{"id":"https://openalex.org/W2155742944","doi":"https://doi.org/10.1111/1467-9310.00104","title":"R&D as an option on market introduction","display_name":"R&D as an option on market introduction","publication_year":1998,"publication_date":"1998-10-01","ids":{"openalex":"https://openalex.org/W2155742944","doi":"https://doi.org/10.1111/1467-9310.00104","mag":"2155742944"},"language":"en","primary_location":{"id":"doi:10.1111/1467-9310.00104","doi":"https://doi.org/10.1111/1467-9310.00104","is_oa":false,"landing_page_url":"https://doi.org/10.1111/1467-9310.00104","pdf_url":null,"source":{"id":"https://openalex.org/S43637407","display_name":"R and D Management","issn_l":"0033-6807","issn":["0033-6807","1467-9310"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"R&amp;D Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062368740","display_name":"Onno Lint","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I913958620","display_name":"Erasmus University Rotterdam","ror":"https://ror.org/057w15z03","country_code":"NL","type":"education","lineage":["https://openalex.org/I913958620"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Onno Lint","raw_affiliation_strings":["Department of Industrial Economics, H17\u201325, Erasmus University Rotterdam, P.O. Box 1738, 3000 DR Rotterdam, the NetherlandsLint@FEW.EUR.NL"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Economics, H17\u201325, Erasmus University Rotterdam, P.O. Box 1738, 3000 DR Rotterdam, the NetherlandsLint@FEW.EUR.NL","institution_ids":["https://openalex.org/I913958620"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073075555","display_name":"Enrico Pennings","orcid":"https://orcid.org/0000-0003-1403-9857","observed_orcids":["https://orcid.org/0000-0003-1403-9857"]},"institutions":[{"id":"https://openalex.org/I913958620","display_name":"Erasmus University Rotterdam","ror":"https://ror.org/057w15z03","country_code":"NL","type":"education","lineage":["https://openalex.org/I913958620"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Enrico Pennings","raw_affiliation_strings":["Department of Industrial Economics, H17\u201325, Erasmus University Rotterdam, P.O. Box 1738, 3000 DR Rotterdam, the NetherlandsLint@FEW.EUR.NL"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Economics, H17\u201325, Erasmus University Rotterdam, P.O. Box 1738, 3000 DR Rotterdam, the NetherlandsLint@FEW.EUR.NL","institution_ids":["https://openalex.org/I913958620"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I913958620"],"apc_list":{"value":3620,"currency":"USD","value_usd":3620},"apc_paid":null,"fwci":8.3867,"has_fulltext":false,"cited_by_count":83,"citation_normalized_percentile":{"value":0.97374859,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"28","issue":"4","first_page":"279","last_page":"287"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11976","display_name":"Capital Investment and Risk Analysis","score":1.0,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11976","display_name":"Capital Investment and Risk Analysis","score":1.0,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14306","display_name":"Technology Assessment and Management","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10067","display_name":"Stochastic processes and financial applications","score":0.0,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/r-d-investment-decisions","display_name":"R&D investment decisions","score":0.796999990940094},{"id":"https://openalex.org/keywords/real-options","display_name":"real options","score":0.9440000057220459},{"id":"https://openalex.org/keywords/option-pricing","display_name":"option pricing","score":0.5960000157356262},{"id":"https://openalex.org/keywords/market-entry","display_name":"market entry","score":0.5830000042915344},{"id":"https://openalex.org/keywords/technological-uncertainty","display_name":"technological uncertainty","score":0.8169999718666077},{"id":"https://openalex.org/keywords/r-d-budgeting","display_name":"R&D budgeting","score":0.6600000262260437},{"id":"https://openalex.org/keywords/black-scholes-model","display_name":"Black-Scholes model","score":0.7929999828338623},{"id":"https://openalex.org/keywords/jump-processes","display_name":"jump processes","score":0.7070000171661377},{"id":"https://openalex.org/keywords/multimedia-research","display_name":"multimedia research","score":0.4790000021457672},{"id":"https://openalex.org/keywords/net-present-value","display_name":"net present value","score":0.621999979019165}],"concepts":[{"id":"https://openalex.org/C2781014177","wikidata":"https://www.wikidata.org/wiki/Q455422","display_name":"Discounted cash