{"id":"https://openalex.org/W2159366157","doi":"https://doi.org/10.1080/01463378009369362","title":"The rhetorical functions of slogans: Classifications and characteristics","display_name":"The rhetorical functions of slogans: Classifications and characteristics","publication_year":1980,"publication_date":"1980-03-01","ids":{"openalex":"https://openalex.org/W2159366157","doi":"https://doi.org/10.1080/01463378009369362","mag":"2159366157"},"language":"en","primary_location":{"id":"doi:10.1080/01463378009369362","doi":"https://doi.org/10.1080/01463378009369362","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01463378009369362","pdf_url":null,"source":{"id":"https://openalex.org/S43587112","display_name":"Communication Quarterly","issn_l":"0040-8573","issn":["0040-8573","0146-3373","1746-4102","2331-060X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","erih-plus","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication Quarterly","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016437257","display_name":"Robert E. Denton","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I219193219","display_name":"Purdue University West Lafayette","ror":"https://ror.org/02dqehb95","country_code":"US","type":"education","lineage":["https://openalex.org/I219193219"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Robert E. Denton","raw_affiliation_strings":["Purdue University","Doctoral candidate and graduate teaching assistant in the Department of Communication, Purdue University, West Lafayette, Indiana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Purdue University","institution_ids":["https://openalex.org/I219193219"]},{"raw_affiliation_string":"Doctoral candidate and graduate teaching assistant in the Department of Communication, Purdue University, West Lafayette, Indiana","institution_ids":["https://openalex.org/I219193219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5016437257"],"corresponding_institution_ids":["https://openalex.org/I219193219"],"apc_list":null,"apc_paid":null,"fwci":7.8411,"has_fulltext":false,"cited_by_count":90,"citation_normalized_percentile":{"value":0.97337104,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"28","issue":"2","first_page":"10","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11982","display_name":"Rhetoric and Communication Studies","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11982","display_name":"Rhetoric and Communication Studies","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.005499999970197678,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13814","display_name":"Cultural and political discourse analysis","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/slogans","display_name":"slogans","score":0.9549999833106995},{"id":"https://openalex.org/keywords/rhetoric","display_name":"rhetoric","score":0.7300000190734863},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.9369999766349792},{"id":"https://openalex.org/keywords/social-symbols","display_name":"social symbols","score":0.6959999799728394},{"id":"https://openalex.org/keywords/political-campaigns","display_name":"political campaigns","score":0.9559999704360962},{"id":"https://openalex.org/keywords/political-movements","display_name":"political movements","score":0.675000011920929},{"id":"https://openalex.org/keywords/presidential-campaigns","display_name":"presidential campaigns","score":0.6060000061988831},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.3400000035762787}],"concepts":[{"id":"https://openalex.org/C192562157","wikidata":"https://www.wikidata.org/wiki/Q316694","display_name":"Rhetorical question","level":2,"score":0.8767470121383667},{"id":"https://openalex.org/C33566652","wikidata":"https://www.wikidata.org/wiki/Q1065927","display_name":"Theme (computing)","level":2,"score":0.6668190956115723},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.6091516017913818},{"id":"https://openalex.org/C197487636","wikidata":"https://www.wikidata.org/wiki/Q49892","display_name":"Presidential system","level":3,"score":0.5786109566688538},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.4742411971092224},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.45464831590652466},{"id":"https://openalex.org/C2994056279","wikidata":"https://www.wikidata.org/wiki/Q847301","display_name":"Presidential campaign","level":4,"score":0.42499569058418274},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4199891984462738},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36690160632133484},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.17802536487579346},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.15314599871635437},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1313222050666809},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.12341687083244324},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.10669276118278503},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.05971142649650574},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/01463378009369362","doi":"https://doi.org/10.1080/01463378009369362","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01463378009369362","pdf_url":null,"source":{"id":"https://openalex.org/S43587112","display_name":"Communication Quarterly","issn_l":"0040-8573","issn":["0040-8573","0146-3373","1746-4102","2331-060X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","erih-plus","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication Quarterly","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.4099999964237213,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W43857184","https://openalex.org/W74575281","https://openalex.org/W285335597","https://openalex.org/W612247041","https://openalex.org/W633698960","https://openalex.org/W636739153","https://openalex.org/W1517051062","https://openalex.org/W1561284239","https://openalex.org/W1969303155","https://openalex.org/W1991573694","https://openalex.org/W2012785391","https://openalex.org/W2023543205","https://openalex.org/W2027924032","https://openalex.org/W2028394852","https://openalex.org/W2028900098","https://openalex.org/W2044907941","https://openalex.org/W2054534884","https://openalex.org/W2056687894","https://openalex.org/W2076351966","https://openalex.org/W2091555793","https://openalex.org/W2103937568","https://openalex.org/W2131716920","https://openalex.org/W2328619268","https://openalex.org/W2514852787","https://openalex.org/W2529005777","https://openalex.org/W2797591807","https://openalex.org/W2798782856","https://openalex.org/W2968925186","https://openalex.org/W3024583769","https://openalex.org/W6661696161"],"related_works":["https://openalex.org/W4210851851","https://openalex.org/W2750058831","https://openalex.org/W7048727814","https://openalex.org/W2061361696","https://openalex.org/W2027209942","https://openalex.org/W2940768917","https://openalex.org/W4287828877","https://openalex.org/W4405500074","https://openalex.org/W3155741991","https://openalex.org/W4321386118"],"abstract_inverted_index":{"Slogans,":[0],"as":[1,64,115],"a":[2,6,41,89,95],"rhetorical":[3,57],"device,":[4],"have":[5,10,29,39],"rich":[7],"history.":[8],"They":[9],"provided":[11],"historians":[12],"with":[13],"topical":[14],"outlines":[15],"of":[16,23,61,81,91,103,113],"the":[17,56,78,82,109],"major":[18],"concerns,":[19],"frustrations,":[20],"and":[21,32,58,74,111,121],"hopes":[22,86],"society.":[24],"As":[25],"\u201csocial":[26],"symbols\u201d":[27],"they":[28,116],"united,":[30],"divided,":[31],"even":[33],"converted.":[34],"In":[35],"so":[36],"doing,":[37],"slogans":[38,80,114],"become":[40],"direct":[42],"link":[43],"to":[44,55,87,107],"social":[45],"or":[46,99],"individual":[47],"action.":[48],"Yet,":[49],"little":[50],"attention":[51],"has":[52],"been":[53],"given":[54],"persuasive":[59],"nature":[60],"slogans.":[62],"Today,":[63],"we":[65],"prepare":[66],"ourselves":[67],"for":[68],"another":[69],"presidential":[70],"campaign,":[71],"posters,":[72],"television,":[73],"radio":[75],"ads":[76],"proclaim":[77],"various":[79],"candidates.":[83],"Each":[84],"candidate":[85],"tap":[88],"reservoir":[90],"support":[92],"by":[93],"striking":[94],"familiar":[96],"theme,":[97],"issue,":[98],"image.":[100],"The":[101],"purpose":[102],"this":[104],"paper":[105],"is":[106],"identify":[108],"functions":[110],"characteristics":[112],"are":[117],"used":[118],"in":[119],"movements":[120],"campaigns.":[122]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":18},{"year":2019,"cited_by_count":16},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}