{"id":"https://openalex.org/W2155115453","doi":"https://doi.org/10.1016/s1441-3582(03)70115-3","title":"The Ethicality of Using Fear for Social Advertising","display_name":"The Ethicality of Using Fear for Social Advertising","publication_year":2003,"publication_date":"2003-05-01","ids":{"openalex":"https://openalex.org/W2155115453","doi":"https://doi.org/10.1016/s1441-3582(03)70115-3","mag":"2155115453"},"language":"en","primary_location":{"id":"doi:10.1016/s1441-3582(03)70115-3","doi":"https://doi.org/10.1016/s1441-3582(03)70115-3","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s1441-3582(03)70115-3","pdf_url":null,"source":{"id":"https://openalex.org/S11782782","display_name":"Australasian Marketing Journal (AMJ)","issn_l":"1441-3582","issn":["1441-3582","1839-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Australasian Marketing Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040405263","display_name":"Damien Arthur","orcid":"https://orcid.org/0000-0002-3072-2974","observed_orcids":["https://orcid.org/0000-0002-3072-2974"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Damien Arthur","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5110203668","display_name":"Pascale G. Quester","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Pascale Quester","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5040405263","https://openalex.org/A5110203668"],"corresponding_institution_ids":[],"apc_list":{"value":3900,"currency":"USD","value_usd":3900},"apc_paid":null,"fwci":1.0577,"has_fulltext":false,"cited_by_count":40,"citation_normalized_percentile":{"value":0.83478803,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"11","issue":"1","first_page":"12","last_page":"27"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.7134000062942505,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.7134000062942505,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.13220000267028809,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.04439999908208847,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fear-appeals","display_name":"fear appeals","score":0.9919999837875366},{"id":"https://openalex.org/keywords/advertising-ethics","display_name":"advertising ethics","score":0.9120000004768372},{"id":"https://openalex.org/keywords/social-advertising","display_name":"social advertising","score":0.746999979019165},{"id":"https://openalex.org/keywords/social-threat","display_name":"social danger","score":0.5070000290870667},{"id":"https://openalex.org/keywords/physical-threats","display_name":"physical threats","score":0.9879999756813049},{"id":"https://openalex.org/keywords/anti-smoking-messages","display_name":"anti-smoking messages","score":0.7789999842643738},{"id":"https://openalex.org/keywords/smoking-prevention","display_name":"smoking prevention","score":0.5450000166893005},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.7400000095367432},{"id":"https://openalex.org/keywords/adolescents","display_name":"adolescents","score":0.39500001072883606}],"concepts":[{"id":"https://openalex.org/C67677051","wikidata":"https://www.wikidata.org/wiki/Q5439364","display_name":"Fear appeal","level":2,"score":0.8204473853111267},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.6380211710929871},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6275084018707275},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5033823847770691},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.48666030168533325},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44083595275878906},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4381404221057892},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1381899118423462},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.134794682264328},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1016/s1441-3582(03)70115-3","doi":"https://doi.org/10.1016/s1441-3582(03)70115-3","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s1441-3582(03)70115-3","pdf_url":null,"source":{"id":"https://openalex.org/S11782782","display_name":"Australasian Marketing Journal (AMJ)","issn_l":"1441-3582","issn":["1441-3582","1839-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Australasian Marketing Journal","raw_type":"journal-article"},{"id":"pmh:oai:digital.library.adelaide.edu.au:2440/1147","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/2440/1147","pdf_url":null,"source":{"id":"https://openalex.org/S4306401835","display_name":"Adelaide Research & Scholarship (AR&S) (University of Adelaide)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I5681781","host_organization_name":"The University of Adelaide","host_organization_lineage":["https://openalex.org/I5681781"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://wwwdocs.fce.unsw.edu.au/marketing/amj_11_01_arthur.pdf","raw_type":"Journal article"},{"id":"pmh:oai:researchbank.swinburne.edu.au:6dcce913-c7df-4155-a46f-326d850baeda/1","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/1959.3/454612","pdf_url":null,"source":{"id":"https://openalex.org/S4306401157","display_name":"Swinburne figshare (Swinburne University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I57093077","host_organization_name":"Swinburne University of Technology","host_organization_lineage":["https://openalex.org/I57093077"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Australasian Marketing Journal, Vol. 11, no. 1 (Jan 2003), pp. 12-27","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.7900000214576721,"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W1491276515","https://openalex.org/W1494371514","https://openalex.org/W1501489341","https://openalex.org/W1527740399","https://openalex.org/W1968149740","https://openalex.org/W1976165808","https://openalex.org/W1998799491","https://openalex.org/W2007772362","https://openalex.org/W2009155836","https://openalex.org/W2012733569","https://openalex.org/W2019741366","https://openalex.org/W2024464792","https://openalex.org/W2031543949","https://openalex.org/W2038869190","https://openalex.org/W2054300093","https://openalex.org/W2057343366","https://openalex.org/W2058356342","https://openalex.org/W2060010505","https://openalex.org/W2065018360","https://openalex.org/W2070486556","https://openalex.org/W2081363108","https://openalex.org/W2082934638","https://openalex.org/W2087773270","https://openalex.org/W2091780580","https://openalex.org/W2151446052","https://openalex.org/W2286587643","https://openalex.org/W2326247870","https://openalex.org/W2335055786","https://openalex.org/W2336403537","https://openalex.org/W2895189975","https://openalex.org/W2910598250","https://openalex.org/W2917752400","https://openalex.org/W3000527332","https://openalex.org/W4234025922","https://openalex.org/W4239818978"],"related_works":["https://openalex.org/W2122023200","https://openalex.org/W2336403537","https://openalex.org/W1989364164","https://openalex.org/W2094154767","https://openalex.org/W2255101649","https://openalex.org/W2761404800","https://openalex.org/W1968149740","https://openalex.org/W1501489341","https://openalex.org/W1487235778","https://openalex.org/W2014642866"],"abstract_inverted_index":{"While":[0],"a":[1,37,79],"substantial":[2],"body":[3],"of":[4,10,24,39,43,49,56,82,89,136],"literature":[5],"has":[6],"examined":[7],"the":[8,22,40,47,54,75,87,91],"effect":[9],"fear":[11,95,121],"appeals":[12,96],"in":[13,148],"advertising,":[14],"few,":[15],"if":[16],"any,":[17],"studies":[18],"have":[19],"looked":[20],"into":[21],"ethicality":[23,139],"using":[25,57],"such":[26],"threatening":[27,62],"messages,":[28],"particularly":[29],"for":[30,106],"socially":[31,61,107],"desirable":[32,108],"outcomes.":[33],"In":[34],"this":[35,134],"paper,":[36],"review":[38],"different":[41],"theories":[42],"ethics":[44],"leads":[45],"to":[46,64,67,143,146],"development":[48],"an":[50],"empirical":[51],"study":[52],"where":[53],"effects":[55],"both":[58],"physically":[59],"and":[60,118],"messages":[63],"encourage":[65],"juveniles":[66],"develop":[68],"anti-smoking":[69],"behavioural":[70,149],"intentions":[71],"were":[72,113],"tested.":[73],"Using":[74],"data":[76],"collected":[77],"from":[78,86],"convenience":[80],"sample":[81],"about":[83],"250":[84],"undergraduates":[85],"University":[88],"Adelaide,":[90],"results":[92],"show":[93],"that":[94,126],"may":[97,129],"indeed":[98],"be":[99,130],"perceived":[100,114],"as":[101,115],"unethical,":[102],"even":[103],"when":[104],"used":[105],"purposes.":[109],"Moreover,":[110],"social":[111],"threats":[112],"more":[116],"unethical":[117],"generated":[119],"less":[120],"than":[122],"physical":[123],"threat,":[124],"suggesting":[125],"their":[127],"use":[128],"counter":[131],"productive":[132],"with":[133],"type":[135],"population.":[137],"Finally,":[138],"did":[140],"not":[141],"appear":[142],"relate":[144],"necessarily":[145],"change":[147],"intentions.":[150]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":6},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}