104055404663},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.45483464002609253},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4110453128814697},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34877318143844604},{"id":"https://openalex.org/C503872463","wikidata":"https://www.wikidata.org/wiki/Q159595","display_name":"Distance education","level":2,"score":0.2706511318683624},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.208242267370224},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.10228568315505981},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1111/j.1467-8535.1981.tb00424.x","doi":"https://doi.org/10.1111/j.1467-8535.1981.tb00424.x","is_oa":false,"landing_page_url":"https://doi.org/10.1111/j.1467-8535.1981.tb00424.x","pdf_url":null,"source":{"id":"https://openalex.org/S110346167","display_name":"British Journal of Educational Technology","issn_l":"0007-1013","issn":["0007-1013","1467-8535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-2","ki-jl-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"British Journal of Educational Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.9235000014305115}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W203331604","https://openalex.org/W225123429","https://openalex.org/W237093753","https://openalex.org/W599901307","https://openalex.org/W657872534","https://openalex.org/W1483282113","https://openalex.org/W1529266707","https://openalex.org/W2005918898","https://openalex.org/W2029825264","https://openalex.org/W2054385952","https://openalex.org/W2075309206","https://openalex.org/W2126430065","https://openalex.org/W2133310339","https://openalex.org/W4212855299","https://openalex.org/W6664176019"],"related_works":["https://openalex.org/W2199441260","https://openalex.org/W1558562536","https://openalex.org/W4245699006","https://openalex.org/W337656865","https://openalex.org/W215462771","https://openalex.org/W2115779706","https://openalex.org/W2566480517","https://openalex.org/W278457737","https://openalex.org/W2788199535","https://openalex.org/W286204105"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}