{"id":"https://openalex.org/W2153221865","doi":null,"title":"Using social marketing to trigger water saving behaviour in hotels - a case study of a towel programme in Greece","display_name":"Using social marketing to trigger water saving behaviour in hotels - a case study of a towel programme in Greece","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2153221865","mag":"2153221865"},"language":"en","primary_location":{"id":"pmh:oai:lup-student-papers.lub.lu.se:4732820","doi":null,"is_oa":true,"landing_page_url":"http://lup.lub.lu.se/student-papers/record/4732820","pdf_url":"http://lup.lub.lu.se/student-papers/record/4732820","source":{"id":"https://openalex.org/S4306402420","display_name":"Lund University Publications Student Papers (Lund University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I187531555","host_organization_name":"Lund University","host_organization_lineage":["https://openalex.org/I187531555"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"H2"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://lup.lub.lu.se/student-papers/record/4732820","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026287368","display_name":"Stephanie Wischner","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I187531555","display_name":"Lund University","ror":"https://ror.org/012a77v79","country_code":"SE","type":"education","lineage":["https://openalex.org/I187531555"]}],"countries":["SE"],"is_corresponding":true,"raw_author_name":"Stephanie Wischner","raw_affiliation_strings":["Lund University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lund University","institution_ids":["https://openalex.org/I187531555"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5026287368"],"corresponding_institution_ids":["https://openalex.org/I187531555"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10898","display_name":"Pro-Environmental Behavior and Attitudes","score":0.9423999786376953,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10898","display_name":"Pro-Environmental Behavior and Attitudes","score":0.9423999786376953,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.03909999877214432,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.01209999993443489,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.9950000047683716},{"id":"https://openalex.org/keywords/water-saving-behaviour","display_name":"water-saving behaviour","score":0.8650000095367432},{"id":"https://openalex.org/keywords/water-scarcity","display_name":"water scarcity","score":0.6899999976158142},{"id":"https://openalex.org/keywords/behavior-change","display_name":"behavior change","score":0.7820000052452087},{"id":"https://openalex.org/keywords/housekeepers","display_name":"housekeepers","score":0.5009999871253967},{"id":"https://openalex.org/keywords/positive-feedback","display_name":"positive feedback","score":0.5920000076293945},{"id":"https://openalex.org/keywords/social-norms","display_name":"social norms","score":0.8899999856948853},{"id":"https://openalex.org/keywords/greece","display_name":"Greece","score":0.5630000233650208}],"concepts":[{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.7738206386566162},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.6859810948371887},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6654118299484253},{"id":"https://openalex.org/C206588197","wikidata":"https://www.wikidata.org/wiki/Q846574","display_name":"Reuse","level":2,"score":0.4531557559967041},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.438801646232605},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.41604459285736084},{"id":"https://openalex.org/C109747225","wikidata":"https://www.wikidata.org/wiki/Q815758","display_name":"Scarcity","level":2,"score":0.4129568934440613},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.39927971363067627},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18788516521453857},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.18341156840324402},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12119153141975403},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C548081761","wikidata":"https://www.wikidata.org/wiki/Q180388","display_name":"Waste