{"id":"https://openalex.org/W2150112465","doi":"https://doi.org/10.1093/icc/8.2.289","title":"From utilities to mental models: a critical survey on decision rules and cognition in consumer choice","display_name":"From utilities to mental models: a critical survey on decision rules and cognition in consumer choice","publication_year":1999,"publication_date":"1999-06-01","ids":{"openalex":"https://openalex.org/W2150112465","doi":"https://doi.org/10.1093/icc/8.2.289","mag":"2150112465"},"language":"en","primary_location":{"id":"doi:10.1093/icc/8.2.289","doi":"https://doi.org/10.1093/icc/8.2.289","is_oa":false,"landing_page_url":"https://doi.org/10.1093/icc/8.2.289","pdf_url":null,"source":{"id":"https://openalex.org/S145507837","display_name":"Industrial and Corporate Change","issn_l":"0960-6491","issn":["0960-6491","1464-3650"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial and Corporate Change","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/11572/22998","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064682864","display_name":"Maria Giovanna Devetag","orcid":"https://orcid.org/0000-0003-0243-9108","observed_orcids":["https://orcid.org/0000-0003-0243-9108"]},"institutions":[{"id":"https://openalex.org/I162290304","display_name":"Scuola Superiore Sant'Anna","ror":"https://ror.org/025602r80","country_code":"IT","type":"education","lineage":["https://openalex.org/I162290304"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"M. Devetag","raw_affiliation_strings":["S. Anna School of Advanced Studies, Pisa, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"S. Anna School of Advanced Studies, Pisa, Italy","institution_ids":["https://openalex.org/I162290304"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5064682864"],"corresponding_institution_ids":["https://openalex.org/I162290304"],"apc_list":{"value":3260,"currency":"GBP","value_usd":4299},"apc_paid":null,"fwci":0.1861,"has_fulltext":false,"cited_by_count":82,"citation_normalized_percentile":{"value":0.63459196,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"8","issue":"2","first_page":"289","last_page":"351"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.9710000157356262},{"id":"https://openalex.org/keywords/decision-rules","display_name":"decision rules","score":0.8640000224113464},{"id":"https://openalex.org/keywords/mental-models","display_name":"mental models","score":0.8560000061988831},{"id":"https://openalex.org/keywords/behavioral-economics","display_name":"behavioral economics","score":0.6499999761581421},{"id":"https://openalex.org/keywords/cognitive-processes","display_name":"cognitive processes","score":0.6779999732971191},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5740000009536743},{"id":"https://openalex.org/keywords/stylized-facts","display_name":"stylized facts","score":0.6980000138282776},{"id":"https://openalex.org/keywords/economic-rationality","display_name":"economic rationality","score":0.3059999942779541}],"concepts":[{"id":"https://openalex.org/C38935604","wikidata":"https://www.wikidata.org/wiki/Q4330363","display_name":"Stylized fact","level":2,"score":0.9542577266693115},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.6500527858734131},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.58504718542099},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5604060888290405},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.529510498046875},{"id":"https://openalex.org/C2776314989","wikidata":"https://www.wikidata.org/wiki/Q833495","display_name":"Consumer choice","level":2,"score":0.46407631039619446},{"id":"https://openalex.org/C159144042","wikidata":"https://www.wikidata.org/wiki/Q1107958","display_name":"Mental accounting","level":2,"score":0.4531658887863159},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4415721297264099},{"id":"https://openalex.org/C118084267","wikidata":"https://www.wikidata.org/wiki/Q26110","display_name":"Positive