{"id":"https://openalex.org/W2157300967","doi":null,"title":"The Representation of Gender in Contemporary Chinese Television Advertising: An Analysis of Content, Meaning, and Production","display_name":"The Representation of Gender in Contemporary Chinese Television Advertising: An Analysis of Content, Meaning, and Production","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2157300967","mag":"2157300967"},"language":"en","primary_location":{"id":"pmh:oai:researchcommons.waikato.ac.nz:10289/5402","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10289/5402","pdf_url":"https://researchcommons.waikato.ac.nz/bitstreams/f7a38a93-1905-4b59-afc0-87a9551702c8/download","source":{"id":"https://openalex.org/S7407063277","display_name":"Research Commons (University of Waikato)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://researchcommons.waikato.ac.nz/bitstreams/f7a38a93-1905-4b59-afc0-87a9551702c8/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100936308","display_name":"Yun Shao","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Yun Shao","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5100936308"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12275","display_name":"Gender and Feminist Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-representation","display_name":"gender representation","score":0.996999979019165},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.9010000228881836},{"id":"https://openalex.org/keywords/chinese-advertising","display_name":"Chinese advertising","score":0.9559999704360962},{"id":"https://openalex.org/keywords/femininity","display_name":"femininity","score":0.8930000066757202},{"id":"https://openalex.org/keywords/masculinity","display_name":"masculinity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/confucian-tradition","display_name":"Confucian culture","score":0.781000018119812},{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.7979999780654907},{"id":"https://openalex.org/keywords/advertising-production","display_name":"advertising production","score":0.5450000166893005},{"id":"https://openalex.org/keywords/patriarchal-tradition","display_name":"patriarchal tradition","score":0.6700000166893005},{"id":"https://openalex.org/keywords/gender-ideology","display_name":"gender ideology","score":0.7239999771118164},{"id":"https://openalex.org/keywords/advertising-regulation","display_name":"advertising regulation","score":0.6240000128746033}],"concepts":[{"id":"https://openalex.org/C2778868352","wikidata":"https://www.wikidata.org/wiki/Q866081","display_name":"Femininity","level":2,"score":0.7813397645950317},{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.7006580233573914},{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.6945455074310303},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.6770524978637695},{"id":"https://openalex.org/C2779103072","wikidata":"https://www.wikidata.org/wiki/Q1076509","display_name":"Masculinity","level":2,"score":0.6714362502098083},{"id":"https://openalex.org/C2780876879","wikidata":"https://www.wikidata.org/wiki/Q3054749","display_name":"Meaning (existential)","level":2,"score":0.573398232460022},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.5686153769493103},{"id":"https://openalex.org/C84389358","wikidata":"https://www.wikidata.org/wiki/Q1129466","display_name":"Discourse analysis","level":2,"score":0.4682038426399231},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.46648409962654114},{"id":"https://openalex.org/C2779030433","wikidata":"https://www.wikidata.org/wiki/Q1789511","display_name":"Critical discourse analysis","level":4,"score":0.42884787917137146},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.41143715381622314},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4010111689567566},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.30496227741241455},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.22058650851249695},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.19083723425865173},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.18890121579170227},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.13014522194862366},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:researchcommons.waikato.ac.nz:10289/5402","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10289/5402","pdf_url":"https://researchcommons.waikato.ac.nz/bitstreams/f7a38a93-1905-4b59-afc0-87a9551702c8/download","source":{"id":"https://openalex.org/S7407063277","display_name":"Research