{"id":"https://openalex.org/W2158207239","doi":null,"title":"In Google We Trust: consumers' perception of search engine optimization and its potential impact on online information search","display_name":"In Google We Trust: consumers' perception of search engine optimization and its potential impact on online information search","publication_year":2013,"publication_date":"2013-02-01","ids":{"openalex":"https://openalex.org/W2158207239","mag":"2158207239"},"language":"en","primary_location":{"id":"pmh:oai:conservancy.umn.edu:11299/147494","doi":null,"is_oa":true,"landing_page_url":"http://purl.umn.edu/147494","pdf_url":"http://purl.umn.edu/147494","source":{"id":"https://openalex.org/S4306402521","display_name":"University of Minnesota Digital Conservancy (University of Minnesota)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I130238516","host_organization_name":"University of Minnesota","host_organization_lineage":["https://openalex.org/I130238516"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis or Dissertation"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://purl.umn.edu/147494","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103878758","display_name":"Xue Bai","orcid":"https://orcid.org/0009-0002-4144-0590","observed_orcids":["https://orcid.org/0009-0002-4144-0590"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Xue Bai","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0002-4144-0590","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5103878758"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.8393999934196472,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.8393999934196472,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.1307000070810318,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13976","display_name":"Web visibility and informetrics","score":0.008200000040233135,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"search engine optimization","score":0.9980000257492065},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.8970000147819519},{"id":"https://openalex.org/keywords/web-information-retrieval","display_name":"web information retrieval","score":0.9819999933242798},{"id":"https://openalex.org/keywords/search-engines","display_name":"search engines","score":0.7580000162124634}],"concepts":[{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.8144500255584717},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.682647705078125},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6749409437179565},{"id":"https://openalex.org/C14838553","wikidata":"https://www.wikidata.org/wiki/Q7441639","display_name":"Search analytics","level":4,"score":0.5475476980209351},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.5172179937362671},{"id":"https://openalex.org/C173979980","wikidata":"https://www.wikidata.org/wiki/Q114106","display_name":"Metasearch engine","level":4,"score":0.5006368160247803},{"id":"https://openalex.org/C13565553","wikidata":"https://www.wikidata.org/wiki/Q804206","display_name":"Spamdexing","level":5,"score":0.46981361508369446},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.43584102392196655},{"id":"https://openalex.org/C171089853","wikidata":"https://www.wikidata.org/wiki/Q7094123","display_name":"Online search","level":2,"score":0.42359471321105957},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42193955183029175},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39758795499801636},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3660046458244324},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.32833507657051086},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3227423429489136},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22076034545898438},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.17534300684928894},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:conservancy.umn.edu:11299/147494","doi":null,"is_oa":true,"landing_page_url":"http://purl.umn.edu/147494","pdf_url":"http://purl.umn.edu/147494","source":{"id":"https://openalex.org/S4306402521","display_name":"University of Minnesota Digital Conservancy (University of Minnesota)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I130238516","host_organization_name":"University of Minnesota","host_organization_lineage":["https://openalex.org/I130238516"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis or Dissertation"},{"id":"mag:2158207239","doi":null,"is_oa":false,"landing_page_url":"https://conservancy.umn.edu/handle/11299/147494","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:conservancy.umn.edu:11299/147494","doi":null,"is_oa":true,"landing_page_url":"http://purl.umn.edu/147494","pdf_url":"http://purl.umn.edu/147494","source":{"id":"https://openalex.org/S4306402521","display_name":"University of Minnesota Digital Conservancy (University of Minnesota)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I130238516","host_organization_name":"University of Minnesota","host_organization_lineage":["https://openalex.org/I130238516"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis or Dissertation"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2158207239.pdf","grobid_xml":"https://content.openalex.org/works/W2158207239.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W1517229207","https://openalex.org/W1534170119","https://openalex.org/W1549255841","https://openalex.org/W1590622490","https://openalex.org/W1764055267","https://openalex.org/W1846765585","https://openalex.org/W1966909626","https://openalex.org/W1982033350","https://openalex.org/W1989446738","https://openalex.org/W1996381072","https://openalex.org/W2004089651","https://openalex.org/W2023505872","https://openalex.org/W2037477407","https://openalex.org/W2042748373","https://openalex.org/W2047098531","https://openalex.org/W2048437343","https://openalex.org/W2065522562","https://openalex.org/W2065915312","https://openalex.org/W2066994881","https://openalex.org/W2093163898","https://openalex.org/W2095261095","https://openalex.org/W2098079710","https://openalex.org/W2100250898","https://openalex.org/W2105769592","https://openalex.org/W2107816612","https://openalex.org/W2115766295","https://openalex.org/W2125771191","https://openalex.org/W2127838257","https://openalex.org/W2129235726","https://openalex.org/W2130316040","https://openalex.org/W2147299944","https://openalex.org/W2151592910","https://openalex.org/W2154724067","https://openalex.org/W2400212759","https://openalex.org/W2506462165","https://openalex.org/W2799121301","https://openalex.org/W2988027144","https://openalex.org/W3122038764","https://openalex.org/W3122861272","https://openalex.org/W3125793165"],"related_works":["https://openalex.org/W2952247925","https://openalex.org/W7061095773","https://openalex.org/W7197237970","https://openalex.org/W2901857764","https://openalex.org/W94451720","https://openalex.org/W2739286880","https://openalex.org/W2902195659","https://openalex.org/W80546427","https://openalex.org/W2265973194","https://openalex.org/W3095314430"],"abstract_inverted_index":{"University":[0],"of":[1],"Minnesota":[2],"M.A.":[3],"thesis.":[4],"February":[5],"2013.":[6],"Major:":[7],"Mass":[8],"Communication.":[9],"Advisor:":[10],"Ronald":[11],"J.":[12],"Faber.":[13],"1":[14],"computer":[15],"file":[16],"(PDF);":[17],"v,":[18],"101":[19],"pages,":[20],"appendix":[21],"A.":[22]},"counts_by_year":[{"year":2019,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