economics","level":1,"score":0.41352155804634094},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3985932171344757},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3607509434223175},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.3418169617652893},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.33563917875289917},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.24326270818710327},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2314557433128357},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1717272698879242},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.1030549705028534},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1093/icc/8.2.289","doi":"https://doi.org/10.1093/icc/8.2.289","is_oa":false,"landing_page_url":"https://doi.org/10.1093/icc/8.2.289","pdf_url":null,"source":{"id":"https://openalex.org/S145507837","display_name":"Industrial and Corporate Change","issn_l":"0960-6491","issn":["0960-6491","1464-3650"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial and Corporate Change","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:wpa:wuwpex:0109001","doi":null,"is_oa":false,"landing_page_url":"https://econwpa.ub.uni-muenchen.de/econ-wp/exp/papers/0109/0109001.pdf","pdf_url":"https://econwpa.ub.uni-muenchen.de/econ-wp/exp/papers/0109/0109001.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"preprint"},{"id":"pmh:oai:iris.luiss.it:11385/60329","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/11385/60329","pdf_url":null,"source":{"id":"https://openalex.org/S4377196446","display_name":"IRIS - Institutional Research Information System (Libera Universit\u00e0 Internazionale degli Studi Sociali Guido Carli)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I56441308","host_organization_name":"Libera Universit\u00e0 Internazionale degli Studi Sociali Guido Carli","host_organization_lineage":["https://openalex.org/I56441308"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:iris.unitn.it:11572/22998","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11572/22998","pdf_url":null,"source":{"id":"https://openalex.org/S4306401913","display_name":"Institutional Research Information System (Universit\u00e0 degli Studi di Trento)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I193223587","host_organization_name":"University of Trento","host_organization_lineage":["https://openalex.org/I193223587"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:iris.unitn.it:11572/22998","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11572/22998","pdf_url":null,"source":{"id":"https://openalex.org/S4306401913","display_name":"Institutional Research Information System (Universit\u00e0 degli Studi di Trento)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I193223587","host_organization_name":"University of Trento","host_organization_lineage":["https://openalex.org/I193223587"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":127,"referenced_works":["https://openalex.org/W13682412","https://openalex.org/W119893790","https://openalex.org/W144804269","https://openalex.org/W157804712","https://openalex.org/W164951058","https://openalex.org/W184999959","https://openalex.org/W197452278","https://openalex.org/W1527551739","https://openalex.org/W1555276531","https://openalex.org/W1557721073","https://openalex.org/W1649236539","https://openalex.org/W1681831595","https://openalex.org/W1967877743","https://openalex.org/W1974603435","https://openalex.org/W1974637205","https://openalex.org/W1975335004","https://openalex.org/W1976162738","https://openalex.org/W1976323611","https://openalex.org/W1977343123","https://openalex.org/W1989388297","https://openalex.org/W1992580932","https://openalex.org/W1995452257","https://openalex.org/W1996341448","https://openalex.org/W2000255081","https://openalex.org/W2001208895","https://openalex.org/W2002614140","https://openalex.org/W2004273488","https://openalex.org/W2005422267","https://openalex.org/W2006795264","https://openalex.org/W2008726113","https://openalex.org/W2008986914","https://openalex.org/W2011747645","https://openalex.org/W2014089538","https://openalex.org/W2015810438","https://openalex.org/W2017483902","https://openalex.org/W2023096695","https://openalex.org/W2028495719","https://openalex.org/W2031845357","https://openalex.org/W2033434148","https://openalex.org/W2034368098","https://openalex.org/W2034637506","https://openalex.org/W2034911338","https://openalex.org/W2036114930","https://openalex.org/W2037588806","https://openalex.org/W2038715497","https://openalex.org/W2040772791","https://openalex.org/W2041332546","https://openalex.org/W2044942763","https://openalex.org/W2049291682","https://openalex.org/W2053204041","https://openalex.org/W