Commons (University of Waikato)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},{"id":"mag:2157300967","doi":null,"is_oa":false,"landing_page_url":"https://researchcommons.waikato.ac.nz/bitstream/handle/10289/5402/thesis.pdf;sequence=3","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:researchcommons.waikato.ac.nz:10289/5402","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10289/5402","pdf_url":"https://researchcommons.waikato.ac.nz/bitstreams/f7a38a93-1905-4b59-afc0-87a9551702c8/download","source":{"id":"https://openalex.org/S7407063277","display_name":"Research Commons (University of Waikato)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.7307999730110168}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2157300967.pdf","grobid_xml":"https://content.openalex.org/works/W2157300967.grobid-xml"},"referenced_works_count":486,"referenced_works":["https://openalex.org/W115336","https://openalex.org/W4376033","https://openalex.org/W5403676","https://openalex.org/W17599277","https://openalex.org/W45186526","https://openalex.org/W51174352","https://openalex.org/W58209738","https://openalex.org/W67975568","https://openalex.org/W68292153","https://openalex.org/W71174215","https://openalex.org/W80323013","https://openalex.org/W81009961","https://openalex.org/W81171587","https://openalex.org/W97691224","https://openalex.org/W101576901","https://openalex.org/W110905022","https://openalex.org/W148796732","https://openalex.org/W149698615","https://openalex.org/W163713125","https://openalex.org/W164614365","https://openalex.org/W167007934","https://openalex.org/W173841811","https://openalex.org/W174266269","https://openalex.org/W185208122","https://openalex.org/W186371963","https://openalex.org/W188180061","https://openalex.org/W189062207","https://openalex.org/W202390347","https://openalex.org/W208408519","https://openalex.org/W220698398","https://openalex.org/W259881838","https://openalex.org/W266014673","https://openalex.org/W278624975","https://openalex.org/W284883858","https://openalex.org/W289303767","https://openalex.org/W381669308","https://openalex.org/W419736218","https://openalex.org/W438641203","https://openalex.org/W562210660","https://openalex.org/W569187518","https://openalex.org/W574278025","https://openalex.org/W579824574","https://openalex.org/W583381661","https://openalex.org/W591730537","https://openalex.org/W594117138","https://openalex.org/W595329887","https://openalex.org/W601452688","https://openalex.org/W602330853","https://openalex.org/W604495257","https://openalex.org/W608003652","https://openalex.org/W614037629","https://openalex.org/W615518651","https://openalex.org/W618086694","https://openalex.org/W620279832","https://openalex.org/W627414654","https://openalex.org/W629187761","https://openalex.org/W632363596","https://openalex.org/W634042168","https://openalex.org/W638268826","https://openalex.org/W639901809","https://openalex.org/W640697391","https://openalex.org/W650418508","https://openalex.org/W652058220","https://openalex.org/W652755869","https://openalex.org/W658230244","https://openalex.org/W815834552","https://openalex.org/W819971082","https://openalex.org/W887393894","https://openalex.org/W956108161","https://openalex.org/W1012196350","https://openalex.org/W1480592289","https://openalex.org/W1481123975","https://openalex.org/W1483400496","https://openalex.org/W1484767543","https://openalex.org/W1487959867","https://openalex.org/W1493173399","https://openalex.org/W1504748141","https://openalex.org/W1512376203","https://openalex.org/W1521142076","https://openalex.org/W1523171858","https://openalex.org/W1527387653","https://openalex.org/W1527993054","https://openalex.org/W1528278159","https://openalex.org/W1530976318","https://openalex.org/W1532830632","https://openalex.org/W1533200881","https://openalex.org/W1534397122","https://openalex.org/W1535110649","https://openalex.org/W1539265701","https://openalex.org/W1539488491","https://openalex.org/W1541222319","https://openalex.org/W1542755833","https://openalex.org/W1542932561","https://openalex.org/W1544160659","https://openalex.org/W1546661573","https://openalex.org/W1549915682","https://openalex.org/W1551655032","https://openalex.org/W1552977317","https://openalex.org/W1553329368","https://openalex.org/W1553665662","https://openalex.org/W1554699384","https://openalex.org/W1561117232","https://openalex.org/W1562082655","https://openalex.org/W1570770032","https://openalex.org/W1574631790","https://openalex.org/W1574800015","https