management","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:lup-student-papers.lub.lu.se:4732820","doi":null,"is_oa":true,"landing_page_url":"http://lup.lub.lu.se/student-papers/record/4732820","pdf_url":"http://lup.lub.lu.se/student-papers/record/4732820","source":{"id":"https://openalex.org/S4306402420","display_name":"Lund University Publications Student Papers (Lund University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I187531555","host_organization_name":"Lund University","host_organization_lineage":["https://openalex.org/I187531555"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"H2"},{"id":"mag:2153221865","doi":null,"is_oa":false,"landing_page_url":"https://lup.lub.lu.se/student-papers/record/4732820/file/4732837.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:lup-student-papers.lub.lu.se:4732820","doi":null,"is_oa":true,"landing_page_url":"http://lup.lub.lu.se/student-papers/record/4732820","pdf_url":"http://lup.lub.lu.se/student-papers/record/4732820","source":{"id":"https://openalex.org/S4306402420","display_name":"Lund University Publications Student Papers (Lund University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I187531555","host_organization_name":"Lund University","host_organization_lineage":["https://openalex.org/I187531555"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"H2"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/6","score":0.6618000268936157,"display_name":"Clean water and sanitation"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2153221865.pdf","grobid_xml":"https://content.openalex.org/works/W2153221865.grobid-xml"},"referenced_works_count":65,"referenced_works":["https://openalex.org/W135730772","https://openalex.org/W341033893","https://openalex.org/W628398100","https://openalex.org/W1481908410","https://openalex.org/W1502141581","https://openalex.org/W1502950937","https://openalex.org/W1553821517","https://openalex.org/W1557459633","https://openalex.org/W1606057964","https://openalex.org/W1608170983","https://openalex.org/W1611993863","https://openalex.org/W1892635427","https://openalex.org/W1966410954","https://openalex.org/W1966580902","https://openalex.org/W1973412126","https://openalex.org/W1974314763","https://openalex.org/W1975819771","https://openalex.org/W1989902309","https://openalex.org/W1990001462","https://openalex.org/W2005098227","https://openalex.org/W2005240612","https://openalex.org/W2005977705","https://openalex.org/W2009727881","https://openalex.org/W2018346558","https://openalex.org/W2021782699","https://openalex.org/W2023888529","https://openalex.org/W2023892288","https://openalex.org/W2029343208","https://openalex.org/W2030679396","https://openalex.org/W2030851169","https://openalex.org/W2033493275","https://openalex.org/W2035712354","https://openalex.org/W2045331585","https://openalex.org/W2049510302","https://openalex.org/W2059518795","https://openalex.org/W2068178969","https://openalex.org/W2072165365","https://openalex.org/W2075747208","https://openalex.org/W2075876923","https://openalex.org/W2077283586","https://openalex.org/W2096563449","https://openalex.org/W2097001134","https://openalex.org/W2097664325","https://openalex.org/W2101333550","https://openalex.org/W2106081552","https://openalex.org/W2118166736","https://openalex.org/W2119700561","https://openalex.org/W2121615685","https://openalex.org/W2127575305","https://openalex.org/W2128561928","https://openalex.org/W2130950828","https://openalex.org/W2133420697","https://openalex.org/W2139360676","https://openalex.org/W2147478345","https://openalex.org/W2149610817","https://openalex.org/W2162116088","https://openalex.org/W2164456456","https://openalex.org/W2170488209","https://openalex.org/W2171884968","https://openalex.org/W2330276903","https://openalex.org/W2333376591","https://openalex.org/W2474809687","https://openalex.org/W2482504277","https://openalex.org/W2607604821","https://openalex.org/W4236351745"],"related_works":["https://openalex.org/W2009727881","https://openalex.org/W2038934991","https://openalex.org/W2890363807","https://openalex.org/W4391513093","https://openalex.org/W2618869980","https://openalex.org/W2806716979","https://openalex.org/W2606983671","https://openalex.org/W2169100733","https://openalex.org/W4241173611","https://openalex.org/W4412694226"],"abstract_inverted_index":{"Water":[0],"scarcity":[1],"is":[2,65,152,188,292,307],"one":[3,74,191],"of":[4,37,57,180,198,219,260,268,274,290,297],"the":[5,32,35,38,54,72,121,170,178,181,194,202,205,209,217,258,281,295,329],"environmental":[6],"issues,":[7],"which":[8],"societies":[9],"face":[10],"nowadays.":[11],"The":[12,61,81,102,123,148,167,185,253,272],"demand":[13],"for":[14,342],"water":[15,29,231,269],"in":[16,20,59,142,162,201,311],"popular":[17],"tourist":[18],"destinations,":[19],"areas":[21],"that":[22,126,153,216,257,304,333],"are":[23,130,140],"already":[24],"subject":[25],"to":[26,42,52,116,144,164,207,211],"limited":[27],"natural":[28],"resources,":[30],"compounds":[31],"problem.":[33],"Therefore,":[34],"objective":[36],"present":[39],"study":[40,83,124,254],"was":[41,79,84],"examine":[43],"whether":[44],"social":[45,103,220,242,277,305,334],"marketing":[46,104,221,278,306,335],"can":[47,233,262,301,338],"be":[48,263,302,339],"an":[49],"effective":[50,310],"method":[51,337],"increase":[53],"reuse":[55,77,128,183],"rates":[56],"towels":[58],"hotels.":[60],"chosen":[62],"research":[63,92,324,330],"design":[64,259],"a":[66,87,99,111,189,276,344],"single":[67],"case":[68,82],"study.":[69],"To":[70],"validate":[71],"findings,":[73],"hotel\u2019s":[75],"towel":[76,127,165,182],"programme":[78,206],"examined.":[80],"based":[85],"on":[86,113],"triangulation":[88],"approach":[89,279],"and":[90,98,119,146,244,270,318,325],"included":[91],"methods,":[93,222],"such":[94,343],"as":[95,107,228,336,347],"qualitative":[96],"interviews":[97],"field":[100],"experiment.":[101],"theory":[105],"serves":[106],"conceptual":[108],"framework,":[109],"with":[110],"focus":[112],"communication":[114,190],"measures,":[115],"design,":[117],"implement,":[118],"evaluate":[120],"intervention.":[122],"finds":[125],"programmes":[129],"widely":[131],"accepted":[132],"by":[133,224,265],"hotel":[134],"guests.":[135,212,237],"However,":[136],"three":[137],"main":[138],"barriers":[139],"identified":[141,320],"regard":[143],"credibility":[145,179],"communication.":[147],"first":[149],"barrier":[150,187],"noted":[151],"housekeeping":[154],"staff":[155],"do":[156],"not":[157],"always":[158],"follow":[159],"guest":[160],"requests":[161],"respect":[163],"reuse.":[166],"second":[168],"concerns":[169],"other":[171,285],"water-wasting":[172],"activities.":[173],"These":[174],"two":[175],"factors":[176],"undermine":[177],"programme.":[184],"third":[186],"\u2013":[192],"i.e.":[193],"placement":[195],"(or":[196],"lack)":[197],"individual":[199,230],"signs":[200,261],"bathroom":[203],"regarding":[204],"communicate":[208],"message":[210],"Research":[213],"outcomes":[214],"suggest":[215],"use":[218],"underpinned":[223],"positive":[225],"feedback":[226],"(such":[227],"recognising":[229],"consumption)":[232],"trigger":[234],"participation":[235],"amongst":[236],"In":[238,327],"contrast,":[239],"statements":[240],"about":[241],"norms":[243],"donations":[245],"or":[246],"give-aways":[247],"evoke":[248],"negative":[249],"reactions":[250],"among":[251],"participants.":[252],"further":[255,323],"reveals":[256],"optimized":[264],"adding":[266],"pictures":[267],"visualisations.":[271],"difficulty":[273],"conducting":[275],"within":[280],"tourism":[282],"industry,":[283],"where":[284],"activities":[286],"consume":[287],"high":[288],"amounts":[289],"water,":[291],"discussed.":[293],"On":[294],"basis":[296],"this":[298],"study,":[299],"it":[300],"said":[303],"only":[308],"modestly":[309],"inducing":[312,348],"behaviour":[313,349],"change.":[314,350],"Remaining":[315],"knowledge":[316],"gaps":[317],"uncertainties":[319],"herein":[321],"require":[322],"validation.":[326],"addition,":[328],"has":[331],"shown":[332],"too":[340],"simplistic":[341],"multifaceted":[345],"purpose":[346]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