2058990455","https://openalex.org/W2065528846","https://openalex.org/W2066142783","https://openalex.org/W2069561253","https://openalex.org/W2070277512","https://openalex.org/W2071303950","https://openalex.org/W2071345853","https://openalex.org/W2075199288","https://openalex.org/W2077597346","https://openalex.org/W2081842211","https://openalex.org/W2085025461","https://openalex.org/W2088424126","https://openalex.org/W2089791565","https://openalex.org/W2090107413","https://openalex.org/W2090540065","https://openalex.org/W2092824945","https://openalex.org/W2095741646","https://openalex.org/W2096053063","https://openalex.org/W2096835773","https://openalex.org/W2101850830","https://openalex.org/W2102280046","https://openalex.org/W2103234330","https://openalex.org/W2104221741","https://openalex.org/W2105698465","https://openalex.org/W2109020490","https://openalex.org/W2114977312","https://openalex.org/W2117503214","https://openalex.org/W2119992555","https://openalex.org/W2140220723","https://openalex.org/W2145161351","https://openalex.org/W2146072196","https://openalex.org/W2148962857","https://openalex.org/W2149688032","https://openalex.org/W2159512362","https://openalex.org/W2161886519","https://openalex.org/W2167611930","https://openalex.org/W2177085946","https://openalex.org/W2184175249","https://openalex.org/W2198620054","https://openalex.org/W2320381894","https://openalex.org/W2330635645","https://openalex.org/W2332764446","https://openalex.org/W2411194859","https://openalex.org/W2411443559","https://openalex.org/W2412772428","https://openalex.org/W2413225105","https://openalex.org/W2413720042","https://openalex.org/W2414833735","https://openalex.org/W2417665959","https://openalex.org/W2418225134","https://openalex.org/W2418319084","https://openalex.org/W2438897566","https://openalex.org/W2465082425","https://openalex.org/W2468787575","https://openalex.org/W2470928902","https://openalex.org/W2618711652","https://openalex.org/W2768493217","https://openalex.org/W2948781352","https://openalex.org/W2997960800","https://openalex.org/W3011865677","https://openalex.org/W3035258717","https://openalex.org/W3041438409","https://openalex.org/W3049534666","https://openalex.org/W4233223628","https://openalex.org/W4238841546","https://openalex.org/W4239392621","https://openalex.org/W4239729897","https://openalex.org/W4242602340","https://openalex.org/W4244135171","https://openalex.org/W4244943366","https://openalex.org/W4245076374","https://openalex.org/W4249209262","https://openalex.org/W4251252946","https://openalex.org/W4253060983","https://openalex.org/W4256106986","https://openalex.org/W4256591541","https://openalex.org/W4312133656"],"related_works":["https://openalex.org/W2098875161","https://openalex.org/W4390586684","https://openalex.org/W2067202970","https://openalex.org/W7172482674","https://openalex.org/W6960164134","https://openalex.org/W1602220561","https://openalex.org/W7160171257","https://openalex.org/W2977809449","https://openalex.org/W2573632847","https://openalex.org/W3117266913"],"abstract_inverted_index":{"This":[0],"work":[1],"critically":[2],"discusses":[3],"a":[4,33,43],"selected":[5],"body":[6],"of":[7,17,42,46,65,86],"(mainly":[8],"experimental)":[9],"studies":[10],"on":[11,68],"consumer":[12],"behavior":[13],"in":[14,62],"the":[15,26,40,58,66,87],"light":[16],"two":[18],"general":[19],"questions.":[20],"First,":[21],"can":[22],"one":[23],"identify":[24],"within":[25],"vast":[27],"literature":[28],"from":[29],"psychology,":[30],"marketing,":[31],"etc.,":[32],"few":[34],"stylized":[35],"facts":[36],"which":[37],"might":[38],"be":[39,51,80],"grounds":[41],"behavioral":[44],"theory":[45],"consumption":[47,93],"parsimonious":[48],"enough":[49],"to":[50,53,74,91],"useful":[52],"economic":[54],"theorizing,":[55],"and,":[56],"at":[57],"same":[59],"time,":[60],"not":[61],"open":[63],"violation":[64],"evidence":[67],"how":[69],"consumers":[70],"actually":[71],"behave?":[72],"Second,":[73],"what":[75],"extent":[76],"should":[77],"such":[78],"theories":[79],"nested":[81],"into":[82],"an":[83],"explicit":[84],"account":[85],"cognitive":[88],"processes":[89],"leading":[90],"particular":[92],"acts?":[94]},"counts_by_year":[{"year":2023,"cited_by_count":18},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":6}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}