://openalex.org/W1575064678","https://openalex.org/W1578243932","https://openalex.org/W1579205672","https://openalex.org/W1579451247","https://openalex.org/W1581137339","https://openalex.org/W1584456704","https://openalex.org/W1586928610","https://openalex.org/W1589112881","https://openalex.org/W1593534687","https://openalex.org/W1596226399","https://openalex.org/W1596496052","https://openalex.org/W1596784613","https://openalex.org/W1599041379","https://openalex.org/W1600106158","https://openalex.org/W1600899111","https://openalex.org/W1603489804","https://openalex.org/W1607125416","https://openalex.org/W1610198951","https://openalex.org/W1620465227","https://openalex.org/W1658145876","https://openalex.org/W1785140710","https://openalex.org/W1797596697","https://openalex.org/W1881997932","https://openalex.org/W1934322125","https://openalex.org/W1965022460","https://openalex.org/W1965516070","https://openalex.org/W1966129932","https://openalex.org/W1966140960","https://openalex.org/W1966195787","https://openalex.org/W1967058415","https://openalex.org/W1967295444","https://openalex.org/W1967541354","https://openalex.org/W1968037704","https://openalex.org/W1968337168","https://openalex.org/W1969740786","https://openalex.org/W1971052907","https://openalex.org/W1974826004","https://openalex.org/W1974859891","https://openalex.org/W1975956466","https://openalex.org/W1976165808","https://openalex.org/W1976838596","https://openalex.org/W1978337726","https://openalex.org/W1978589188","https://openalex.org/W1978600821","https://openalex.org/W1978952522","https://openalex.org/W1979217577","https://openalex.org/W1979290264","https://openalex.org/W1979479063","https://openalex.org/W1979878479","https://openalex.org/W1980117570","https://openalex.org/W1980882742","https://openalex.org/W1981193212","https://openalex.org/W1981377021","https://openalex.org/W1982726700","https://openalex.org/W1986233102","https://openalex.org/W1986749425","https://openalex.org/W1987238812","https://openalex.org/W1987695517","https://openalex.org/W1987920066","https://openalex.org/W1987951091","https://openalex.org/W1988100192","https://openalex.org/W1988491420","https://openalex.org/W1988796750","https://openalex.org/W1989518276","https://openalex.org/W1990059302","https://openalex.org/W1990302060","https://openalex.org/W1991035888","https://openalex.org/W1991751985","https://openalex.org/W1992029048","https://openalex.org/W1992158355","https://openalex.org/W1992366524","https://openalex.org/W1992394784","https://openalex.org/W1992627370","https://openalex.org/W1993597752","https://openalex.org/W1993782312","https://openalex.org/W1994117308","https://openalex.org/W1994140028","https://openalex.org/W1995024993","https://openalex.org/W1995275863","https://openalex.org/W1995502972","https://openalex.org/W1995716051","https://openalex.org/W1996874724","https://openalex.org/W1999396639","https://openalex.org/W1999696418","https://openalex.org/W2000570959","https://openalex.org/W2000754657","https://openalex.org/W2001595523","https://openalex.org/W2001923612","https://openalex.org/W2004255104","https://openalex.org/W2005392197","https://openalex.org/W2005526997","https://openalex.org/W2005678062","https://openalex.org/W2005807934","https://openalex.org/W2005891085","https://openalex.org/W2007021113","https://openalex.org/W2007161913","https://openalex.org/W2007242737","https://openalex.org/W2007424032","https://openalex.org/W2009291153","https://openalex.org/W2009339533","https://openalex.org/W2009462044","https://openalex.org/W2012108231","https://openalex.org/W2012346575","https://openalex.org/W2014856692","https://openalex.org/W2015160078","https://openalex.org/W2016947937","https://openalex.org/W2017459654","https://openalex.org/W2017500644","https://openalex.org/W2017758291","https://openalex.org/W2018231020","https://openalex.org/W2018878238","https://openalex.org/W2019207118","https://openalex.org/W2019318395","https://openalex.org/W2021006099","https://openalex.org/W2023116690","https://openalex.org/W2023623257","https://openalex.org/W2024136257","https://openalex.org/W2024728129","https://openalex.org/W2024811950","https://openalex.org/W2025141509","https://openalex.org/W2026359315","https://openalex.org/W2027243238","https://openalex.org/W2027604733","https://openalex.org/W2029471655","https://openalex.org/W2029683257","https://openalex.org/W2031624488","https://openalex.org/W2032043305","https://openalex.org/W2032952041","https://openalex.org/W2033506826","