flow","level":3,"score":0.8185831308364868},{"id":"https://openalex.org/C186027771","wikidata":"https://www.wikidata.org/wiki/Q4008379","display_name":"Valuation (finance)","level":2,"score":0.7819579839706421},{"id":"https://openalex.org/C194483076","wikidata":"https://www.wikidata.org/wiki/Q380382","display_name":"Valuation of options","level":2,"score":0.682350754737854},{"id":"https://openalex.org/C163428354","wikidata":"https://www.wikidata.org/wiki/Q1047513","display_name":"Cash flow","level":2,"score":0.6499160528182983},{"id":"https://openalex.org/C163128081","wikidata":"https://www.wikidata.org/wiki/Q1338307","display_name":"Black\u2013Scholes model","level":3,"score":0.5978229641914368},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.5692351460456848},{"id":"https://openalex.org/C181230689","wikidata":"https://www.wikidata.org/wiki/Q192472","display_name":"Net present value","level":3,"score":0.5329989194869995},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5028826594352722},{"id":"https://openalex.org/C2780973918","wikidata":"https://www.wikidata.org/wiki/Q7099016","display_name":"Option value","level":3,"score":0.49121302366256714},{"id":"https://openalex.org/C202552767","wikidata":"https://www.wikidata.org/wiki/Q1901350","display_name":"Market value","level":2,"score":0.48345980048179626},{"id":"https://openalex.org/C6927289","wikidata":"https://www.wikidata.org/wiki/Q1100466","display_name":"Present value","level":2,"score":0.42403554916381836},{"id":"https://openalex.org/C36613032","wikidata":"https://www.wikidata.org/wiki/Q549269","display_name":"Binary option","level":4,"score":0.4108380079269409},{"id":"https://openalex.org/C106159729","wikidata":"https://www.wikidata.org/wiki/Q2294553","display_name":"Financial economics","level":1,"score":0.38128751516342163},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.3402567505836487},{"id":"https://openalex.org/C1898038","wikidata":"https://www.wikidata.org/wiki/Q728255","display_name":"Asian option","level":3,"score":0.3294385075569153},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.2975365221500397},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.24232691526412964},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18285119533538818},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.0},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.0},{"id":"https://openalex.org/C91602232","wikidata":"https://www.wikidata.org/wiki/Q756115","display_name":"Volatility (finance)","level":2,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":9,"locations":[{"id":"doi:10.1111/1467-9310.00104","doi":"https://doi.org/10.1111/1467-9310.00104","is_oa":false,"landing_page_url":"https://doi.org/10.1111/1467-9310.00104","pdf_url":null,"source":{"id":"https://openalex.org/S43637407","display_name":"R and D Management","issn_l":"0033-6807","issn":["0033-6807","1467-9310"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"R&amp;D Management","raw_type":"journal-article"},{"id":"pmh:oai:pure.eur.nl:openaire_cris_publications/4467360e-7591-465a-bfec-c601a666f1de","doi":null,"is_oa":false,"landing_page_url":"https://pure.eur.nl/en/publications/4467360e-7591-465a-bfec-c601a666f1de","pdf_url":null,"source":{"id":"https://openalex.org/S4306401266","display_name":"EUR Research Repository (Erasmus University Rotterdam)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I913958620","host_organization_name":"Erasmus University Rotterdam","host_organization_lineage":["https://openalex.org/I913958620"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lint, O & Pennings, E 1998, 'R &D as an option on market introduction', R and D Management, vol. 28, no. 4, pp. 279-287. https://doi.org/10.1111/1467-9310.00104","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:678707","doi":null,"is_oa":false,"landing_page_url":"http://library.tue.nl/csp/dare/LinkToRepository.csp?recordnumber=678707","pdf_url":null,"source":{"id":"https://openalex.org/S4406922641","display_name":"TU/e Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ISSN:0033-6807","raw_type":"Article / Letter to the editor"},{"id":"pmh:eur:oai:pure.eur.nl:publications/4467360e-7591-465a-bfec-c601a666f1de","doi":null,"is_oa":false,"landing_page_url":"https://pure.eur.nl/en/publications/4467360e-7591-465a-bfec-c601a666f1de","pdf_url":null,"source":{"id":"https://openalex.org/S4306401266","display_name":"EUR Research Repository (Erasmus University Rotterdam)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I913958620","host_organization_name":"Erasmus University Rotterdam","host_organization_lineage":["https://openalex.org/I913958620"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"R