https://openalex.org/W2033724810","https://openalex.org/W2033752582","https://openalex.org/W2034414235","https://openalex.org/W2034951066","https://openalex.org/W2035083787","https://openalex.org/W2035216841","https://openalex.org/W2035597893","https://openalex.org/W2035607492","https://openalex.org/W2036050038","https://openalex.org/W2036791354","https://openalex.org/W2037059875","https://openalex.org/W2037543179","https://openalex.org/W2037610712","https://openalex.org/W2038093332","https://openalex.org/W2038271705","https://openalex.org/W2038813702","https://openalex.org/W2039892874","https://openalex.org/W2040131509","https://openalex.org/W2040257024","https://openalex.org/W2040448457","https://openalex.org/W2042122639","https://openalex.org/W2042298187","https://openalex.org/W2043049316","https://openalex.org/W2044259643","https://openalex.org/W2044277302","https://openalex.org/W2045143534","https://openalex.org/W2045294652","https://openalex.org/W2045350888","https://openalex.org/W2046729516","https://openalex.org/W2047340909","https://openalex.org/W2048178374","https://openalex.org/W2048906801","https://openalex.org/W2049185649","https://openalex.org/W2049861350","https://openalex.org/W2050444430","https://openalex.org/W2050669251","https://openalex.org/W2051319378","https://openalex.org/W2051740400","https://openalex.org/W2051961490","https://openalex.org/W2052092041","https://openalex.org/W2053280421","https://openalex.org/W2053713637","https://openalex.org/W2054016255","https://openalex.org/W2054638614","https://openalex.org/W2054692478","https://openalex.org/W2055141125","https://openalex.org/W2055861621","https://openalex.org/W2056237892","https://openalex.org/W2056330701","https://openalex.org/W2056425828","https://openalex.org/W2057217515","https://openalex.org/W2057325237","https://openalex.org/W2057432822","https://openalex.org/W2057481110","https://openalex.org/W2059311942","https://openalex.org/W2059578117","https://openalex.org/W2060012105","https://openalex.org/W2060707028","https://openalex.org/W2060853524","https://openalex.org/W2062018407","https://openalex.org/W2062766022","https://openalex.org/W2063435673","https://openalex.org/W2063879870","https://openalex.org/W2063965181","https://openalex.org/W2064317806","https://openalex.org/W2065223247","https://openalex.org/W2065469339","https://openalex.org/W2066008028","https://openalex.org/W2066291132","https://openalex.org/W2066339172","https://openalex.org/W2066355594","https://openalex.org/W2067558348","https://openalex.org/W2068303401","https://openalex.org/W2069776609","https://openalex.org/W2069896581","https://openalex.org/W2070232523","https://openalex.org/W2070902324","https://openalex.org/W2071213671","https://openalex.org/W2072026461","https://openalex.org/W2072233206","https://openalex.org/W2072349460","https://openalex.org/W2072545307","https://openalex.org/W2072654895","https://openalex.org/W2073858388","https://openalex.org/W2077293854","https://openalex.org/W2077648382","https://openalex.org/W2077844366","https://openalex.org/W2078686481","https://openalex.org/W2079269631","https://openalex.org/W2080003743","https://openalex.org/W2081182436","https://openalex.org/W2081303178","https://openalex.org/W2081315955","https://openalex.org/W2082117102","https://openalex.org/W2085505490","https://openalex.org/W2087516406","https://openalex.org/W2088418473","https://openalex.org/W2090311796","https://openalex.org/W2090941878","https://openalex.org/W2091869377","https://openalex.org/W2092766573","https://openalex.org/W2093097460","https://openalex.org/W2093283167","https://openalex.org/W2093401754","https://openalex.org/W2093513754","https://openalex.org/W2093797243","https://openalex.org/W2093837669","https://openalex.org/W2095509133","https://openalex.org/W2096577755","https://openalex.org/W2097369226","https://openalex.org/W2098971107","https://openalex.org/W2099213868","https://openalex.org/W2103048247","https://openalex.org/W2104798032","https://openalex.org/W2105786313","https://openalex.org/W2106464612","https://openalex.org/W2107153836","https://openalex.org/W2108515141","https://openalex.org/W2108651407","https://openalex.org/W2109671365","https://openalex.org/W2110471052","https://openalex.org/W2110660289","https://openalex.org/W2113616385","https://openalex.org/W2113627987","https://openalex.org/W2115043404","https://openalex.org/W2115210010","https://openalex.org/W2115236691","https://openalex.org/W2115809372","https://openalex.org/W2116627104","https://openalex.org/W2116793847","https://openalex.org/W2119330701","https://openalex.org/W2119807647","https://openalex.org/W2120519680","https://openalex.org/W2121397498","https://openalex.org/W2123681774","https://openalex.org/W2123763614","https://openalex.org/W2123944152","https://openalex.org/W2124024090","https://openalex.org/W2124639593","https://openalex.org/W2126729776","https://openalex.org/W2132846007","https://openalex.org/W2134615644","https://openalex.org/W2137103396","https://openalex.org/W2138047765","https://openalex.org/W2138971494","https://openalex.org/W2139745167","https://openalex.org/W2141022540","https://openalex.org/W2141749969","https://openalex.org/W2141918425","https://openalex.org/W2142262612","https://openalex.org/W2142361186","https://openalex.org/W2142767368","https://openalex.org/W2144000811","https://openalex.org/W2144441227","https://openalex.org/W2144805881","https://openalex.org/W2144848056","https://openalex.org/W2145644865","https://openalex.org/W2147161620","https://openalex.org/W2153222072","https://openalex.org/W2153328421","https://openalex.org/W2153423075","https://openalex.org/W2154246758","https://openalex.org/W2156771184","https://openalex.org/W2159288201","https://openalex.org/W2160742149","https://openalex.org/W2160947396","https://openalex.org/W2161383914","https://openalex.org/W2161586993","https://openalex.org/W2162180499","https://openalex.org/W2164477303","https://openalex.org/W2164686438","https://openalex.org/W2165474034","https://openalex.org/W2166448831","https://openalex.org/W2166738007","https://openalex.org/W2167485593","https://openalex.org/W2168598125","https://openalex.org/W2169494018","https://openalex.org/W2171148471","https://openalex.org/W2171484638","https://openalex.org/W2171816930","https://openalex.org/W2182517149","https://openalex.org/W2213512631","https://openalex.org/W2262223246","https://openalex.org/W2287534678","https://openalex.org/W2312640369","https://openalex.org/W2315815607","https://openalex.org/W2318006131","https://openalex.org/W2329368800","https://openalex.org/W2330223643","https://openalex.org/W2331045215","https://openalex.org/W2333136780","https://openalex.org/W2334242879","https://openalex.org/W2345920951","https://openalex.org/W2373653529","https://openalex.org/W2380837740","https://openalex.org/W2391679928","https://openalex.org/W2395047117","https://openalex.org/W2419384633","https://openalex.org/W2419405977","https://openalex.org/W2470295168","https://openalex.org/W2476329725","https://openalex.org/W2478752172","https://openalex.org/W2482293467","https://openalex.org/W2484220492","https://openalex.org/W2484628341","https://openalex.org/W2486374716","https://openalex.org/W2486778974","https://openalex.org/W2488011020","https://openalex.org/W2489158168","https://openalex.org/W2489185564","https://openalex.org/W2491740490","https://openalex.org/W2492591072","https://openalex.org/W2492702825","https://openalex.org/W2495286578","https://openalex.org/W2495395491","https://openalex.org/W2498086043","https://openalex.org/W2501368014","https://openalex.org/W2505191071","https://openalex.org/W2505231239","https://openalex.org/W2511259662","https://openalex.org/W2571199164","https://openalex.org/W2577224402","https://openalex.org/W2617769828","https://openalex.org/W2621179711","https://openalex.org/W2764725798","https://openalex.org/W2796175043","https://openalex.org/W2801729930","https://openalex.org/W2802416800","https://openalex.org/W2884592800","https://openalex.org/W2890945032","https://openalex.org/W2891626180","https://openalex.org/W2892747141","https://openalex.org/W2893935948","https://openalex.org/W2947035232","https://openalex.org/W2949698239","https://openalex.org/W2969591737","https://openalex.org/W2975247854","https://openalex.org/W2979013752","https://openalex.org/W2983579241","https://openalex.org/W2994100523","https://openalex.org/W3014031930","https://openalex.org/W3022149050","https://openalex.org/W3033078819","https://openalex.org/W3081884175","https://openalex.org/W3187032144","https://openalex.org/W3192052728","https://openalex.org/W3212850099","https://openalex.org/W4205721726","https://openalex.org/W4213350406","https://openalex.org/W4240860573","https://openalex.org/W7166039152"],"related_works":["https://openalex.org/W2060695626","https://openalex.org/W4379655807","https://openalex.org/W1541222319","https://openalex.org/W91429571","https://openalex.org/W7197843775","https://openalex.org/W1587276137","https://openalex.org/W1504219176","https://openalex.org/W3184873365","https://openalex.org/W1986051214","https://openalex.org/W2009462044"],"abstract_inverted_index":{"This":[0,62],"thesis":[1],"examines":[2],"how":[3,12,77],"gender":[4,43,88,155,198,223,258,290,337,371,386],"is":[5,100,228,330,364],"portrayed":[6],"in":[7,45,47,68,80,90,94,102,109,140,158,190,209,224,259,266,291,315,322,336],"Chinese":[8,57,95,106,187,225,306,324],"television":[9,107,134,226,307],"commercials":[10,135,227],"and":[11,18,24,71,76,122,126,138,152,166,174,199,206,238,245,282,294,301,313,325,369,380,387],"these":[13],"representations":[14],"reflect":[15],"the":[16,25,161,210,250,255,269,273,287,297,318,346,352,359,373,381,391],"social":[17],"cultural":[19,334],"contexts":[20,49],"of":[21,28,40,60,132,154,203,222,235,249,257,268,272,289,299,333,354,361,375,385],"their":[22,194,200,388],"production":[23,30,363],"institutional":[26],"practices":[27],"advertising":[29,46,58,108,188,308,362,376],"personnel.":[31],"To":[32],"date,":[33],"while":[34],"there":[35],"have":[36],"been":[37,54],"a":[38,233],"plethora":[39],"studies":[41],"on":[42,241,286],"representation":[44,156,256],"western":[48,326],"only":[50,310],"limited":[51],"attention":[52],"has":[53],"given":[55],"to":[56,83,105,148,192],"portrayals":[59],"gender.":[61],"study,":[63],"therefore,":[64],"explores":[65],"particular":[66,91],"ways":[67],"which":[69],"femininity":[70,244],"masculinity":[72],"are":[73],"discursively":[74],"constructed,":[75],"this":[78,141,218,260],"process,":[79],"turn,":[81,159],"contributes":[82],"reinforcing":[84],"and/or":[85],"challenging":[86],"certain":[87],"ideologies,":[89],"those":[92],"found":[93],"Confucian":[96],"culture.":[97],"The":[98,179,220,247],"study":[99,180],"unique":[101],"its":[103],"approach":[104],"that":[110,254,305,358],"it":[111,231],"combines":[112],"methods":[113],"from":[114,217],"textual":[115,355],"analysis":[116,121,144,252,303],"(quantitative":[117],"content":[118,251],"analysis,":[119,356],"semiotic":[120,165,300],"critical":[123],"discourse":[124,167,302],"analysis)":[125],"empirical":[127],"research":[128],"(interview).":[129],"A":[130],"sample":[131,262],"679":[133],"was":[136,145],"collected":[137],"analysed":[139],"investigation.":[142],"Content":[143],"initially":[146],"applied":[147],"identify":[149],"recurrent":[150],"patterns":[151],"characteristics":[153],"which,":[157],"formed":[160],"basis":[162],"for":[163,351],"in-depth":[164],"analysis.":[168],"Specific":[169],"signs,":[170],"images,":[171],"codes,":[172],"discourses":[173,240],"myths":[175],"were":[176],"subsequently":[177],"discussed.":[178],"also":[181,331],"included":[182],"semi-structured":[183],"interviews":[184],"with":[185,317],"26":[186],"personnel":[189],"order":[191],"understand":[193],"multiple":[195],"dispositions":[196],"toward":[197],"actual":[201],"experiences":[202],"depicting":[204],"female":[205],"male":[207],"characters":[208],"creative":[211],"process.":[212],"Several":[213],"main":[214],"findings":[215,348],"emerged":[216],"study.":[219],"portrayal":[221],"complex":[229],"because":[230],"embodies":[232],"series":[234],"simultaneously":[236],"conflicting":[237],"complementary":[239],"what":[242],"constitute":[243],"masculinity.":[246],"results":[248],"revealed":[253,304],"study\u2019s":[261],"still":[263],"remains":[264],"stereotypical":[265],"terms":[267],"different":[270],"distribution":[271],"sexes":[274],"across":[275],"product":[276],"category,":[277],"role,":[278],"dress,":[279],"age,":[280],"credibility":[281],"voice-over.":[283],"By":[284],"focusing":[285],"constructs":[288],"domestic,":[292],"occupational":[293],"recreational":[295],"contexts,":[296],"use":[298],"not":[309],"portrays":[311],"women":[312],"men":[314],"line":[316],"significant":[319],"aspects":[320],"embedded":[321],"both":[323],"patriarchal":[327],"traditions,":[328],"but":[329],"constitutive":[332],"shifts":[335],"ideologies":[338],"through":[339],"highlighting":[340],"modern":[341,370],"(western)":[342],"values.":[343],"In":[344],"addition,":[345],"interview":[347],"yielded":[349],"support":[350],"conclusions":[353],"demonstrating":[357],"process":[360],"significantly":[365],"influenced":[366],"by":[367],"traditional":[368],"values,":[372],"restriction":[374],"regulations,":[377],"client":[378],"expectations,":[379],"professionals\u2019":[382],"divergent":[383],"perceptions":[384],"assumptions":[389],"about":[390],"audience.":[392]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