and D Management, 28(4), 279 - 287. Wiley-Blackwell Publishing Ltd","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:eur:oai:pure.eur.nl:publications/5164d3ad-c6af-4b7b-9bb6-fd7d16ba5372","doi":null,"is_oa":false,"landing_page_url":"https://pure.eur.nl/en/publications/5164d3ad-c6af-4b7b-9bb6-fd7d16ba5372","pdf_url":null,"source":{"id":"https://openalex.org/S4306401266","display_name":"EUR Research Repository (Erasmus University Rotterdam)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I913958620","host_organization_name":"Erasmus University Rotterdam","host_organization_lineage":["https://openalex.org/I913958620"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"R and D Management, 28, 279 - 287. Wiley-Blackwell Publishing Ltd","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:library.tue.nl:678707","doi":null,"is_oa":false,"landing_page_url":"http://repository.tue.nl/678707","pdf_url":null,"source":{"id":"https://openalex.org/S4406922641","display_name":"TU/e Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ISSN:0033-6807","raw_type":"Article / Letter to the editor"},{"id":"pmh:oai:pure.tue.nl:openaire_cris_publications/25aefaa6-3d63-4fe9-9288-76936b623175","doi":null,"is_oa":false,"landing_page_url":"https://research.tue.nl/en/publications/25aefaa6-3d63-4fe9-9288-76936b623175","pdf_url":null,"source":{"id":"https://openalex.org/S4406922641","display_name":"TU/e Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Lint, L J O & Pennings, H P G 1998, 'R &D as an option on market introduction', R&D Management, vol. 28, no. 4, pp. 287-297. https://doi.org/10.1111/1467-9310.00104","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:tue:oai:library.tue.nl:678707","doi":null,"is_oa":false,"landing_page_url":"http://repository.tue.nl/678707","pdf_url":null,"source":{"id":"https://openalex.org/S4406922641","display_name":"TU/e Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"R&amp;D Management, 28(4), 287","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:tue:oai:pure.tue.nl:publications/25aefaa6-3d63-4fe9-9288-76936b623175","doi":null,"is_oa":false,"landing_page_url":"https://research.tue.nl/nl/publications/25aefaa6-3d63-4fe9-9288-76936b623175","pdf_url":null,"source":{"id":"https://openalex.org/S4406922641","display_name":"TU/e Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"R&amp;D Management, 28(4), 287 - 297. Wiley-Blackwell","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2049070242","https://openalex.org/W2588812260","https://openalex.org/W38756139","https://openalex.org/W7097500453","https://openalex.org/W2923078928","https://openalex.org/W1486135718","https://openalex.org/W2134252397","https://openalex.org/W2068976092","https://openalex.org/W1908567746","https://openalex.org/W2128070744"],"abstract_inverted_index":{"Discounted":[0],"cash":[1],"flow":[2],"methods":[3],"for":[4,70,89,113],"making":[5],"R&D":[6,40,61,78,118,147,168],"investment":[7],"decisions":[8],"cannot":[9],"properly":[10],"capture":[11],"the":[12,25,31,39,43,56,72,75,83,105,115,124,144,150,161],"option":[13,49,91,110,121,165],"value":[14,32,50,76,122],"in":[15,45,131],"R&D.":[16],"Since":[17],"market":[18,132],"and":[19,86,167],"technology":[20,134],"uncertainties":[21],"change":[22],"expectations":[23,46],"about":[24],"viability":[26],"of":[27,33,60,74,77,99,107,117,123,146,152],"many":[28],"new":[29],"products,":[30],"projects":[34,148],"is":[35,102,170],"frequently":[36],"adjusted":[37],"during":[38],"stages.":[41],"Capturing":[42],"adjustment":[44],"has":[47],"an":[48],"that":[51],"may":[52],"significantly":[53],"differ":[54],"from":[55,139],"Net":[57],"Present":[58],"Value":[59],"projects.":[62,79,119],"However,":[63],"there":[64],"are":[65],"no":[66],"historic":[67],"time":[68],"series":[69],"estimating":[71],"uncertainty":[73],"As":[80],"a":[81,108],"result,":[82],"standard":[84],"Black":[85],"Scholes":[87],"model":[88,112,125],"financial":[90],"valuation":[92,145],"needs":[93],"to":[94,103,149],"be":[95],"adjusted.":[96],"The":[97,120,136],"aim":[98],"this":[100],"paper":[101],"report":[104],"application":[106],"particular":[109],"pricing":[111],"setting":[114],"budget":[116],"captures":[126],"jumps":[127],"or":[128,133],"business":[129],"shifts":[130],"conditions.":[135],"approach":[137],"originates":[138],"applying":[140],"current":[141],"insight":[142],"into":[143],"field":[151],"multimedia":[153],"research":[154],"at":[155],"Philips":[156],"Corporate":[157],"Research.":[158],"This":[159],"way,":[160],"gap":[162],"between":[163],"real":[164],"theory":[166],"practice":[169],"further":[171],"diminished.":[172]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
